28 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
3 sem. hrs. This course emphasizes on the introduction to the business (profit and non-profit) and how it plays a collaborative role amongst all the related functions in an organization accomplishing overall business objectives. Students will be introduced to key concepts in finance, marketing, production, and other functional management areas.
3 sem. hrs. Offered every semester. Introduction to management. Topics include overview of the management process, management theory, the environment of business, planning and strategy, management functions, and organization design.
3 sem. hrs. Offered every semester. An analytical study of marketing fundamentals, with attention given to marketing as a business function, policies and institutions involved in the distribution of goods, product development, pricing and consumer behavior.
3 sem. hrs. Offered alternate years, spring semesters. A practical and theoretical introduction to the field of Social entrepreneurship in which entrepreneurs are using business methods to help solve social challenges often ignored by commerce. Topics include: developing initiatives to make a positive social impact, B corporations, and social intrapreneurship.
3 sem. hrs. Business Analytics is the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques and the communication of these results to customers, business partners and colleague executives. Students will master the skills of data analysis, modeling, and spreadsheet use with Business Analytics when making business decisions in areas such as Accounting, Finance, Human Resources, Marketing, and Operations Management. This quantitative methods course provides students with tools to succeed with a student-friendly writing style, and complete Excel integration. 122 CO URSES
3 sem. hrs. An introduction to basic bookkeeping principles, including analysis of transactions, journal entries, posting to ledger accounts, computer applications, and preparation of the trial balance, income statement, balance sheet, and cash flow statements.
3 sem. hrs. A study of those accounting concepts employed by internal management. Cost-volume-profit relationships, budgeting, cost accounting, capital planning, and price estimating are some of the topics covered.
3 sem. hrs. This course is designed to provide a basic introduction to leadership by focusing on what it means to be a good leader. Emphasis in the course is on the practice of leadership. The course will examine such topics as: understanding leadership; recognizing leadership traits; engaging people’s strengths; understanding philosophy and styles; attending to tasks and relationships; developing leadership skills; creating a vision; establishing a constructive climate; listening to out-group members; handling conflict; addressing ethics in leadership and overcoming obstacles. Students will assess their leadership traits and skills to improve their own leadership performance. This course is also designed to facilitate reading and discussion of various classic and current theories related to leadership in a global context. The perspective taken in this course is that the leader cannot think in terms of local (micro) and regional (macro) issues but must think also of the impact that world events (mega) issues have on the leaders of organizations and how both the leader and the organization may, in turn, impact the global society.
3 sem. hrs. This course covers the socio-economic, political, cultural, and legal environments in which international business decisions are made. The course develops skill in methods and strategies CO UR S E S 123
3 sem. hrs. Offered annually, spring semester. Principles of managing personnel in an organization. Topics include hiring, training, evaluating, and compensating employees.
3 sem. hrs. This course will introduce students to project management fundamentals, with an emphasis on planning. Students will acquire knowledge on areas such as project life cycles, organization and charters, work breakdown structures, responsibility matrixes, and the planning, budgeting and scheduling of systems.
3 sem. hrs. Offered annually. Students learn a creative problem solving methodology consisting of developing empathy, prototyping process, collaboration, iteration, and feedback. The objective is to enable students to address challenges in business and other disciplines, such as the social and physical sciences.
3 sem. hrs. An introduction to investments, markets asset classes and account types, combined with methodologies to develop investment strategies. Emphasis on practical knowledge in order to make personal investment decisions and guide the Wells Affiliates Portfolio.
2-4 sem. hrs. Offered alternate years, spring semesters. May be repeated for credit. In-depth study of a selected topic in business. Application of economic theories and management principles to current business issues. Topics will vary with student interest and the course may be taught by visiting faculty.
2-4 sem. hrs. Offered every semester. May be repeated for credit. Graded: S/U. Individually arranged participation in the work of an institution devoted to business.
1-3 sem. hrs. In-depth study of an area of special interest. Topic determined jointly by a faculty member and student(s) in consultation. Meets weekly for one hour.
3 sem. hrs. Brand Management is the discipline that links strategic business objectives, marketing, and operations. The fundamental focus of this course is to deliver theoretical and practical understanding of brand management in order to leverage marketing efficiencies in organizations. High performance companies (for-profit or not-for-profit) understand the importance of their brand and actively manage brand equity. This course will address the importance of brands building, measuring, and managing.
3 sem. hrs. A practical and theoretical introduction to the issues faced by entrepreneurs and small business people. Topics include: establishing and funding the business or social organization, finance, marketing and personnel management. BUS 213 is recommended, but not required.
3 sem. hrs. Offered annually. Introduction to the legal system and business law. Students will learn about the legal system, constitutional and administrative law, contracts, torts, product liability, and employment law.
3 sem. hrs. This course explores foundational concepts of ethics and discusses application to contemporary business and sustainability issues. Students will discuss, debate, and critically analyze the practical application of these concepts to issues such as corporate social responsibility, ethical supply chains, and workplace leadership issues like inclusion and diversity, sexual harassment, and whistleblowing.
3 sem. hrs. Offered annually. Marketing Analytics focuses on data-driven marketing management techniques and strategies necessary to make quantitative marketing decisions in organizations. Marketing concepts, CO UR S E S 125
3 sem. hrs. A study of the theory and practice of corporate financial decision-making. Topics include investment decisions and securities analysis, capital structure and budgeting, working capital management, and strategic planning.
3 sem. hrs. A study of the theory and practice of corporate decision-making in areas of markets, products, competitive analysis, organizational design, differentiation, technology and other external and internal factors. Topics are taught using the case-study method.
3 sem. hrs. A study of the theory and practice of utilizing databases and the internet to increase the effectiveness of sales and marketing for business and fundraising and servicing for social organizations. Topics are taught and extensively illustrated through use of the internet.
3 sem. hrs. Course provides a unique focus regarding the burgeoning concern for sustainability and sustainable organizational practices. The course looks at how large multinational corporations, 126 CO URSES
1 sem. hr. Offered as needed. May be repeated for credit. In-depth study of an area of special interest. Topic determined jointly by a faculty member and student(s) in consultation. Meets weekly for one hour.
1-3 sem. hrs. May be repeated for credit. These courses are available for students who have demonstrated an ability to work without close supervision. Student(s) and faculty members develop the course together on a relevant topic.
4 sem. hrs. Offered annually, fall semester. Students complete a senior research report or project in an acceptable business format to completely explore a topic of current relevance in business or management.
Source: Wells College's catalog, linked per course · table learning_unit · CourseShelf publish 61
