4 courses with the subject EMRK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
EMRK 2999Special Topics in E-Marketing3
Fashion Merchandising and Marketing Special topics courses are one-time elective courses exploring a timely topic or a specialized issue not covered by the main curriculum. Special topics in e-marketing address ecommerce, internet and social media marketing, apps, and the online retail landscape. credit(s): 3
Fashion Merchandising and Marketing Internet Marketing I is a first step in understanding how and where fashion brands are connecting with and engaging consumers online. This course provides an overview of the fundamental concepts and strategies used to promote and sell products on the internet. This course begins by reviewing the history of digital fashion marketing and then moves into the internet marketing strategic planning process. Students will learn about the most popular online marketing strategies including basic web design, search engine marketing, online advertising, social media marketing, and online public relations. Students will also learn the fundamentals of online reputation management and marketing performance assessment through analytics. credit(s): 3
Fashion Merchandising and Marketing The popularity of interactive media has transformed traditional marketing techniques. Blogs are changing the news and public relations industries. Traditional advertising spending is declining as product placement on TV, cable, and in movies is increasing. In this course, designed for experienced marketers, students will learn how to use influenced-based marketing strategies to build brands, evaluate methods used, and incorporate these marketing strategies into existing marketing plans. Topics include: public relations, endorsements and product placements, viral, buzz, and word-of-mouth marketing, blogs and podcasts, online ads, videos, and other promotional models. credit(s): 3
Fashion Merchandising and Marketing Internet Marketing II builds upon the fundamental concepts explored within Introduction to Internet Marketing while preparing students to create a comprehensive digital marketing strategy for the fashion brand of their choosing. Students will learn about online marketing funnels and effective web design to improve website user experience and increase conversion rates. Search engine marketing is covered in depth while highlighting both search engine optimization and paid search best practice. The course will highlight additional popular internet marketing strategies including display advertising, email marketing, affiliate, and partnership marketing. Students will demonstrate their knowledge to create effective online marketing communications including display ads and landing pages. Popular analytics monitoring tools will be introduced and students will get hands on experience selecting key performance indicators for tracking campaign performance and analyzing results. credit(s): 3
