4 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course is a comprehensive attempt to understand why people buy things and to appreciate how products, services and consumption activities contribute to the broader social world we experience. Progressive ideas on e-commerce and globalization are presented. Cross-cultural examples are discussed within a framework of marketing theory and strategy.
The purpose of this course is to introduce students to the concepts of effective public relations and prepare them to deal with the situations and arrive at the solutions that distinguish the practice of communication in a world experiencing the unbridled growth of the Internet. At the same time, the integration of the relationship among agencies, clients and the media is incorporated along with the practice and management of public relations.
Studies the basic facets of advertising including its planning, creation and implementation. Course emphasis is on the development of advertising strategies to meet the challenges of marketing situations. Students investigate the process of budget planning, the practical application of market research to the creation of advertising campaigns, media planning, and the coordination of media advertising and promotional techniques as part of the overall marketing strategy of a business enterprise.
Students will gain exposure and insight into the marketing/retail industry through supervised and evaluated on-the-job experience. Students will select locations for internships from instructor- approved business sites in southwestern Pennsylvania. Seminars will be conducted weekly for students to discuss their experiences. Prerequisite(s): 18 completed credits MPT–MANUFACTURING PROCESS TECHNOLOGY
Source: Westmoreland County Community College's catalog, linked per course · table learning_unit · CourseShelf publish 59
