9 courses with the subject CANN, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
CANN 1560Introduction to the Cannabis Industry3
Business In this course we will look at the recreational cannabis industry; its growth, and its connections to the fashion and related industries. Students will discover the history and current merchandising, marketing, and commerce strategies of cannabis/hemp. Regulatory issues and supply chain operations will generate buzz but introduce students to the many career opportunities that abound. Recreational cannabis/hemp will be the focus-not its use in fabrications. credit(s): 3
CANN 2713Social Justice and Corporate Social Responsibility in the Cannabis Economy3
Business The Cannabis industry and by extension the Cannabis economy is growing at unprecedented rates in the United States and around the globe. In this course students will be exposed to the concepts of social justice and corporate social responsibility as well as environmentally regenerative processes and will evaluate their impact on the Cannabis industry. Cannabis commerce is being re-legalized, regulated, and taxed, how can industry stakeholders account for the lasting economic and social harm caused by Cannabis prohibition? Who is responsible for restitution and regenerative solutions going forward? We will examine multiple social and economic equity programs that policymakers have implemented as well as corporate social responsibility initiatives at various Cannabis businesses to better understand how we can create a modern Cannabis economy that promotes economic equity, restorative justice, and access to safe medicine and clinical Cannabis research. credit(s): 3
Business Cannabis is a crop and as such understanding the growing and cultivation of cannabis for use in both medical and recreations settings is a key consideration in understanding the business of cannabis. In this course students will research and analyze various methods used in the cultivation of cannabis plants. Students will gain an appreciation of how plants are grown and what resources are consumed in the process. The focus of this class will remain on the business of cultivation as opposed to the actual growing of the plants. credit(s): 3
CANN 2753Product Development/Merchandising of Recreational Cannabis3
Business Product Development is the creation of specific products based upon identifying consumer purchasing behavior and overall market direction, combined with research and forecasting of trends. This course will educate students to the processes involved in developing merchandise, from initial concept to production in the cannabis industry. The student will also identify and interpret existing successful products and their various elements, which may become ideas for a new product ideation. credit(s): 3
Business In this course students will review and discuss the regulatory issues surrounding the cannabis industry. Currently, the cannabis industry operates under state guidelines in those state where both medicinal and recreations cannabis has been approved. These regulations vary from state to state and are compounded by the fact that the federal government still considers the cultivation and consumption of cannabis to be illegal as listed as a schedule one drug. Students will develop an understanding of how these laws and regulations impact the growing, distribution and consumption of cannabis. credit(s): 3
Business This course will explore the retailing of cannabis, with particular emphasis on how businesses will change and transform with updates in the regulatory landscape. In the business of cannabis much of the “retail” today is centered on dispensaries. Through this course and in conjunction with industry we aim to change the terminology to retail shops, stores, and web-based outlets away from the term dispensaries. This term has more of a medical feel and the business of cannabis is being transformed into a consumer driven market with retail leading the way. Students will be introduced to traditional retailing functions, including merchandise management, store layout and the importance of the supply chain with a special emphasis on the importance of retail in the success of cannabis companies. credit(s): 3
Business Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution of cannabis products and services. Principles, policies, and practices used in the cannabis industry are covered. The factors of consumer motivation and behavior to partake in the use of cannabis are analyzed to provide an understanding of market planning. The system of distribution of goods from cultivation to consumer will be discussed. credit(s): 3
Business “A supply chain consists of all stages involved, directly or indirectly, in fulfilling a customer request. The supply chain not only includes the manufacturer and suppliers, but also transporters, warehouses, retailers and customers themselves.” (Chopra, Sunil, and Peter Meindl, 2003, Supply Chain, Second Edition, Upper Saddle River, NJ: Prentice- Hall, Inc., Chapter 1). We will use this framework to link these concepts to the cannabis industry. Together we will look at how cannabis products are created and how they move through the cannabis supply chain. Within the scope of the course we will look at raw materials, production, creating inventory, logistics, information systems, Corporate Social Responsibility (CSR), sustainability, the retailers (dispensaries) while understanding how the cannabis supply chain creates value for the consumer. credit(s): 3
Business In the senior capstone course students will be charged with developing a business plan while drawing upon on the course work with in the major and courses taken during the completion of the BBA degree. The student will work with the professor in the course to determine what area of interest will be used to establish the business plan. Students may choose to develop a business plan focusing on the opening of a retail cannabis store, a marketing company supporting the cannabis industry, or a new business cultivating cannabis for sale. Students may also wish to take the business plan in a different direction and will discuss and agree on a specific topic of interest with their professor. credit(s): 6
