74 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
A course that exposes students to current business concepts and provides a holistic view of business operation. Includes study of external factors affecting management decision-making. Every semester.
course for students interested in learning how to manage their personal finances. Topics include budgeting, checkbook and savings management, insurances, personal income taxes, personal loans and financing, debt management, investing, retirement planning and stewardship. Every semester.
The study of the firm using a systems approach. Problem solving and decision-making are examined as well as use of quantitative analysis to business problems. Extensive use of spreadsheets and simulations. Topics include forecasting, cash management, break-even analysis, decision theory, and statistical analysis. Spring semester.
learned in freshman composition applied to scientific description, report and research papers, and special correspondence. Written papers each week. Offered periodically. Geneva College 20
be taken in the sophomore year. Management and administrative concepts that are common to all types of organizations. Focuses on the functions of planning, organizing, leading, and controlling, with emphasis on integration of faith, systems, and contingency approaches. Every semester.
General principles applied to contracts, agency and employment, business organizations, government regulation, and real and personal property. Every semester.
This course offers a comprehensive review of contemporary issues and perspectives on leadership, including multidisciplinary and systems-oriented approaches as well as classic theory, moving to the examination of evolving contemporary beliefs. An emphasis is placed on developing a leadership style within a Christian worldview. Spring semester, even years.
BUS 310 recommended. A comprehensive course covering all the major uncontrollable forces at work in international business environments while doing business in a global marketplace. Topics include the sociocultural, economic, financial, political, legal, and natural environments where international business is conducted. Included are discussions on trade theory, foreign direct investment, international marketing, current events, and the organizational environment abroad. Every semester.
Experience-China 3 and BUS 317 How to Do Business in Asia 1
long seminar class discussing the professional and 26-2027 94
America (3) A 12-14-day business and cultural exposure trip to Latin America. The trip provides experiential learning in Latin American history, culture, art, language & business. Includes tours of cultural, historic, and business sites in Latin America. Offered periodically. Approved Group C option.
semester long seminar class discussing the professional and cultural nuances of how to do business in Latin America. The seminar class will prepare students for the cultural exposure trip. Offered periodically.
This course introduces the student to basic principles and foundations of marketing. Topics include defining marketing and the market process, understanding the marketplace and the major trends and forces that impact marketing. Special emphasis is placed on preparation of a marketing plan which includes an analysis of a company, their customers, competitors, etc. culminating in a customer-driven marketing strategy. Every semester.
Principles of corporate financial management. Course topics include ratio analysis, cash flow forecasting, leverage, working capital management, cost of capital, capital budgeting, and security types. Every semester.
Basic principles of investing suitable for the individual. Covers investment types and markets. Spring semester.
A seminar course for students which covers the financial decisions of individuals such as budgeting, consumer finance, health, life, and property insurances, taxation, retirement, estate planning, and stewardship. Spring semester. Geneva College 2
This course combines theoretical concepts underlying the presentation of financial statements with the practical techniques of financial analysis. Topics include accounting processes; examination of the components of the balance sheet, the income statement and the statement of cash flows; application of the various quantitative techniques of financial analysis, such as ratio interpretation and EPS evaluation; the meaning and significance of the auditor’s opinion, and current SEC reporting regulations. The course will fulfill special topics requirement. Offered periodically.
The study of risk and liability exposures that face businesses and individuals and the steps to minimize the financial impacts of the risks they impose Project deliverables include a risk assessment and a disaster contingency plan. Fall semester.
Systems I, II (3, 3) Prerequisites for BUS 341: BUS 110 and BUS 241 or permission of the instructor. Prerequisite for BUS 342: BUS 341. Analysis of business, industrial and institutional organizations from the viewpoint of computer applications. Data processing, hardware configurations, peripheral devices; analysis of systems; development of computer implemented systems. BUS 341: Fall semester. BUS 342: Spring semester.
This course provides the student with theory and practice associated with the analysis and design of computer-based information systems. Fundamental topics include systems theory, the role of the information system in operating and managing the organization, and systems design concepts from a structured and object-oriented perspective. The purpose, function, and expected outcomes of each phase and activity of the systems development life cycle (SDLC) are discussed from theoretical and practical perspectives. Specific design techniques, such as data flow diagrams and data dictionaries are discussed and used. Other topics include the function of design tools such as CASE, planning techniques, and project management. A cumulative project is used to 026-2027 95
Systems 3
permission of the instructor. BUS 310 may be taken concurrently. A survey of the management of human resources and its role in strategy formulation and implementation. Content includes the study of employee recruitment, socialization, motivation, training and development, legal compliance, evaluation, and retention. Every semester.
