47 courses with the subject SMT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SMT 110The Business of Sport4.0
This course will introduce students to the billion-dollar international sports industry and identify the vast, creative, and substantial role business plays in professional, collegiate and amateur sports. Sports business applications are explored in the following areas: sponsorship, promotions, marketing, fundraising, finance, media, ticketing, public relations, law, facilities, and sport careers.
This course will introduce students to the esport industry and discuss its foundational concepts. After discussing esport’s history, this course will explore the esport ecosystem. The duration of course will investigate the business model of esport, governance issues, potential career opportunities, and the future of esport.
SMT 201Sports Marketing, Promotion, and Public Relations4.0
Students will build an integrated marketing plan for a sporting event by first describing how the four Ps of marketing are applied in sports. Students learn about the uses of the essential elements of marketing. Students will be able to identify the conventions of sport promotions and public relations.
This course is an overview of media relations and its role in the field of sport management. This course will cover skill sets and roles a media relations specialist must demonstrate in order to be successful. There will be emphasis on writing, communication, planning, and organizational skills.
This course will introduce students to the field of sport entrepreneurship by coupling entrepreneurship as a generic activity with the many opportunities the sports industry presents. It explores the challenges faced by individuals starting up new ventures and the probable paths of career development for students pursuing entrepreneurship.
Reviews the legal and regularity aspects, elements, and relationships for all constituents participating in sports: administrators, coaches, athletes, agents, vendors, sponsors, faculty managers and owners, and spectators. Seminal court cases are discussed. Students examine the inextricable links between the law and business ethics.
Provides an overview of modern Olympic Games focusing on the organization, politics, economic implications and the bidding process of the Games. Topics of sponsorship, media coverage and ethical considerations will be discussed. The course will also address how the spirit of the Olympic Games has changed over time.
This course will overview basic regulatory, legal and due process rules that govern NCAA competition. Course will cover elements of NCAA regulations, rules interpretations, enforcement decisions and sanctions. An understanding of NCAA rules compliance will be gained through legal cases and actual NCAA enforcement proceedings.
This course will overview the basic legal concepts surrounding Title IX and its applications to intercollegiate athletics programs. The basic elements of Title IX and how various tests are applied by the court system will be included. Course will focus on actual legal cases, investigations and remedial plans.
This course examines the controversial nature of being a sports agent. Students will be exposed to legal and ethical issues that surround sports agents. Additionally, students will review the labor relations laws and collective bargaining agreements that govern professional sports through a variety of lectures, readings and assignments.
This course is designed to introduce students to digital storytelling in sports. Topics will include locating and defining a sports story, framing a sports story for audience and platform, and storyboarding. Students will learn the power behind stories and how to use them to enhance and develop fan engagement, drive attendance and increase sponsorship. Students will write, produce and edit digital stories on mobile platforms.
This course is designed to provide learning experiences in managing sport facility operations, planning new sport facilities, and renovating and maintaining new facilities. An understanding of sports facilities, their design, and management will be gained through field study, speakers, and standard classroom material.
This course provides the student with exposure to comprehensive event planning, funding and managing sports events including those for professional, amateur and collegiate sports events, and commercial, recreational, and club sports.
The focus of this course is on the social forces that shape the sport industry in the United States and internationally and the influence the sport industry has on society. Students are encouraged to critically examine common understandings of sport from economic, historical, political, and sociological perspectives.
This course is designed to introduce students to the digital landscape of sport business. Topics include current issues in digital sports media, digital media and sports facilities, digital media and professional sports teams, mobile applications in sport, and selling digital sport products and services.
Fundraising in Sports will examine the skills, strategies and techniques needed for successful annual and major gift solicitation in the field of athletic development. Areas to be addressed include: understanding annual fund and major gift fundraising, examining booster club: organization structure and benefits, priority seating programs, the importance of donor research in the fundraising process, capital campaigns in sport, and the use of special events to achieve fundraising success.
Course will examine marketing strategy and techniques used by industry professionals to increase revenues for sports properties. Students will gain an understanding of sponsorship sales terminology, cold calling and prospecting techniques, marketing proposal presentation guidelines and relationship building strategies to increase overall sales.
