Gardner-Webb University · Courses

MKT

9 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKT 300Principles of Marketing

A comprehensive analysis of the marketing system and the marketing process.

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

MKT 302Consumer Behavior

Concepts, methods, and models used in understanding, explaining, and predicting consumer motivation and behavior. This

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

MKT 304Advertising and Promotion

Detailed and systematic review of marketing communications and use of mass media to include promotional activities, po

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

MKT 310Sport Marketing and Promotion

A study of basic marketing science as it applies to all realms of the sport industry. Special emphasis is placed on th

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

MKT 404Sales Management

Direct and personal selling, salesmanship, and sales force management. The study includes sales persuasion skills, the

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

MKT 410Marketing Research

Methods for collecting and analyzing data to solve marketing problems. Topics include research design, primary and sec

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

MKT 420Marketing Management

Capstone course in marketing that addresses marketing research, forecasting, and strategic decision-making.

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

MKT 466International Marketing

Explores the cultural, marketing, management, and environmental factors of the multinational organization. Case analys

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

MKT 475Topics in Marketing

110 South Main Street P.O. Box 997 Boiling Springs, NC 28017 (704) 406-4000 I Am ...

Subject: MKT
Type: course
Edition: 2025-2026
Source: gardner-webb.smartcatalogiq.com

Source: Gardner-Webb University's catalog, linked per course · table learning_unit · CourseShelf publish 61