The course focuses on Organizational Behavior at three levels: individual, interpersonal, and collective. We will study the influence that individuals, groups, and structure have on behavior within organizations and how to apply that knowledge toward improving an organization’s effectiveness. Fall semester, even years.
Quantitative approaches to management decision- making. Includes review of probability, decision theory, linear programming, network analysis, inventory control, waiting line theory, and simulation. Applications to business and industry. Spring semester.
Ethics (3) The integration of insights from a Christian perspective wrestling with the problems associated with carrying out managerial decisions and managerial applications within organizations. The course focuses on Geneva College 2 management challenges and ethical issues facing managers. Every semester.
This course provides an opportunity to see business in action and to focus more attention on a biblical worldview of business. Students will participate in a weekly book study related to biblical business and then travel to some destination city (e.g. Chicago, New York, Philadelphia, Washington DC, etc.) while making several stops on the way to visit businesses. The trip includes approximately 6-8 business visits and cultural and entertainment venues. Students are required to cover the cost of travel and meals. The costs are determined each semester. This course is repeatable every year. Students can choose to earn 1, 2, or 3 credits for the course. Offered periodically.
of the instructor. BUS 320 and BUS 415 recommended. The capstone business class, integrating concepts and practices from the core business classes, utilizing an organization-wide perspective. The course emphasizes strategic analysis, strategy formulation, and strategy implementations so as to formulate sustainable competitive advantage. Case analysis and computer simulation are significant learning components. Every semester.
In-depth considerations of principles including uniform commercial code, negotiable instruments, creditor’s rights and bankruptcy, insurance, and professional liability and accountability. Intended to meet the CPA examination requirements of certain states that set a two-semester minimum requirement. Offered periodically.
Intended for both entrepreneurs and corporate intrapreneurs, this course presents innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. It discusses what established businesses, as well as new ventures need to know about managing creativity and innovation to succeed in today's economy. The concept of intelligent fast failure (IFF) in which each failed attempt provides knowledge that can 026-2027 96
Design (3) This course will teach the practical processes and tools needed to design, test, create, and manage products and services that satisfy customers’ needs and wants. Students will learn the comprehensive process of designing and testing value propositions. Value Proposition Design is a tool embraced by startups, as well as large corporations such as MasterCard, Coca Cola, GE, LEGO, Colgate-Palmolive, Deloitte and more. Business Model Generation is a method for developing and designing successful business models for tomorrow's enterprises. Successful Business Model patterns will be investigated, and students will learn how to systematically understand, design, and implement a game-changing business model. Fall semester, odd years.
Planning and controlling the use of human resources, materials, capital, and equipment for production; the manufacturing and service firm from both a conceptual and a quantitative viewpoint. Fall semester.
Geneva College 2 Seminar in management for students interested in operating their own business. Study, guest speakers, and field trips designed to fit specific needs of students enrolled. Limit 15 students. Fall semester, even years.
the instructor. A seminar course for business students where students have the opportunity to engage business executives/industry experts in order to gain insights into current business perspectives through the sharing of current issues and challenges in business. Every semester. Not repeatable.
instructor. Introduction to the research process, including sources of information, questionnaire preparation, design of a sample, analysis of data, and preparation of reports. Includes discussions on how good research provides informed details for use in solving marketing problems. A market research project is created as a practical application of the course materials. Fall semester, odd years.
A comprehensive study of advertising, detailing its relationship to promotional practice. Topics including advertising planning, media selection and evaluation, consumer behavior and research, and promotional programming. The roles of public relations, direct marketing, personal selling, and sales promotion are also explored within the context of an integrated marketing communication (IMC) program. Fall semester, even years.
This course introduces the student to the basic principles and foundations of personal selling on three levels: industrial, commercial, and retail. Emphasis is on the detailed analysis of the sales process as viewed by the salesperson. Other topics include the organizational buying process, sales communications, the theory of adaptive sales, and ethical/legal issues in selling. Using a variety of instructional methods such as role-playing and video cases, students are given the opportunity to practice their newly acquired sales skills. In the second portion of the course, various specialized managerial 026-2027 97
Introduction to traditional quality engineering topics such as statistical quality control (control charts, acceptance sampling, process capability analysis, design of experiments), total quality management, lean manufacturing, six-sigma concepts and practices, measurement, detection, reduction, elimination, and prevention of quality deficiencies. Taguchi method and its application to engineering design. Spring semester, even years.
