10 courses with the subject CRM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course is an overview of basic principles, concepts, and practices in the operation of retail organizations.
This course is an introduction to basic customer service management including handling difficult customers and managing customer expectations.
This course teaches managers how to be effective leaders and the skills to train and inspire frontline employees who are responsible for customer satisfaction.
This course focuses on leadership in the customer service industry including interpersonal relationships and team building.
This course is an overview of basic principles, concepts, and practices in the operation of retail organizations. It is a continuation of CRM 1200.
This is the capstone course in customer relationship management. The course focuses on an applied approach to managing relationships to achieve maximum profitability and efficiency.
This course develops the student’s understanding of the importance and value created by customer relations. Some of the concepts learned in this course include the impact of relationship marketing, its connection with technology, strategy cycles, and customer loyalty.
Customer service is typically the defining factor in a customer’s decision to buy products and services or do business with an organization. Students will discover tips, techniques, and strategies for successfully interacting with a variety of customers in various situations and organizations. College of Professional Studies 2022-23 Catalog | 113
This course focuses on providing value to the customer in a services industry through management. By managing the customer experience, companies are taking a more active role in the way their business is perceived. Concepts learned in this course include service operations, competitive strategies, multiple stakeholders, and management of the customer experience.
This course emphasizes the implementation of a customer-centered marketing plan in service-based businesses. Service businesses make up an ever-growing segment of the economy and students will learn important marketing strategies to incorporate in order to retain customers. Taught with a managerial focus, some of the concepts taught in this course include service innovation, service delivery, integrated marketing communications, and the financial side of service.
Source: Bethel University's catalog, linked per course · table learning_unit · CourseShelf publish 59
