13 courses with the subject SPMT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This three-credit hour course will provide students with an understanding of the principles and practices for planning, managing, and implementing sport programs and the business of sports.
This course provides a comprehensive introduction to fundamental marketing concepts within the context of the sports industry. Key focus areas include the marketing concept, the marketing mix, consumer behavior, market segmentation, positioning, strategic planning, and the creation of a comprehensive marketing plan. Students will be challenged to interpret these marketing principles and apply them creatively across various sectors, including but not limited to sports and the health fitness maintenance industry. The primary goal is to cultivate essential skills in marketing analysis and managerial decision-making. Upon completion of the course, students are expected to: Comprehend the distinct nature of products derived from the sports industry. Cultivate critical analysis and problem-solving skills. Recognize the integral role of marketing in the sports business. Apply marketing theories and concepts to real-world marketing practices. Conduct both primary and secondary marketing analyses to formulate strategic plans. Effectively communicate through written reports and presentations, providing recommendations applicable to strategic plans and other marketing initiatives.
This course introduces students to the fundamental principles and practices of financial management in the sport industry. Students will learn how sport organizations develop, manage, and evaluate budgets across a range of contexts, including collegiate athletics, professional teams, recreational programs, and nonprofit sport organizations. Key topics include revenue generation, expense forecasting, financial statement interpretation, cost analysis, capital budgeting, fundraising and sponsorship considerations, and financial decision-making under uncertainty.
This course provides a comprehensive overview of the principles and practices involved in planning, organizing, and executing successful events. Students will explore key components of event management including strategic planning, budgeting, marketing and promotion, sponsorship, logistics, risk management, and evaluation.
This course provides a comprehensive examination of the rapidly evolving industries of fantasy sports and sports betting, exploring their economic, technological, and behavioral dimensions. Students will analyze the structures and operations of fantasy leagues and wagering markets, study consumer motivations and engagement strategies, and assess the regulatory and ethical considerations shaping these sectors.
The Sports Analytics Partnership allows students to earn academic credit while working directly with an athletic team to provide analytical support. Students will work with the coaching staff of their assigned team and a faculty supervisor to develop an empirical research project that will both support the athletic team's objectives and build the student's data analysis skills.
Capstone: Strategic Management of Sports Organizations This course is designed to provide students with specific knowledge and skills related to the strategic management of sports and fitness organizations. The primary focus of the class is strategy development within organizations, which includes complementary course material deriving from various subdisciplines related to strategic thinking and decision-making, such as behavioral economics and game theory. Drawing upon gamification principles, the course involves numerous case studies and simulation exercises, which are used to develop managerial effectiveness and skills. In addition, students learn the importance of strategic management through a major project spanning a significant portion of the semester. The latter third of the semester emphasizes students transitioning to a professional and collegial role. The pedagogy for this course is experiential and competency-based.
Source: Hartwick College's catalog, linked per course · table learning_unit · CourseShelf publish 61
