14 courses with the subject FMM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
FMM 101Survey of the Fashion Industry3
This course explores the history of fashion and the state of the fashion retail industry and introduces students to the functions of merchandising and marketing. Students learn methods used to design, develop, and market fashion products. As a foundational course, students learn industry terminology and standard industry practices as they explore career opportunities that exist in the fashion retail industry.
Examines the global textile manufacturing industry and the fundamental processes involved in producing natural and man-made fibers and fabrics as they relate to fashion product design and merchandising. Includes basic terminology and production processes as well as selection and evaluation of fabrics based on aesthetics, performance and care characteristics. Additional Course Fees: $85 General Education Fulfillment: Cultural Analysis and Interpretation
FMM 110Merchandising and Marketing Professional Tools2
Students practice design, technology and software skills that will support visual acuity and professional presentation for internal and external work experiences. These hands-on sessions will introduce students to design thinking, design terminology, design tools, merchandising and marketing technologies and software to enhance problem-solving skills. Tools provided are standard in the retail industry and will add valuable skills for employment and career opportunities.
Students apply knowledge and skills through internship. Students continue to accumulate information, strategies and soft skills that enable them to succeed in the workplace. Students apply knowledge and skills through internship opportunities in various fields within fashion merchandising and marketing. Offered summer only.
Applies contemporary behavioral science and buying psychology to consumer behavior and decision-making. The process of building customer profiles and the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers are examined.
This course prepares students for a professional sales career and explores sales as a strategy. Through the course, students will learn the latest strategies and tactics in prospecting and qualifying, identifying customer needs, building personal relationships, using market trends to validate product and brand sustainability, negotiation and making sales presentations to ensure customer satisfaction while exploring Customer Relationship Management (CRM) to track and organize data.
Examines brick & mortar retail operations, including understanding how trends in consumption, past, present, and future, determine a retailer's strategy and how the customer is enticed to enter, stay and buy.
Students will apply skills and knowledge to an internal work experience opportunity that operates as a retail laboratory. Through the work experience, students will support special projects that focus on entrepreneurship, sales, merchandising, and marketing skills growth. Each work experience opportunity will log time in a workplace learning about a job role, company, or career sector. Additional Course Fees: $85
Through hands-on and experiential learning, students in the Marketing & Sales Strategies course develop a comprehensive foundation in marketing and promotional strategies across inter-related industries. Students examine consumer behavior, market segmentation, branding, and the promotional mix while developing hands-on skills in digital marketing, social media strategy, and campaign development. Through real-world projects and industry analysis, students create integrated marketing plans that address contemporary market trends and the evolving consumer path to purchases.
Provides a working knowledge of merchandise planning, flow, and distribution in the retail setting. Covers profitable merchandise and assortment planning and control, in both conceptual and technical formats. Final project incorporates six-month financial, classification, and assortment planning. Apparel Management functions that exist between the merchandising, design, production and promotion elements of the apparel supply chain are examined.
Students will apply skills and knowledge to an external work experience opportunity. The external work experience will focus on collaborations and partnerships within various shopping zones throughout Philadelphia. Through the work experience, students will support merchandising and marketing special projects for local businesses, makers, manufacturers, business districts, and/or corridors. Students will be expected to use lab hours to work on-site. Each work experience opportunity will log time in a workplace learning about a job role, company, or career sector.
The course examines the area of non-woven textiles and other material applications and innovations and emphasizes the practical relationship between product design, the manufacturing industry, and the technical considerations that influence the choice of material and process for small batch and mass production in the fashion apparel, accessory, and gift product industry.
Students examine and analyze past, current, and future trends in ecommerce technologies that primarily support the back-end inventory, logistics and front-end operations of a retail enterprise. Ecommerce businesses require market research, planning, merchandising, and marketing strategies. Students synthesize the knowledge and skills acquired through the program as they master strategy implementation, evaluation, and analytics of retailers' digital footprint across merchandising and marketing functions. Additional Course Fees: $85
Students apply knowledge and skills through internship Students continue to accumulate information, strategies and soft skills that enable them to succeed in the workplace. Students apply knowledge and skills through internship opportunities for the FMM retail laboratory, supporting the online and pop-up shops and special projects for Industry and Community Partners. Examples include: various forms of research, data collection and analysis related to retail and marketing in partner shopping zone, FMM Retail shop operations, product procurement, marketing, visual merchandising, pro
