34 courses with the subject BUSA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUSA 101Introduction to Business4
Introduction to the various functional areas of business, including marketing, finance, operations, management, and strategy. Specific topics covered include basic financial analysis, forms of business ownership, managerial decision-making, and business ethics in a local, national, and international context. Includes a significant experiential learning component. Microsoft Excel will be explored.
Explores the behavior of individuals and groups within the organizational context. Topics include decision-making, leadership, organizational culture, communication, group behavior, and change management.
Students learn and apply basic marketing principles and statistical, financial and economic analyses to design and market products and services to meet customer needs and ultimately achieve target market share, revenue, and profit objectives.
This course is a systematic introduction to the various techniques employed in the statistical analysis of data in business settings and to some of the mathematical underpinnings of the techniques. Because many of the analysis techniques require extensive computations, for other than the simplest data sets, each student will become familiar with a standard software package widely used in business data analysis.
This course explores the role of data management systems in business settings for purposes of automation and support, transaction processing, decision support, risk management, regulatory compliance, and customer relations management and highlights the importance of data security, privacy and ethical information use. Through a series of applied exercises using common management spreadsheet, database and presentation software, students will manage, manipulate, and present relevant business information to address standard business problems. This course is coupled with a lab to prepare students to take the industry recognized Microsoft Office Specialist: Excel Associate Certification Exam.
Exploration of the interrelationship of risk and ethical strategic planning to financial value in a business environment. The sources, uses, and cost of capital are identified and investigated using quantitative analysis applied to financial information.
An introduction to business law's major concepts. Beginning with the major sources of law (common law, statute, and administrative/regulatory), the course then identifies the major forms of business organizations (such as corporations and partnerships) and the powers and liabilities associated with each. Contracts and personal property law (with emphasis on the Uniform Commercial Code) also are addressed, as well as an overview of debtor/creditor law and bankruptcy law as they relate to business.
An introduction to business law's major concepts. Traditional (e.g. intangibles, intellectual property, real estate/real property law, labor and employment law, agents and fiduciaries, monopoly, antitrust) and Contemporary (e.g. environmental regulation; negligence, torts, product liability, dispute resolution, arbitration, cyberlaw) legal issues are discussed using case analysis.
This course gives students a contemporary global perspective on supply chain management. Topics in the course include the globalization of production, international trade, global logistics, supply chain optimization, operations management, inventory management, customer resource management, theory of constraints, sustainability and risk management among others. The course is coupled with a lab to prepare students to take the industry recognized Just-in-Time (JIT) Management Certification Exam.
This course focuses on analysis-based strategy within a global business context by covering topics including internationalization of the firm and global innovation and management within that context. The course is coupled with a lab to prepare students to take the industry recognized Expert Rating’s Business Analyst Certification Exam.
An introduction to modern methods for defining, planning, managing, and controlling any size of project. Computer software and network modeling are used to support the efficient scheduling of interdependent activities. The course is coupled with a lab to prepare students to take the CompTIA Project+ Certification exam. (Cross listed with CISC 460)
(Formerly 348) This course focuses on providing products and services and includes an analysis of the production/operations function in manufacturing, service and other nonmanufacturing firms. Topics include productivity, competitiveness, quality, forecasting, product and service design, facilities layout and location, work environment design, and inventory management. The course is coupled with a lab to prepare students to take Expert Rating’s Green Belt in Six Sigma Certification exam.
(Formerly 381) A survey course of Human Resource Management (HRM) functions, including strategic HRM planning, job analysis, staffing, compensation, training and development, performance assessment, benefits, and labor relations. Discusses the interrelationships and ethical dimensions of human resource decisions within HR and across other functional areas within the organization.
Leadership is an important topic in social sciences, management and society. In this course, the basic theories of leadership will be explored as well as strategies for students to become more effective leaders in organizational settings and in their own lives.
This course will prepare you to execute negotiations that lead to win-win outcomes. You will learn how to present your base offer, avoid costly mistakes, separate the issues at hand, diagnose your counterparts approach, determine and set values of alternatives to agreement, and deal with difficult negotiators. The course topics include persuasion, how to influence decision making, how to develop strategy for a multi-faceted negotiation, assessment of negotiating power, and identification of negotiation biases. The course represents a hands-on learning experience in which you will negotiate multiple deals, participate in negotiation debriefs, and prepare offers and pitches.
This course discusses strategies to identify and solve marketing issues through systematic gathering and analysis of market information. It introduces the methods used to develop, provide and analyze market information for decision making. The user and researcher perspectives are included through the use of case analysis and individual projects.
Students examine and research (independently and/or jointly) one or more current complex marketing issues. Contemporary events, published business cases and presentation of student research will be the basis for class discussion, analysis and debate. Analysis includes the complex variables to be considered when developing successful marketing strategies including: SWOT, target market identification, product lifecycles, BCG matrix, competition, organizational differentiation and the related social, cultural, economic, ethical, legal and political factors.
