KSAWorks
KSAWorks
Knowledge • Skills • Abilities
Program checklist · MS

Marketing BSBA / Strategic & Digital Communication MS

Drexel University · Philadelphia, PA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
MS
Credential class
ceterms:MasterDegree
CIP
09.0909
Total credits (published)
225.0
Credits (computed from items)
171
Catalog edition
2026
Checklist type
degree-program
Identifiers
IPEDS UNITID
212054
CourseShelf checklist
CK_212054_1e3a9a16
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 59

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Degree Requirements

0 items

    Bachelor of Science in Business Administration (BSBA) Degree Requirements

    14 items
    1. CIVC 101
      Introduction to Civic Engagement
      Not resolved to a course
      1.0
    2. As published: “Business Communication”
      3.0
    3. COOP 101
      Career Management and Professional Development *
      Not resolved to a course
      1.0
    4. 3.0
    5. 3.0
    6. 3.0
    7. MATH 101
      Introduction to Analysis I
      Not resolved to a course
      4.0
    8. MATH 102
      Introduction to Analysis II
      Not resolved to a course
      4.0
    9. 3.0
    10. 3.0
    11. UNIV B101
      The Drexel Experience
      Not resolved to a course
      1.0
    12. UNIV B201
      Career Management
      Not resolved to a course
      1.0
    13. English literature elective ENGL 200 through ENGL 399
      Not resolved to a course
      3.0
    14. Fine Arts elective
      Not resolved to a course
      3.0

    Courses with the following subjects and course range from 100-499. Architecture (ARCH), Art History (ARTH), Dance (DANC), Film Studies (FMST), Interior Design (INTR), Music (MUSC), Photography (PHTO), Visual Studies (VSST), Screenwriting & Playwriting (SCRP),Theatre (THTR)

    5 items
    1. History (HIST) elective
      Not resolved to a course
      4.0
    2. Select two of the following:
      Not resolved to a course
      6.0
    3. or: BIO 101 Applied Biological Diversity, Ecology & Evolution
      3.0
    4. CHEM 151
      Applied Chemistry
      Not resolved to a course
    5. PHYS 151
      Applied Physics
      Not resolved to a course
      or: PHYS 170 Electricity and Motion
      or: PHYS 175 Light and Sound

    General Education Electives

    general education · 0 items

      Students select (12.0) credits of general education electives, with a minimum of one course in each of the following four (4) categories.

      general education · 0 items

        Diversity & Multicultural

        0 items

          Society and Culture

          0 items

            Courses with the following subjects and course range from 100-499. Communications (COM), English (ENGL), Fine Arts (ARCH, ARTH, DANC, DIGM, FMVD, SCRP, FMST, INTR, MUSC, PHTO, THTR, WBDV, VSST), Global Studies (GST), Language (LANG) or Philosophy (PHIL)

            0 items

              Social Science

              0 items

                Courses with the following subjects and course range from 100-499. Anthropology (ANTH), Criminology and Justice Studies (CJS), History (HIST), Sociology (SOC), Political Science (PSCI), Psychology (PSY)

                0 items

                  Science

                  0 items

                    Courses with the following subjects and course range from 100-499. Computer Science (CS), Information Systems (INFO), Science, Technology and Society (SCTS)

                    0 items

                      Additional General Education Electives

                      general education · 0 items

                        Business Requirements

                        25 items
                        1. 4.0
                        2. 4.0
                        3. 4.0
                        4. 4.0
                        5. BUSN 101
                          Foundations of Business I
                          Not resolved to a course
                          4.0
                        6. BUSN 102
                          Foundations of Business II
                          Not resolved to a course
                          4.0
                        7. 4.0
                        8. 4.0
                        9. 4.0
                        10. INTB 200
                          International Business
                          Not resolved to a course
                          4.0
                        11. 4.0
                        12. 4.0
                        13. MKTG 201
                          Introduction to Marketing Management
                          Not resolved to a course
                          4.0
                        14. 4.0
                        15. As published: “Organizational Behavior”
                          4.0
                        16. 4.0
                        17. Select one of the following:
                          Not resolved to a course
                          4.0
                        18. 4.0
                        19. 4.0
                        20. 4.0
                        21. 4.0
                        22. 4.0
                        23. 4.0
                        24. 4.0
                        25. 4.0

                        Marketing Major Required Course

                        major core · 19 items
                        1. MKTG 326
                          Marketing Insights
                          Not resolved to a course
                          4.0
                        2. MKTG 356
                          Consumer Behavior
                          Not resolved to a course
                          4.0
                        3. MKTG 380
                          Seminar in Marketing Strategy
                          Not resolved to a course
                          4.0
                        4. Select six (6) of the following:
                          Not resolved to a course
                          24.0
                        5. MKTG 321
                          Selling and Sales Management
                          Not resolved to a course
                        6. MKTG 322
                          Advertising & Integrated Marketing Communications
                          Not resolved to a course
                        7. MKTG 324
                          Marketing Channels and Distribution Systems
                          Not resolved to a course
                        8. MKTG 344
                          Professional Personal Selling
                          Not resolved to a course
                        9. MKTG 347
                          New Product Development
                          Not resolved to a course
                        10. MKTG 348
                          Services Marketing
                          Not resolved to a course
                        11. MKTG 351
                          Marketing for Non-Profit Organizations
                          Not resolved to a course
                        12. MKTG 355
                          Interactive Marketing
                          Not resolved to a course
                        13. MKTG 357
                          Global Marketing
                          Not resolved to a course
                        14. MKTG 362
                          Brand and Reputation Management
                          Not resolved to a course
                        15. MKTG 364
                          Marketing for New Ventures
                          Not resolved to a course
                        16. MKTG 365
                          Digital Marketing
                          Not resolved to a course
                        17. MKTG 366
                          Customer Analytics
                          Not resolved to a course
                        18. MKTG 367
                          Data-Driven Digital Marketing
                          Not resolved to a course
                        19. MKTG 368
                          Corporate Responsibility Management
                          Not resolved to a course

                        Free Electives

                        electives · 0 items

                          MS in Strategic & Digital Communication Degree Requirements

                          0 items

                            Required Core Courses

                            major core · 7 items
                            1. 3.0
                            2. 3.0
                            3. 3.0
                            4. 3.0
                            5. 3.0
                            6. 3.0
                            7. 3.0

                            SDC Program Electives

                            electives · 0 items

                              Choose four of the following courses:

                              23 items
                              1. 3.0
                              2. 3.0
                              3. 3.0
                              4. 3.0
                              5. 3.0
                              6. 3.0
                              7. 3.0
                              8. 3.0
                              9. 3.0
                              10. 3.0
                              11. 3.0
                              12. 3.0
                              13. 3.0
                              14. 3.0
                              15. 3.0
                              16. 3.0
                              17. 3.0
                              18. 3.0
                              19. 3.0
                              20. 0.0-12.0
                              21. 0.0-12.0
                              22. 0.0-9.0
                              23. 0.0-6.0

                              Graduate Electives *

                              electives · 0 items
                                Source. Drexel University, catalog 2026 — https://catalog.drexel.edu/undergraduate/collegeofbusiness/marketingbsba-strategicdigitalcommunicationms/. Captured page pages/0909.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.