3 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 4000Marketing Research3
This course exposes students to the role of research as a function of marketing, including theories and techniques appropriate for business settings. Emphasis will be placed on research objectives and design, data collection and analysis, interpretation of market information, and prepara- tion of research reports for managerial decision-making.
This course cultivates the analytical and decision-making skills necessary for the development of effective marketing strategies in relation to orga- nizational strategic planning. Students will combine the knowledge of various marketing activities involved in planning, organizing, and managing the marketing processes.
This course introduces the theory and practice of advertising and other promotional elements related to the development of an integrated marketing communication strategy. Emphasis on the application of adver- tising theory to current advertisements as well as the creation, implemen- tation, and evaluation of campaigns from a managerial perspective. Management & Organizational Development
