17 courses with the subject MRKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MRKT 1550Marketing3
Fashion Merchandising and Marketing This course introduces the core principles and practices of marketing, with a focus on how fashion brands, retailers and other businesses make strategic decisions across key areas including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Through the examination of real-world business examples, students will develop an understanding of how consumer behavior and motivation inform market planning and how goods move from producer to consumer. The course also explores the role of digital marketing, social media, and AI, and how these technologies are reshaping marketing strategy and practice. credit(s): 3
Fashion Merchandising and Marketing This course introduces the core principles and practices of marketing, with a focus on how fashion brands, retailers and other businesses make strategic decisions across key areas including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Through the examination of real-world business examples, students will develop an understanding of how consumer behavior and motivation inform market planning and how goods move from producer to consumer. The course also explores the role of digital marketing, social media, and AI, and how these technologies are reshaping marketing strategy and practice. credit(s): 3
Enrollment in the Fashion Scholars Program or by permission of the Department Chair
MRKT 2619Fashion Marketing and Communications3
Fashion Merchandising and Marketing This course looks at marketing and communications from a global fashion perspective and through a digital and future facing lens. Students will discover how social media and communication platforms are used to reach consumers and bolster business in the technology driven marketing landscape. Career opportunities and the future of fashion marketing and communication will also be explored. credit(s): 3
Fashion Merchandising and Marketing This course introduces students to the core elements that go into creating, building, and revitalizing brands across a variety of global business environments that include fashion, consumer packaged goods, and services. Students explore how brand identity, positioning and messaging strategies build consumer awareness, affinity, and loyalty in a cultural, competitive, and evolving business landscape. credit(s): 3
Fashion Merchandising and Marketing This course examines the key factors that influence consumer decision-making. To this effect, both internal and external influences are discussed. Internal influences such as consumer motivation, personality, perception, learning, and attitude formation are examined in detail. External factors including social, cultural, and cross-cultural determinants of consumer decision-making are studied. The course also includes a discussion on the roles of ethics and social responsibility in the context of consumption. The course will give students an appreciation of how consumer characteristics and consumption patterns will impact marketing decisions, and how this knowledge can be used to develop effective marketing programs. credit(s): 3
Fashion Merchandising and Marketing This course examines how to plan, develop and execute integrated marketing communications programs using a variety of tools in the promotional mix. In particular, students explore how advertising, direct marketing, sales promotion, public relations, special events marketing, online marketing, social media marketing, and personal selling can be used to effectively communicate a marketing message. credit(s): 3
Fashion Merchandising and Marketing This course introduces students to data-driven decision making and explores how qualitative and quantitative information is used to develop and evaluate marketing strategies. Students will learn marketing research terminologies and concepts with an emphasis on understanding the marketing research process within an organizational context. Students will be exposed to the categorical and practical differences between primary and secondary research and its managerial implications. Learning how to use library databases and archival sources of data will be covered. This course explores market and consumer research through applied projects focused on understanding the decisions underlying basic marketing activities such as segmentation, targeting, and positioning and the marketing mix. Time permitting, advanced topics such as big data, data mining, marketing intelligence, etc. will be discussed. credit(s): 3
Fashion Merchandising and Marketing Service organizations differ from goods organizations and require distinctive approaches with regards to the development and execution of marketing strategy. This course is designed to help students recognize the unique opportunities and challenges involved in marketing and managing services. credit(s): 3
Fashion Merchandising and Marketing The principles of marketing and promotion for the cosmetics industry are explored through the detailed study of trends, product ideation, positioning, advertising, brand image, and licensing as they relate to the launch of a product. Category promotional plans are examined through analysis of the competitive marketplace and its product and distribution strategies, as well as through case studies of blockbuster global brands. credit(s): 3
Fashion Merchandising and Marketing Special topics courses are one-time elective courses exploring a timely topic or a specialized issue not covered by the main curriculum. Special topics in marketing address branding, marketing research, consumer behavior, and marketing communication. credit(s): 3
Fashion Merchandising and Marketing Cause marketing involves any type of marketing activity in support of social or charitable causes. Many companies have recognized that an integration of marketing and social initiatives can help improve corporate image, customer loyalty and overall business goals. Famous examples of cause marketing include “Product Red,” which raises money for the Global Fund, as well as TOMS Shoes pioneering the “One for One” business model. Topics discussed in this course include how consumer engagement can be heightened and product sales can be increased through cause marketing efforts. The course also illustrates successful examples of cause marketing and provides actionable advice for integrating marketing goals with support for a charitable cause. credit(s): 3
Fashion Merchandising and Marketing This course introduces students to public relations strategies and techniques. It examines a variety of media, including traditional and new media, to influence public opinion and manage an organization’s image and reputation. Students learn to recognize and evaluate public relations and publicity opportunities, write publicity materials, and create special events. credit(s): 3
Fashion Merchandising and Marketing The goal of this course is to familiarize students with the effects of globalization as well as the challenges and opportunities that abound in world markets. Emphasis is placed on the global trade environment and the economic, political, legal, social, and cultural factors that influence successful global expansion. Various options for market entry strategies in diverse economies are discussed. Students examine how marketing mix factors may need to be adapted for different markets in order for companies to compete and thrive in the global marketplace. credit(s): 3
Fashion Merchandising and Marketing In this course students will explore the market history, consumer psychology, and strategic management issues faced in a wide variety of luxury and premium markets. The course is not limited to traditional luxury categories. Rather, it will examine how the concept of mass-market luxury is being applied across the entire consumer spectrum. The course will explore how luxury brands are managed across the life cycle. To understand this complex process, a multidisciplinary approach will be taken, incorporating marketing, symbolism (semiotics), sociology, anthropology, and post-modern consumption. credit(s): 3
MRKT 3525Brand Marketing: Strategy, Storytelling and Tools3
Fashion Merchandising and Marketing Careers in fashion marketing require brand knowledge, strategic thinking, creativity, and effective communication. In this course, students will experience the ways in which a brand tells its story to build consumer engagement and loyalty. They will also be introduced to workplace technology and techniques used to develop promotional materials across all channels to give brands a competitive edge. credit(s): 3
Fashion Merchandising and Marketing This course provides an overview of marketing analytics and prepares students to address key marketing questions about their customers, products, markets, and brands. By using spreadsheet and statistical analysis software, students will learn how to determine customer preferences, analyze segmentation and targeting, position brands, and measure marketing performance. Students will learn to transform data to uncover marketing insights for data-driven decision making. credit(s): 3
Fashion Merchandising and Marketing This course draws from the full spectrum of learning objectives students have developed from coursework in the major. Students are asked to integrate and apply knowledge, skills, and critical reasoning in a cumulative demonstration of ability. credit(s): 6