Course will cover basic legal issues and strategies surrounding contract issues in sports. Students will be introduced to basic elements of contract law and see it applied by the court system in the context of the sports industry.
An introduction to the economics of sports. Topics include sports markets: demand, supply and pricing; organization, monopoly power and market failure; labor relations, labor market problems and remedies, public finance of sports, the law and economics of sports, and the economics of college sports.
SMT 321Money, Power, Politics: College Sports in America4.0
Students will examine the dynamics that drive college athletics departments today. Looking through the lens of divisional and conference affiliation, students will begin to understand internal and external forces that drive athletics outcomes.
This course examines the media companies’ financial relationships with sports franchises both nationally and internationally. Students will assess the technology shifts over time and learn how those broadcasters who control sports programming have been aided by favorable Federal policies and interpretations, as well as (at times) Congressional intervention. Included in this course is an examination of how the NFL, Major League Baseball, the NBA and College Conference Networks structure their media rights deals. Students will research how to value a media deal.
This course will review and examine the history, policies, economics, and regulation of sports gambling in the United States. The emphasis will be on assisting the student in understanding the concepts related to the relatively new area of legalized sports betting in the United States. Class sessions will be devoted to examining and discussing the reading assignments and current issues in the field of sports gambling. Real world examples will be used to illustrate the concepts and principles.
Basic theories of organization and leadership applied to sport organizations. Included are professional team-sport leagues, intercollegiate athletics, the Olympic movement, and international sport associations.
International sport should be understood within and outside the culture of a country in which it is being played or viewed. This course will allow students to develop an appreciation of non-American sporting cultures across the world, learn about potentially unfamiliar sports and sporting events and contrast different aspects of the sports industry with those within the US. Globalization and its implications for the sporting world will also be investigated, as will trans-national companies and organizations that impact the sport marketplace.
SMT 350Corporate Social Responsibility in Sport4.0
Course provides an overview of the concept of ‘corporate social responsibility’ (CSR), focusing on the economic, social and environmental impacts of the sport industry and the resulting challenges faced by sport organizations, their participants and their managers. The emphasis will be on assisting the student in understanding the concepts related to the role sport plays in CSR. Class sessions will be devoted to examining and discussing the reading assignments and current CSR issues in sport. Real world examples will be used to illustrate the concepts and principles.
This course provides training in all aspects of ticket sales including networking, prospecting and qualifying, creating sales proposals, overcoming objections, and closing sales. Specific techniques such as role playing will be used to prepare students for careers in sport ticket sales.
In this course, students act as consultants for an organization, focusing on developing insights for sport business challenges. Students conduct research and analyses to form recommendations that will help the organization achieve its goals. In addition to working closely with faculty, students also interact with and present their work to leaders within the participating organization.
Basic theory in finance applied to managerial decision making in sport firms and organizations. Includes forms of ownership, financial analysis, risk analysis and portfolio evaluation, and capital budgeting techniques, all as applied to sports. The finance of sports facilities including taxation and subsidization and methods for evaluating publicly financed projects.
Theory, development, and application of analytics in sport. The application of analytics in sport for purposes of evaluating player performance, managerial decisions, pricing, and other areas in sport industry operations.
The practicum is designed to develop greater breadth and depth of students' understanding and experience within the industry. The practical application of knowledge and skill acquired in class will help students extend their expertise by working in a sport management related organization. Suggested for non-co-op students.
This course provides a detailed overview of the sports and entertainment industry and its management and business practices. Students will study professional, collegiate, nonprofit, minor league, and recreational sport. This course will cover the history of sport to the present landscape of the industry, ranging from sales to marketing to venue operations to new technology to media, all of which are necessary to provide students with foundational knowledge for the effective management of sport organizations.
This course will examine the diverse and complex nature of sport law by providing an overview of the legal issues that are of particular concern to sport managers, including tort law, risk management, contract law, employment law, constitutional law, gender equity, antitrust law, and intellectual property law. In addition, the course will expose students to the legal standards, principles and practices that can be applied to the various management challenges that exist within the sports world. Students will be introduced to sport law through lectures, reading relevant case law, and examining current events in sports law.