This course studies the concepts, theories, and marketplace factors that explain the decision-making process used by the consumer in purchasing goods and services. A number of influences including Economic, Sociological, Psychological, and Cultural as well as Marketing strategy are integrated to understand the influences on choice made by the consumer. Fall semester, odd years.
Digital marketing has become critical to most all organizations’ success. Nearly all organizations (both for profit and non-profit) now use digital marketing to compliment the traditional four P’s of marketing (product, pricing, place, and promotion). This course will explore the impact of digital marketing in each of these areas via in-class discussions, special readings, an online text, guest speakers, and a multi-week simulation. Spring semester. Geneva College 2
Capstone course for the Marketing major, minor, and concentration. The course challenges students to apply their business and marketing knowledge to create an extensive strategic plan using a 15-tool strategic analysis of the internal and external environment each organization much negotiate in order to compete for market share and profitability. Spring semester.
Advanced finance course covering risk and return, capital structure, and special topics including mergers, acquisitions, and bankruptcy. Fall semester.
EGR 441. Students will learn the application of the nine Knowledge Areas and five Process Groups that comprise the Common Body of Knowledge for Project Management. Emphasis is placed on the five Process Groups- initiating, planning, executing, controlling, and closing. The course emphasizes refining individual communications skills necessary to the field of project management. Every semester.
Management (1–3) Special topics. Offered periodically.
Class will cover relational strategies for both union and non-union environments. Offered periodically.
Class will cover compensation and benefits issues related to employment. Fall semester, even years.
Management 3
Class will cover recruitment and selection including organizational entry and socialization. Fall semester, odd years. BUS 199, 491, 493, 494, 495, 499 (See page 14) CHEMICAL ENGINEERING CHE
* Required course
Systems/Decision Support Systems (3) BSBA/MBA program or permission of instructor. The integration and application of computing resources by the firm to aid strategic making and competitiveness. Includes principles of managing production and operation of facilities and automated decision-making technologies.
Organizational Behavior (3) BSBA/MBA program or permission of instructor. The design and implementation of strategic human resource systems from a general management perspective. Content includes organizational assessment, biblical integration of HR systems, development of HR strategy, organizational theory, legal compliance, contemporary trends, HR issues, and the relationship of HR systems to organizational performance.
The study of key financial concepts including capital budgeting, cost of capital, risk, and return, cash flow analysis, and an understanding of financial statements.
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Various topics in the uses and pricing of derivative securities, including options forwards, futures, and swaps. Also addressed are applications of return factor models, both for assessing portfolio risk and in modeling the required expected return on an individual security. Even years.
study of accounting for the manager; emphasis on financial reporting, financial performance evaluation, ethical issues, and cost accounting.
Investments 3
This course combines theoretical concepts underlying the presentation of financial statements with the practical techniques of financial analysis. Topics include accounting processes; examination of the components of the balance sheet, the income statement and the statement of cash flows; application of the various quantitative techniques of financial analysis, such as ratio interpretation and EPS evaluation; the meaning and significance of the auditor’s opinion, and current SEC reporting regulations. Even years.
Application 3
Examines the marketing mix and its role to strategically position the firm; course uses a consumer product– based simulation to practice management decision- making and competitive behavior.
or BUS 681 Project Management 3 Applied Marketing Concentration [plus, leveling course, if necessary] All of the above core and Marketing Concentration courses, plus 1 credit of Internship per registered term. Operations Management Concentration (39 credit hours) [plus, leveling course, if necessary] All of the above core courses, plus:
completion of 21 credit hours of MBA courses including BUS 610, BUS 615, and BUS 540/640, or with the permission of the MBA program coordinator. Strategic management and business policy issues facing the general manager; a comprehensive application of the various managerial applications derived from the core classes. Cultivation and Geneva College 2 utilization of skills in analysis, diagnosis, and development.
offered during the various academic terms based on the needs of students and on faculty availability. Topics may include employment law, international business, investments, legal issues in business, and total quality management.
either on or off campus, designed to expose the student to an actual workplace experience. A student must spend 45 hours at the workplace site for each one credit hour. Internships are credit/no credit only. Master of Education in Curriculum &
Source: Geneva College's catalog, linked per course · table learning_unit · CourseShelf publish 59
