17 courses with the subject MAR, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MAR 200Marketing Principles3
This course provides an introduction to the study of marketing in business and other organizations. Topics that will be addressed in this course include the marketing environment, marketing ethics, information gathering, product development, pricing strategies, distribution strategies, the promotional mix, decision making, nonprofit marketing, social marketing and international marketing.
This course provides an introduction to the study of marketing in business and other organizations. Topics that will be addressed in this course include the marketing environment, marketing ethics, information gathering, product development, pricing strategies, distribution strategies, the promotional mix, decision making, nonprofit marketing, social marketing and international marketing.
This course is designed to provide students with a basic understanding of integrated marketing communications through advertising, promotions, personal selling, public relations and internet marketing. Ethical issues related to these topics will be examined and trends in consumer and business-to-business buyer behaviors will be explored. (Prerequisite: MAR 305 or MAR 200)
This course addresses the theoretical background for understanding consumer behavior. This course will examine the interaction between the environment, consumer's affect and cognition and a consumer's ultimate behavior. Various theories and perspectives on consumer motivation, attitude formation, information processing, and decision-making will be discussed throughout this course.
MAR 330Marketing Intelligence: Reporting and Visualization3
Data does not make decisions. Marketers do. This course teaches you to ask the right questions before chasing the wrong numbers, collect the right data, build reports that tell a clear story, and present findings in a way that drives action, not confusion. Students work as the analytics department of a marketing agency, moving through the full intelligence cycle: defining what to measure, tracking campaign performance, analyzing data, course correcting at key intersections, and delivering client-ready dashboards and measurement plans. Topics include KPI framework development, web analytics using GA4, social media and email performance metrics, data visualization, attribution modeling, A/B testing fundamentals, and marketing data privacy basics. Every deliverable is portfolio-ready and built to a standard a client can use. (Prerequisite: MAR 305 or MAR 200)
This course will teach some of the fundamental tools needed to analyze the behavior and attitudes of all types of consumers. Students will acquire an overview of scientific methods and the research process. Skills learned will include learning how to identify problems, formulate problem definitions, define research objectives, choose and develop the research design, analyze data, and write up and present a report. Students will be taught several research techniques including survey, observation, focus groups, in-depth interviews, projective techniques, experimentation, and secondary data analysis. This course is for seniors only.(Prerequisites: MAR 200)
MAR 360Content Marketing: Planning and Production3
Content without a plan is just noise. This course teaches students to make deliberate decisions about what to create, where to publish it, and why those choices connect to a client's business goals. Content is examined across the full consumed journey, from building awareness to driving purchase and long-term loyalty. Students work as the agency's content department, auditing what exists, identifying gaps, selecting the right format for the right platform, and producing work that earns attention. In-class critiques and peer reviews develop the business confidence and critical thinking students need to defend their work professionally. Students learn to match content type to audience behavior and choose channels based on strategy, not habit. (Prerequisite: MAR 305 or MAR 200)
This course will teach some of the fundamental tools needed to analyze the behavior and attitudes of all types of consumers. Students will acquire an overview of scientific methods and the research process. Skills learned will include learning how to identify problems, formulate problem definitions, define research objectives, choose and develop the research design, analyze data, and write up and present a report. Students will be taught several research techniques including survey, observation, focus groups, in-depth interviews, projective techniques, experimentation, and secondary data analysis. This course is for seniors only.(Prerequisites: MAR 305)
This is the senior marketing capstone course. In the class we will discuss how marketing strategy, tactics, theory and practice are integrated. Students will learn to apply strategic thinking through case analysis and through class facilitation and frequent participation. (Prerequisite: MAR 305 or MAR 200 and MAR 410 or MAR 350)
The modern marketing stack is not optional equipment. It is the job. This course gives students working knowledge of the tools, platforms, and AI assisted workflows that drive professional marketing practice in a fast-paced, real-world environment. Students learn industry-standard tools across the full marketing function, from CRM and social media management to SEO, email, and paid media platforms. The course dedicates significant attention to AI: not as a shortcut, but as a thinking partner. Students learn to use AI to pressure-test ideas, accelerate production, and sharpen their work, without letting it replace the critical and creative thinking that separates good marketing from generic output. (Prerequisite: MAR 305 or MAR 200)
This course examines the complexities of international marketing. The scope and nature of international and global marketing operations are introduced. The influence of culture on global marketing is explored. The traditional elements of marketing, including price, product, promotion, distribution, and service are examined in the context of international markets. Students are asked to analyze what it takes to introduce a product into a foreign market. (Prerequisite: MAR 301 or MAR 305 or MAR 200)
MAR 500Search Engine Optimization, Marketing, and Website3
This course evaluates Search Engine Optimization (SEO), marketing, and website utilization strategies and techniques. Students will develop an understanding of how search engines function and how to leverage SEO and marketing tactics to enhance online visibility, drive traffic, and maximize the effectiveness of websites as marketing assets. The course also addresses designing and optimizing websites for usability, accessibility, and mobile-friendliness, focusing on enhancing conversion rates and user engagement. In addition to gaining technical skills, students will develop analytical and strategic thinking abilities by learning to track website performance metrics, such as organic traffic, keyword rankings, conversion rates, and bounce rates, using tools and software platforms.
This course utilizes data-driven insights to optimize digital platforms and enhance user engagement. Students will examine the principles of audience analytics and UX design. Applications will include using demographic, psychographic, and behavioral data to identify distinct audience segments and tailor digital experiences, as well as exploring UX design principles and their impact on usability and satisfaction. Students will be equipped to create engaging digital experiences and drive measurable business outcomes.
This course explores how businesses leverage digital platforms to build awareness, engage audiences, and drive conversions. In addition to providing an overview of social media platforms and their role in the modern marketing ecosystem, this course will emphasize the unique characteristics of each platform for tailoring marketing strategies to target specific audiences effectively. Students will learn how to develop compelling content through multimedia formats and maximize organic reach. The course also covers key components of an effective online strategy, including email marketing, search engine marketing (SEM), and influencers.
This course melds the art and science of storytelling as a strategic tool for marketing. Students will explore how effective storytelling can shape brand identity, engage audiences, and create meaningful connections in the marketplace. Students will examine strategies for maintaining brand integrity and ensuring brand narratives align with organizational mission, values, and promises.