This course provides a comprehensive study of marketing and promotions practices in the sports industry. Students will gain an understanding of the uniqueness of the sports business through analysis of the sport consumer, the different types of market research in sport, market segmentation, the sport product, the role of sales and service, sponsorships, paid media and promotions, public relations, and social media. The course culminates with students incorporating gained knowledge into a marketing plan for a sports property.
An analysis of the sport media’s changing landscape and the role is plays in political, social and technological climates. Emphasis on professional and intercollegiate sports and the implications of simultaneous production and consumption. Course will examine new information technologies, commercial pressures in sport media and global sport media expansion.
Sports are economic goods and as such subject to the laws of demand and supply; production is organized and distributed to customers who evaluate consuming sports in consideration with other economic choices. This course will apply economic principles to analyze a wide range of issues within the realm of professional sports and intercollegiate athletics. Appropriate examination of sports economics requires the introduction of some advanced fields of specialization within economics. These include industrial organization, labor economics, and public finance. Students will be introduced to a variety of sports economics topics including sports markets—demand, supply and pricing, monopoly power and market failure in sports, labor markets and labor relations, and the public finance of sport facilities.
This course provides a detailed analysis of the sociology of sport. Areas of focus include gender, race, the economy, the media, politics, and religion. This course will provide an opportunity for students to explore each of these components in an in-depth manner, and they will be able to apply their knowledge of sport sociology to the industry, via CSR and DEI initiatives.
Globally, sports leagues collect over $20 billion in media rights fees per year. In this class, a history of sports media rights and the current landscape will be discussed. The fragmented state of sport media will be introduced, and major players in this space will be highlighted. Jobs in the sport media industry will be outlined, and students will hear from industry professionals through video and podcast interviews.
Course will examine changing environment of ticket and operation sales in the sport industry. Course will expose students to the standards, practices and strategies that can be applied to the multitude of areas that ticketing touches within the sports industry.
SMT 612Development & Fundraising Strategies in Sport3.0
Course will examine skills, strategies and techniques needed for successful annual and major gift solicitation in the field of athletic development. Topics include understanding annual fund and major gift fundraising; examining booster club organization structure, benefits; priority seating programs and importance of donor research in the fundraising process.
SMT 615Introduction to the College Sport Industry3.0
College sport as a multibillion dollar industry rests at the intersection of higher education, corporate America, and global commerce. This course offers an in-depth view of the college sport industry from historical, educational, financial, legal, political, and social perspectives.
This course is designed to provide students with the opportunity to learn the basic regulatory and due process rules that govern NCAA competition. Students will be introduced to the basic elements of NCAA regulations, rules interpretations, enforcement decisions and sanctions.
Students will discuss the process of leadership and leadership development in sports organizations. Leadership styles, qualities, philosophies and the ability to adapt to different situations are addressed. Information on recruiting, training, supervising and evaluating personnel are examined as are current sporting issues and their impact on sport leadership.
SMT 622Labor Relations & Collective Bargaining in Sport3.0
Course examines various aspects of professional sports including the unique office of the league commissioner, the antitrust and labor law dimensions of the player-labor market and the peculiar institution of the player agent in a unionized and collective bargained industry.
An analysis of the impact of globalization on the Sport Industry. Students will be introduced to managerial, human resource and cultural differences that impinge upon the sports industry. An oversight of the different governance structures employed throughout the industry overseas will also be examined.
The practicum is designed to develop greater breadth and depth of student's understanding and experience within the industry. The practical application of the knowledge and skill acquired in classes will help students to extend their expertise by working in a sport management related organization.
Course is designed to provide learning experience in managing sports facility operations, planning new sports facilities and renovating and maintaining existing facilities. Course also provides student exposure to comprehensive event planning and management for sport and special events.
Course is designed to provide students with the opportunity to learn the legal issues and strategies surrounding a wide variety of contract issues in sports. Students will be introduced to the core elements of contract law and see it applied by the court system in the context of the sports industry. An understanding of the importance of contracts in sports will be gained through a review of legal cases, actual industry contracts, speakers, and other standard classroom material.
