36 courses with the subject MM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MM 200History, Culture, and Philosophy of Motorsport3
This course will introduce students to the history of motorsport in North America, in particular examining the rise of sport in American culture in the 20th and 21st centuries. Students will also examine relevant socio-cultural and philosophical topics in motorsport, including ethics and virtue, race, gender, class, violence, youth participation, and globalization. Particular content to be studied will inlcude the rise of motorsport in post-war America. NASCAR, INDYCAR, and the southeastern bootlegger roots of the sport will be examined in depth. First year transfers, freshmen and sophomores only, or by consent of the instructor.
This course is designed to provide the student with an overview of the motorsports industry with particular emphasis on the myriad opportunities available in the various competitive motorsports series. Material will include both an historical perspective as well as projected developments in each of the major content areas involved in the business of motorsports.
Topics to be covered include sponsorship development, consumer behavior, market development, web site design, social networking, and other media platforms.
MM 200, and MM 201, or permission of instructor This course will focus on motorsports marketing and media.
MM 340Motorsport Facility & Event Mgmt3
In addition, this course will focus on the development and oversight of motorsports events with particular emphasis on risk management and client/spectator supervision.
MM 200 and MM 201, or permission of instructor This course will focus on the conception and design of motorsports facilities with a particular emphasis on the management of those facilities.
MM 360Motorsport Business & Finance3
Topics will include motorsport finance, budgeting, costing, financial documentation, business structures, and financial management strategies in sport organizations.
MM 200 and MM 201, or permission of instructor This course will examine the basic principles and contemporary issues in the business of motorsports.
MM 370Public Relations & Media in Motorsport3
Topics include writing press releases; identifying and developing relationships with the media; planning and assessing the success of an event; and hospitality.
MM 200 and MM 201, or permission of instructor This course will familiarize the student with public relations as well as with the planning and execution of public relations events within the motorsports industry.
MM 390Professional Development in Motorsport Management3
Pre-requisite: Permission of Instructor This course is designed to provide the student with an opportunity to attend, experience, or volunteer at several professional motorsport events throughout the semester. The primary focus will be meeting, interviewing and networking with motorsport industry professionals and alumni of the program. The student will get the opportunity to plan events and participate in fundraising activities. Course fees may apply.
This course is intended to provide students with the opportunity to study a specific area of motorsport management; topics are at the discretion of the instructor.
Students will work in teams to address a contemporary issue of business in motorsports through the use of organizational research, market research, presentations, and public speaking.
MM 200 and MM 201 This course is designed to increase the student’s ability to be an effective team member working in the motorsports industry, particularly in high-intensity business environments.
MM 411Senior Sem II: Capstone Project and Portfolio3
Students will produce a senior capstone project that examines a contemporary issue of business in motorsport. This, along with other major projects, will comprise the senior portfolio, which will be assessed by faculty and industry professionals.
Practice field experiences for motorsport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 40 hours.
Practice field experiences for motorsport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 80 minimum supervised hours.
Practice field experiences for motorsport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 120 minimum supervised hours.
Practice field experiences for motorsport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 160 minimum supervised hours.
Practice field experiences for motorsport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 200 minimum supervised hours.
Practice field experiences for motorsport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 240 minimum supervised hours.
A second field experience for motorsport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 120 minimum supervised hours. Pass/Fail course. Pre-requisite or co-requisite of MM453. Pass/Fail course.
This course explores the profound relationship between sport and the development of virtue, examining how character and moral values are cultivated within the context of sport. Topics include the role of sport in moral development, the impact of virtue ethics on sport governance, and the ethical dilemmas faced by sport professionals. Students will engage with philosophical theories, Catholic Intellectual Tradition, and Benedictine Hallmarks in order to apply them to contemporary issues in sport to develop a deeper understanding of ethical leadership and integrity in sport management.
This course investigates the application of data analytics and management principles within the sport industry. Students will learn to collect, analyze, and interpret data to inform decision-making processes related to team performance, fan engagement, and business operations. Emphasis is placed on using statistical software, developing predictive models, and creating data-driven strategies to enhance organizational outcomes in sport.
Focusing on the strategic use of social media within the sport industry, this course examines advanced concepts and techniques for engaging audiences, building brand identity, and driving digital marketing efforts. Topics include content creation, social media analytics, crisis management, and the integration of emerging platforms. Students will develop and execute comprehensive social media strategies tailored to the unique demands of a sport organization.
This course examines a comprehensive and practical approach to planning, development, oversight, and evaluation of motorsport events and race track-related activities. Emphasis is placed on effective operations, communications, and hospitality at motorsport events.
Focusing on the operational and strategic aspects of managing a motorsport team, this course covers team dynamics, leadership, and performance optimization. Students will examine case studies of successful teams to understand best practices in team composition, talent development, and resource allocation. Topics include conflict resolution, communication strategies, variables of team performance, and support staff needs in a high-pressure environment.
This course will focus on the development of revenue sources within the motorsport industry. This course will focus on motorsport broadcasting and media revenue, sales, corporate sponsorships, merchandising, hospitality, tourism, and related personal skill development.
This course will focus on the development of revenue sources within the motorsport industry. This course will focus on motorsport broadcasting and media revenue, sales, corporate sponsorships, merchandising, hospitality, tourism, and related personal skill development
This course examines a comprehensive and practical approach to planning, development, oversight, and evaluation of motorsport events and race track related activities. Emphasis is placed on effective operations, communications, and hospitality at motorsport events.
This course will examine the theories and practices of motorsport marketing, advertising, and public relations in today’s complex and competitive environment of motorsport business. This course will focus on the development of persuasive messaging and critical thinking in the development of emerging communication strategies used in the motorsport industry.
Focusing on the financial aspects of the motorsport industry, this course provides students with the skills necessary to manage budgets, investments, and financial risks in motorsport organizations. Topics include financial planning, cost control, and revenue management. Students will learn to analyze financial statements, develop financial strategies, and understand the economic impact of motorsport events. Practical applications and case studies will enhance students' financial acumen.
This course provides a foundation for relevant risk management practices and contemporary legal considerations for sport management professionals. Emphasis is placed on creating a framework for developing risk management strategies, policies, training systems, and best practices as they relate to mitigating risk in the sport industry.
This course will examine the theories and practices of motorsport marketing, advertising, and public relations in today’s complex and competitive environment of motorsport business. This course will focus on the development of persuasive messaging and critical thinking in the development of emerging communication strategies used in the motorsport industry.
The capstone course offers a professional development experience that enhances the Motorsport Management program's coursework. Students will apply their acquired knowledge and skills to a comprehensive project addressing a real-world challenge in the motorsport industry. They have the option to 1) Submit and present original work at a professional conference related to motorsport, 2) Publish a selected paper in an industry journal or trade publication, and 3) Attend a professional development and networking workshop. This allows students to showcase their expertise and make meaningful contributions to the field.
