50 courses with the subject SM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SM 201Introduction to Sport Management3
This course serves as the primary introduction to and survey of basic sport management and business principles and practices, including management activities, administration, sport finance and budgeting, sport marketing, sponsorship, and licensing. In addition, this course examines contemporary issues in sport--including scholastic, collegiate, and professional sport. First-years and sophomores only, or by consent of instructor.
This course will examine the emerging trends in sport media, communication, and related topics. Applying these contemporary issues to the students' career aspirations will be an emphasis of the course.
A survey of the contemporary technologies used in the sport industry. The course will emphasize the emerging technologies used in digital media and marketing.
Designed for sophomore-level students intending to declare Sport Management as a major, this course builds on foundational concepts introduced in introductory coursework by exploring their practical applications in the sport industry. Topics include career and internship planning, professional communication, and networking. The course also emphasizes intellectual engagement and community-building among students as they prepare for upper-level coursework and professional development opportunities.
This course is designed to introduce students to fundamental concepts in the sociology of sport. Students will examine issues of race, class, gender, and power in sports with a particular focus on examples found in contemporary American sporting activities and organizations.
Prerequisite SM201, or MM201, or permission of instructor. This course is designed to introduce students to organizational and leadership theory in sport organizations. In addition, students will be introduced to organizational change strategies and organizational assessment schemes to assist in the development of leadership for sport organizations.
Prerequisite SM201 or permission of instructor. This course will examine the current governance structures and policy trends in youth, high school, intercollegiate, and professional sport. In addition, this course will introduce the principal tasks and procedures required in the administration of sport organizations and programs. Through a series of lectures and activities, students will gain core knowledge of the techniques and applications involved in sport management settings.
This course will examine the primary functions and principles of sport marketing including sport consumer behavior, market segmentation, brand management, licensing, promotion, and sponsorship. In addition, students will examine both the legal aspects of sport marketing and the role of public relations.
Pre-requisites: SM201, or MM200 and MM201. This course will examine the various forms and perspectives of social and digital media used in the sport industry, including but not limited to: Social media management, strategies, advertising, platforms, brand development and storytelling. In addition, the role of next-generation communication and technology in the sport industry will be explored.
In addition, this course will focus on the development and oversight of sport events with particular emphasis on risk management and client/spectator supervision.
SM 200 and SM 201, or permission of instructor This course will focus on the conception and design of recreational and sport facilities with a particular emphasis on the management of those facilities.
SM 345Athletic Administration3
Prerequisite SM201 or permission of instructor. This course provides an overview of intercollegiate athletic administration with a focus on contemporary issues impacting college athletics. Topics include governance structures, compliance, budgeting, fundraising, leadership, student-athlete welfare, and the evolving role of Name, Image, and Likeness (NIL).
Prerequisite SM201, or MM201, or permission of instructor. This course will provide students with an understanding of the legal issues involved in the supervision, management, and business operations of sport, with a particular emphasis on risk management strategies in sport. Topics covered include negligence, supervision, contracts, drug testing, Title IX, torts, and constitutional law issues in sport.
Prerequisite SM201 or permission of instructor. This course will examine the basic principles of sport business and finance, including budgeting, costing, financial documentation, business structures, and financial management strategies in sport organizations.
This course examines the fundamentals of sport sponsorship with an emphasis on activation strategies. Topics include sponsorship sales, proposal development, brand alignment, and ROI analysis. Students will explore how sponsors engage audiences and create value through partnerships across traditional and digital platforms.
Production research and planning, A/V equipment, audio, social media, post-production, graphic design, and career development.
SM 385Sport Analytics3
Prerequisite SM201 or MM201, and MA304 or MA208 (corequisite or prerequisite) or permission of instructor. This course explores an emerging segment of the sport industry by developing both conceptual and technical skills. Students will learn basic database management, coding, descriptive and inferential statistics, modeling techniques, and data visualization. Additionally, they will gain insight into current analytical trends and their practical applications within the sport industry.
This course is focused on the personal professional development of the student in preparation for an internship and career in sport management. The course is also designed to provide the student with an opportunity to experience several professional development activities and events throughout the semester. Students will have the opportunity to network with sport industry professionals. Instructor permission required.
This course investigates the hierarchy, operations, and governance of sport organizations and events in Great Britain and Europe, examining their impact on the economy and culture, focusing on professional football, Olympic sports, motorsports, cricket, rugby, and American sports in London. It also explores programs, policies, and governance within the UK education system, from primary school to university, focusing on Catholic institutions. Through lectures and activities, students acquire vital knowledge of international sport management.
This course investigates the primary functions and principles of sport marketing in Great Britain and Europe. These functions include consumer behavior, market segmentation, brand management, licensing, promotion, and sponsorship. This course examines their impact on the economy and culture, focusing on professional football, Olympic sports, motorsports, cricket, rugby, and American sports in London. It also explores programs, policies, and governance within the UK education system, from primary school to university, focusing on Catholic institutions. Through lectures and activities, students acquire vital knowledge of international sport marketing.