Students examine social networks, social media platforms and online advertising from both the buyer and seller perspectives thus equipping them with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions. Topics may include: identifying available social media marketing channels, building social marketing strategies, tracking strategy effectiveness as well as emerging topics in electronic commerce, mobile marketing, and social media startups. The course is coupled with a lab to prepare students to take the industry recognized Google Analytics Certification Exam.
This course is an examination of contemporary theory and research in consumer behavior. We will study how consumers think, feel, and interact with retail spaces, goods, services, brands, and ideas. In other words, we will investigate the whys and hows of consumer judgment and preference formation and decision-making in a marketplace context. More specifically, we will consider how both micro (individual level) and macro (external, cultural, etc.) forces influence consumer behavior and explore the symbiotic relationship between consumer behavior and marketing strategy. To address these diverse issues and concerns, we will draw readings from economics, psychology, sociology, anthropology and other basic disciplines.
This course introduces the theoretical foundations of advertising and promotion and their application to decision making. Campaign and strategy design, execution and evaluation are highlighted and analyzed for effectiveness, creativity and planning approach.
The purpose of this course is to equip students with a foundational understanding of luxury, its historical origins, and its various forms of expression. It explores the evolution of luxury products, consumer preferences, material exchanges, and producer strategies over time. Furthermore, it delves into the current state of the luxury industry and its core principles. The course also introduces students to the principles of luxury branding and design thinking, demonstrating how these concepts are utilized to shape luxury business strategies. A common belief is that luxury brands act as a bridge between the past and the future.
This course will equip students with the tools and terminology to explore and understand marketing practices in a global environment. Putting yourself as an international marketing manager, you will learn the scope and challenge of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the global market opportunities and finally, the ways to develop global marketing strategies. Students will also learn to develop a formal analytic framework of decision-making based on recent developments in the field of International Marketing through the group project and case studies. This course is designed to provide students with the latest understanding of global issues, disciplines, competitions and the necessary skills in making strategic decisions based on a global perspective.
Over the course of the past decades, firms have come to realize the financial value of brands. However, the creation and capture of value through branding is no easy task, as brands must be carefully created, astutely managed, and judiciously leveraged if they are to thrive. This course about the art and science of branding draws together current theory and state-of-the-art practices to develop usable insights into the successful creation and stewardship of brands. In this course, we explore the emergent cultural landscape of open source branding, and identify marketing concepts and strategies directed at the hunt for consumer engagement in this new world. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. Power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump long-term icons, where marketing looks more like public relations, and brand value is driven by risk, not returns.
Students will study the challenges and opportunities of U.S. businesspersons doing business with Asian consumers and companies. Students will explore at least one country in depth examining importing, exporting, manufacturing, investing and financing. Prerequisites: BUSA 230, BUSA 240 and BUSA 280.
In the information economy and with the growth of e-commerce, enormous amounts of data are generated from business transactions, networked sensors, and social networking activities. This course introduces students to the theories and techniques of business analytics and exposes them through hands-on exercises to the range of current business analytics applications including targeted advertising, personalized recommendation, supplier/customer relationship management, product design, credit scoring, fraud detection and workforce management. The course is coupled with a lab to prepare students to take the industry recognized Tableau Desktop Specialist Certification Exam.
Human Resource Management is a specialization within the field of Management that encompasses several functions including the recruitment, selection, and maintenance of a qualified, motivated, and productive workforce. The effective performance of these functions requires understanding and skill in employment law, planning, job analysis, recruitment, selection, orientation, training, employee development, performance appraisal, compensation, benefits, safety, and labor relations. Even if you do not enter into a career in Human Resources, you should understand the topics covered in this course since the job of the general manager is to supervise people as well as financial and material resources. Since managers' report that they spend about half their time dealing with "people-related" issues, it is important that you are introduced to the major topics associated with managing people in the context of the global marketplace. Furthermore, this course will be useful no matter what career path you pursue since it addresses issues that will have an impact on you in the workplace.
This course provides an opportunity to further the professional career development of students. Placements are designed to utilize academic concepts in a work setting and to bring practical knowledge of a functioning business back to the classroom.
Students explore the role of entrepreneurship in today’s business environment. This course integrates macro-economic analysis, marketing research, financial planning, strategy formulation and other functional business considerations. Topics include opportunity identification and analysis, acquisition assessment, identification of financing alternatives; deal structuring, business plan development and harvesting strategies.
Students assume the role of general manager of a multinational business. In addition to learning the international aspects of the production, marketing, human resource and financing functions, students gain new knowledge related to dealing with foreign currencies, customers, workers and cultures.
Students take the role of top management of a complex, multinational organization. Students draw upon their experiences as managers in various functional areas to deal with the larger organizational issues of corporate strategy, policy formulation, values, and vision.
This course requires completion, in consultation with a business faculty member, of a research paper that demonstrates the ability to investigate and analyze some current business issue/topic and effectively communicate the results of that research. The project integrates business theory with practice, and should include the formulation of a hypothesis, complete with ethical considerations, capable of public defense.
This course provides an opportunity to further the professional career development of students. Placements are designed to utilize academic concepts in a work setting and to bring practical knowledge of a functioning business back to the classroom.
