7 courses with the subject DM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
DM 300Introduction to Digital Marketing3
Discuss the current digital marketing landscape, the different marketing channels, and how marketing drives toward business goals. Explain the stages of the marketing funnel and the relevant purpose and goals of each stage. Identify and assess goals, metrics, and key performance indicators for a digital marketing plan. Conduct targeted brand research and competitor analysis to inform marketing strategy. Evaluate target consumer personas according to brand identity. Develop compelling narratives for digital marketing content that engage the target audience and contribute to key performance indicator goals. Formulate relevant hypotheses for testing digital marketing content. Assess performance data to inform marketing strategy. Discuss the basics of data ethics. This online class has optional live sessions.
The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions.
Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.
DM 304Digital Marketing Analytics and Experimentation3
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. This online class has optional live sessions.
"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. This online class has optional live sessions.
This course designs, plans, and tests targeted multi-channel marketing campaigns that leverage the strengths of different marketing channels to maximize business success and growth.
Research ideal opportunities through a range of methods. Build a plan and schedule to secure target opportunities. Present skills and achievements from degree to future employers. Build connections with working professionals.
