MRKT 300Principles of Marketing
A comprehensive analysis of the marketing system and the marketing process.
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
Gardner-Webb University · Courses
MRKT
21 courses with the subject MRKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MRKT 302Consumer Behavior
Concepts, methods, and models used in understanding, explaining, and predicting consumer motivation and be
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 304Advertising and Promotion
Detailed and systematic review of marketing communications and use of mass media to include promotional ac
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 310Sport Marketing and Promotion
110 South Main Street P.O. Box 997 Boiling Springs, NC 28017 (704) 406-4000 I Am ...
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 402Retail Management
Analysis of the marketing activities involved in the sale of products and/or services to the ultimate con
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 404Sales Management
Direct and personal selling, salesmanship, and sales force management. The study includes sales persuasion
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 406Marketing Channel Management
Identification, selection, and management of marketing channels and their modification to improve efficien
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 408Industrial Marketing
Application of market structure, product design, pricing strategy, logistics, promotion, and buying behav
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 410Marketing Research
Methods for collecting and analyzing data to solve marketing problems. Topics include research design, primary a
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 420Marketing Management
Capstone course in marketing that addresses marketing research, forecasting, and strategic decision-making.
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 466International Marketing
Explores the cultural, marketing, management, and environmental factors of the multinational organization.
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 475Topics in Marketing
A specialized study of various marketing topics. Topics will vary from semester to semester. Students may
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 497Internship in Marketing
110 South Main Street P.O. Box 997 Boiling Springs, NC 28017 (704) 406-4000 I Am ...
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 808Foundations for Ethical Reasoning in Marketing
Utilizing foundational material from common disciplines in the study of business, this seminar addresses the impact of the fields
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 810Seminar in Marketing
This course focuses on in-depth analyses of academic research in a sub-discipline or particular path of interest to the stu
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 822Marketing: Theory, Research, and Ethics
This course has the basic purpose of providing students with an overview of research in the marketing domain including its theoretical foundations, methods, and future research directions. Students will be familiarized wi
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 897Marketing Dissertation Design
The student will create a plan for their research that includes a timeline with target dates for completion of the dis
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 901Doctoral Dissertation I in Marketing
Students will prepare a complete plan for their research project with target dates and draft(s) of their dissertation pro
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 902Doctoral Dissertation II in Marketing
Students will complete Chapter 1, Introduction, Chapter 2, Literature Review, and Chapter 3, Methodology to finalize t
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 903Doctoral Dissertation III in Marketing
This course is the last step in for doctoral candidates that are defending their final dissertation. Doctoral candidates will
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
MRKT 904Doctoral Dissertation Extension in Marketing
110 South Main Street P.O. Box 997 Boiling Springs, NC 28017 (704) 406-4000 I Am ...
- Subject
- MRKT
- Type
- course
- Edition
- 2025-2026
- Source
- gardner-webb.smartcatalogiq.com
Source: Gardner-Webb University's catalog, linked per course · table learning_unit · CourseShelf publish 61