MKT 101Principles of Marketing
ELECTIVES (4)
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
Assumption University · Courses
MKT
21 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 250Marketing Research (Fall and Spring)
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 260QUANTITATIVE MARKETING RESEARCH
Marketing is an intensely data-driven field, and a good marketing manager must be comfortable directing, using, and interpreting marketing research studies. Marketing research is often used to aid marketing managers in making decisions around new advertising campaigns, new product development, finding new markets, and adapting to the changing business environment. In this course, students will learn to design, conduct, analyze, interpret and present marketing research studies using the most common quantitative marketing research techniques including surveys, a/b tests, and experiments. Prerequisites: MKT 101 and ECO 115. (Spring) 266
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 270Qualitative Marketing Research
Note: ECO115 requires students to have taken MAT114 prior to or at the same time. Note: Take either MKT 270 in the Fall OR MKT 260 in the Spring. Note: ECO 115 must be taken prior to or at the same time as MKT 260. Junior Year – students may take the courses below during either Fall or Spring MGT 230 Decision Analytics for Managers FIN 325 Financial Management I MKT 308 Consumer Behavior MKT 326 Digital Marketing Strategies
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 308CONSUMER BEHAVIOR
This course is an in-depth examination of the processes involved when individuals or groups select, purchase, use, and dispose of products, services, and ideas to satisfy their needs and wants. Understanding consumer behavior from the complex perspectives of environmental, individual, and psychological influences provides a foundation for the formulation of effective marketing strategies. Prerequisite: MKT 101, MKT 260 OR MKT 270. Leonard, Minchael/Three credits
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 310Advertising
261
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 312SALES MANAGEMENT
This course examines all facets of the personal communication process used to persuade a prospective customer to purchase a good, service, or idea. This is accomplished from both the perspective of the salesperson and the Sales Manager. Included in this in-depth examination are topics, such as outbound and inbound (800 and 900) telemarketing, types of sales organizations, the personal selling process, sales force recruitment and selection, sales force motivation, and compensation. Prerequisite: MKT 101 and Junior/Senior standing.
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 314SERVICES MARKETING
This course examines the marketing of services from the perspective of managers responsible for the day-to-day execution of business plans and strategies. Topics include: the Nature of Services, the Service Consumer, Service Delivery Systems, Services Management, Services Marketing Communications, and Services Pricing Strategies. Prerequisite: MKT 101.
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 316PUBLIC RELATIONS
This is a practitioner-level course which melds business goals and the writing process to deliver a set of skills which bridges the information gap between organizations and their publics. Topics include: Basics of Style, Media Relations, Press Releases, Brochures, Newsletters, Magazines, Annual Reports, Media Copy Writing, Speech Writing, and the use of Web Pages. Prerequisite: MKT 101 and Junior/Senior standing.
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 322Business to Business Marketing
Note: MKT 260 OR MKT 270 must be taken prior to MKT 308. Note: If intending to apply to the Accelerated M.B.A. – Management Track, complete the application during the S to take two M.B.A. classes during Senior year. Senior Year – students may take the courses below during either Fall or Spring MKT 330 Professional Selling MGT 400 Business Strategy MKT 331 Digital Sales MKT 405 Strategic Marketing Note: MKT 260 OR MKT 270 must be taken prior to MKT 405. 264 pring of Junior year in order
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 326DIGITAL MARKETING STRATEGIES
This course is designed to teach students how to integrate the Internet into marketing and business communication functions. The objective of this course is to increase students’ understanding of the complexity of marketing goods and services on the Internet. This will be accomplished through an analysis of the technology from a marketing/communication perspective. Students will study the concepts and business models of electronic commerce as these relate to the development and implementation of successful Internet strategies. Prerequisite: MKT 101, MKT 250. 267
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 327Social Media Marketing
Note: MKT 260 OR MKT 270 must be taken prior to MKT 308. Note: If intending to apply to the Accelerated M.B.A. – Management Track, complete the application during the S to take two M.B.A. classes during Senior year. Senior Year – students may take the courses below during either Fall or Spring MKT 328 Digital Analytics for Marketing MGT 400 Business Strategy MKT 329 Mobile Marketing MKT 405 Strategic Marketing Note: MKT 260 OR MKT 270 must be taken prior to MKT 405. 263 pring of Junior year in order
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 328DIGITAL ANALYTICS FOR MARKETING
This course is designed to teach students how to measure digital activity and implement best practices for using data to inform marketing strategy decisions. Students will work with web analytics, social media analytics, marketing analytics, and dashboards, helping students to make sense of business measurement challenges, extract marketing tactics, and take effective actions. Prerequisite: MKT 326. (Spring)
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 329MOBILE MARKETING
This course introduces students to mobile marketing and its role in the overall marketing strategy. Students will learn how to use various techniques such as text messaging, responsive web design, and QR codes as a way to create consumer interaction through mobile devices. In addition, students will develop an understanding of the laws and ethics surrounding mobile marketing. Prerequisite: MKT 326. (Spring)
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 330PROFESSIONAL SELLING
This course presents, analyzes and evaluates Sales as a profession. As such, the emphasis will be on a career in sales, building relationship, and a strong ethical foundation. In addition, it addresses direct selling skills as they are employed within the realm of the sales cycle. In today’s dynamic environment, it is important to have a complete understanding of sales as a profession from the initial contact with a prospect through closing the sale. This is essential for a company to achieve its revenue goals. In addition, this course includes the topics or relationship selling, ethics, sales communications, and purchasing behaviors. The format of this course, is lecture, case studies and role plays. Prerequisite: MKT 101, and Junior/Senior standing.
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 331DIGITAL SALES
In this course, students will learn to use current digital sales tools and techniques, as well as the latest digital sales and marketing techniques. Converting prospects to sales is an important element of selling, and this course will teach students how to do this in a digital environment. Cybersecurity is also an important element of digital sales, and students will learn how to keep confidential and other sensitive data secure. Finally, students will learn how to develop and design functional project-based websites. Prerequisite: MKT 101. (Spring) Daniels/Three credits.
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 344SPORTS MARKETING
Students electing this course explore the various segments of the sports business in the United States and around the world. The course utilizes the basic elements of strategic marketing (consumer, product, price, place, and promotion) and relates them to the business of sports. Topics include the consumer as a sports participant and spectator, the fan cost index, sponsorships, endorsements, event marketing, sports advertisements, sports media, sporting goods, lifestyle marketing, and more. Prerequisite: MKT 101. (Fall)
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 346Sport Media and Communication
Students may fill one (1) of their four (4) electives from these
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 385INDEPENDENT STUDY IN MARKETING
Open to highly qualified junior and senior majors. Permission of the department chair is required.
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 395SPECIAL TOPICS IN MARKETING
This course permits the study of selected topics as designated by the instructor. Topics will change each time the course is offered.
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
MKT 405Strategic Marketing
ELECTIVES (4)
- Subject
- MKT
- Type
- course
- Edition
- 2025-2026
- Source
- www.assumption.edu
Source: Assumption University's catalog, linked per course · table learning_unit · CourseShelf publish 61