8 courses with the subject PUB, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
PUB 504Drexel Publishing Group Special Projects3.0
The English Department is home to the Drexel Publishing Group. Students in the program will have the opportunity to assess the publications produced by DPG, create ways to build upon or improve an aspect of the group or an individual publication within the group, develop a proposal, and implement those ideas. These projects will be considered on a case-by-case basis, approved, and overseen by the director.
This course provides an overview of the publishing industry from inception to the current time. It covers publishing fundamentals, genres and formats, discusses publishing trends, and begins development of the students’ contacts in the industry. The course emphasizes the changes and trends in the publishing industry brought about by the advancement of digital technology. This course helps students identify their real interest and the avenue they want to take in the publishing industry.
This course introduces both the theoretical and practical fundamentals of publication design, spanning books and magazines in print as well as digital formats including ebooks, webzines, etc. (These principles are applicable not just to general books and magazines but to a wide variety of professional publications, from trade journals and corporate reports to blogs and coffee-table books.).
Provides the student with a thorough understanding of periodical publishing and the current environment. Students learn how to publish a successful periodical from launch to sales and distribution. Strategy and implementation are stressed. Current publishing methods are emphasized and students gain directly applicable experience.
In this course, students will work under the direction of one of the Publishing teaching faculty members. The subject matter will cover a specific research area in publishing or an area of academic study not offered in an existing Publishing course. Only students with sufficient background work, and a clear vision of his or her project will be accepted the instructor. A contract will be drawn between the student and appropriate overseeing faculty or professionals.
This course will concentrate on the practical differences between electronic and print publishing, the possibilities of new platforms, and the (positive and negative) impact of the industry’s movement away from print. Students will research the expanding world of indie publishers, innovative products and business models. Students will engage in practical exercises, producing working examples of ebooks, websites, and social media. Students will study various delivery models, analyze reader engagement, and develop a complete digital marketing platform. This course provides information about how the business of digital publishing works, how to effectively market and sell your digital publication, and how to write a simple business plan for a digital publishing endeavor.
Analyzes managerial decisions including acquisitions, development, design, financial, and copyright implications of books publishing. Includes books of all genres: non-fiction, fiction, scientific, children's and others.
For graduate students who wish to study the history, ideas, and practice of small press publishing, including acquisition, page and cover design, book structure, and marketing. This course covers the how-to, economic, copyright, technical, and mailing regulation considerations of founding a press or magazine and examines the current, important phenomenon of the developing small-press movement in the American literary scene. Course includes an electronic publication component. This course provides an opportunity to explore book binding, book structures, limited-edition runs and writing for small-press publishing.