This course is intended to provide students with the opportunity to study a specific area of sport management; topics are at the discretion of the instructor.
Topics will vary, but primary focus will be upon experiential learning in a sport setting with a special emphasis on ethical leadership and principled business practices.
Senior status, completion of all Sport Management major courses or permission of instructor This is the required capstone course for majors in sport management.
SM 415Practicum3
Capstone course for a minor in Digital Sport Media. Supervised practical experience based on previous coursework and career aspiration in sport marketing, video, and media production.
Practice field experiences for sport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 40 minimum supervised hours.
Practice field experiences for sport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 80 minimum supervised hours.
Practice field experiences for sport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 120 minimum supervised hours.
Practice field experiences for sport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 160 minimum supervised hours.
Practice field experiences for sport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 200 minimum supervised hours.
Practice field experiences for sport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 240 minimum supervised hours.
Practice field experiences in selected programs under the supervision of a full time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 120 hours
Practice field experiences for sport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 360 minimum supervised hours.
A second field experience for sport management majors in selected programs under the supervision of a full-time faculty member. Evaluation will be based on papers and supervisor reviews. Laboratory, 120 minimum supervised hours. Pass/Fail course. Pre-requisite or co-requisite of SM453.
This course explores the profound relationship between sport and the development of virtue, examining how character and moral values are cultivated within the context of sport. Topics include the role of sport in moral development, the impact of virtue ethics on sport governance, and the ethical dilemmas faced by sport professionals. Students will engage with philosophical theories, Catholic Intellectual Tradition, and Benedictine Hallmarks in order to apply them to contemporary issues in sport to develop a deeper understanding of ethical leadership and integrity in sport management.
This course investigates the application of data analytics and management principles within the sport industry. Students will learn to collect, analyze, and interpret data to inform decision-making processes related to team performance, fan engagement, and business operations. Emphasis is placed on using statistical software, developing predictive models, and creating data-driven strategies to enhance organizational outcomes in sport.
Focusing on the strategic use of social media within the sport industry, this course examines advanced concepts and techniques for engaging audiences, building brand identity, and driving digital marketing efforts. Topics include content creation, social media analytics, crisis management, and the integration of emerging platforms. Students will develop and execute comprehensive social media strategies tailored to the unique demands of a sport organization.
This course examines a comprehensive and practical approach to planning, development, oversight, and evaluation of sporting events. Emphasis is placed on effective operations, communications, and hospitality at sport events.
This course covers the principles and practices of sport sales and sponsorship acquisition. Students will explore techniques for generating revenue through ticket sales, merchandise, and corporate partnerships. Topics include sales strategies, licensing, negotiation skills, sponsorship proposal development, and relationship management. Emphasis is placed on understanding market dynamics and creating value propositions that attract and retain sponsors.
This course addresses current and emerging issues impacting the sport industry, providing students with a comprehensive understanding of the socio-political and economic factors shaping modern sports. Students will engage in critical discussions on the influence of globalization, political changes and policy, technological advancements, and social media on the sport industry. Through case studies, research articles, and guest lectures from industry experts, students will analyze real-time scenarios and develop strategies to address and navigate these complex challenges.
This course will examine the theories and practices of sport marketing, advertising, and public relations in today’s complex and competitive environment of sport business. This course will focus on the development of persuasive messaging and critical thinking in the development of emerging communication strategies used in the sport industry.
This course provides a foundation for relevant risk management practices and contemporary legal considerations for sport management professionals. Emphasis is placed on creating a framework for developing risk management strategies, policies, training systems, and best practices as they relate to mitigating risk in the sport industry.
This course will examine the theories and practices of sport marketing, advertising, and public relations in today’s complex and competitive environment of sport business. This course will focus on the development of persuasive messaging and critical thinking in the development of emerging communication strategies used in the sport industry.
This course offers an in-depth exploration of financial and economic principles in the sport industry. Students will learn financial management skills specific to the sport industry, including budgeting, financial forecasting, revenue streams, and economic impact analysis. The course emphasizes practical financial skills and economic analysis to support strategic decision-making in sport management.
This course provides a foundation for relevant risk management practices and contemporary legal considerations for sport management professionals. Emphasis is placed on creating a framework for developing risk management strategies, policies, training systems, and best practices as they relate to mitigating risk in the sport industry.
This course focuses on strategic leadership and management within the sport industry. Students will apply their knowledge and skills to develop and implement strategic initiatives. Key topics include organizational behavior, strategic planning, leadership theories, and change management. The course culminates in a comprehensive project where students analyze a real-world sport organization, identify strategic challenges, and propose actionable solutions.
The capstone course offers a professional development experience that enhances the Sport Management program's coursework. Students will apply their acquired knowledge and skills to a comprehensive project addressing a real-world challenge in the sport industry. They have the option to 1) Submit and present original work at a professional conference related to Sport, 2) Publish a selected paper in an industry journal or trade publication, and 3) Attend a professional development and networking workshop. This allows students to showcase their expertise and make meaningful contributions to the field.
