5 courses with the subject DM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
DM 200Social Media Marketing
3 sem. hrs. The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of the course, you will learn how to do just that. This online class has optional live sessions. Completion of this course will enabl.e students to participate in online certification in Social Media Marketing Strategy from Hubspot.
3 sem. hrs. Email Marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful e-mail marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write e-mails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions. Completion of this course will enable students to complete online certification in Email Marketing from Hubspot.
3 sem. hrs. Going Viral is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. Completion of this course will enable students to complete online certification in Content Marketing from Hubspot.
3 sem. hrs. Marketing Professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.
DM 301Search Engine Optimization and Search Engine Marketing
3 sem. hrs. Offered annually How do you find what you’re looking for on the internet? Chances are you turn to google or another search engine. Companies use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make sure you see them first every time you turn to a search engine. By the end of this course you’ll learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to your website. Completions of this course will enable students to complete online certifications in Google Ads Search by Google and Search Engine Optimization by Hubspot.
