MKTG 120Principles of Marketing3
Restricted English Elective Credits: 3 Term Total: 16
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
Hudson Valley Community College · Courses
MKTG
9 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 125Honors Principles of Marketing3
This course will provide an introduction to marketing. The marketing planning process and the market environment will be discussed. Students will learn about consumer behavior and gain an understanding of targeting and positioning. Additionally, the elements of the marketing mix including new product development, promotion, pricing, and distribution will be covered. Students will enrich their academic experience by applying theories and material learned in the course to a specific business project. Open only to students enrolled in the Business- Business Administration Honors Advisement Track. Terms Offered: Fall, Spring, Summer Offered Distance Learning: Yes Contact Hours: Lecture: 3
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
MKTG 200Advertising3
Restricted English Elective Credits: 3 Term Total: 16
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
MKTG 210Digital Marketing3
Students will gain a working knowledge of the principles related to marketing and selling products and services in the ever-changing, dynamic, digital environment. This course will provide an introduction to the use and application of digital communication tools, and students will learn applicable marketing strategies and tactics. Topics to be covered include social media, mobile marketing, email marketing, content marketing, pay-per-click, search engine optimization, conversion optimization and analytics. Terms Offered: Fall, Spring, Summer Offered Distance Learning: Yes Credits: 3 Contact Hours: Lecture: 3
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
MKTG 212Human Resource Management3
Term Total: 3 Animal Law, Ethics and Enforcement Microcredential
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
MKTG 214Selling and Sales Management3
Term Total: 16
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
MKTG 216Small Business Management3
This course provides a broad overview of marketing, management, finance and economics as these disciplines apply to the successful operation of a small business. Students will explore the aspects of organizing and managing a start-up business and will study the components of a business plan. Course materials will be developed through short projects and students will create business descriptions, sales and human resource strategies, and financial plans. This course is recommended for students interested in exploring the fundamental concepts pertaining to small business management. This course is not recommended for students pursing an A.A.S. in Entrepreneurship. Terms Offered: Fall, Spring, Summer Offered Distance Learning: Yes Contact Hours: Lecture: 3
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
MKTG 240Business Ethics3
Arts Elective Credits: 3 Term Total: 15
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
MKTG 295Marketing Management and Strategy3
Restricted Business Elective Credits: 3 Business Elective Credits: 3 Term Total: 16 Entrepreneurship, A.A.S. Associate in Applied Science HEGIS #5004 Department Chairperson: Ricky P. Thibodeau Brahan Hall, Room 219, (518) 629-7225 Whether you are interested in launching your first business venture or are an existing small business owner looking to grow your current business, the Entrepreneurship program will give you the necessary skills to pursue that dream. Students will learn the fundamentals for increasing the likelihood of building sustainable success in their ventures. Entrepreneurship is on the rise in the United States and now accounts for more than 20 percent of all jobs. The internet has greatly expanded the possibilities for small entrepreneurs, allowing businesses to establish niche audiences and clientele around the world. Since the Entrepreneurship program can help you establish any number of small business opportunities, your career path is completely in your hands.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2024-2025
- Source
- www.hvcc.edu
Source: Hudson Valley Community College's catalog, linked per course · table learning_unit · CourseShelf publish 61