10 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 2210Principles of Marketing : Structure and process of marketing; major marketing policies3.0
concerning the product, market, distribution channels, field selling, advertising promotion, and pricing.
MKTG 3320Sales Management : The nature and scope of sales management and the role of the3.0
sales manager as an administrator – recruiting, selection, training, motivation, supervision, compensation, control and evaluation of salespersons, sales planning and analysis, and social responsibilities. 93
BMT 210 or MKTG 2210, and BGN 240 or BUSN 2240. Previously BMT457 or BMT 450.
MKTG 4455Advertising : An introduction to the principles and practices of advertising. The role of3.0
advertising in the marketing mix. Psychology of advertising, planning and creating the advertisement (copy, visualization, layout, printing techniques, and selection of the media).
MKTG 4460Marketing in Urban Areas (A - Designation) : Current marketing problems in urban3.0
areas: assessment of the results of research and action projects; an investigation of the legal, ethical, and social aspects of marketing a focus on the minority consumer and the minority entrepreneur.
MKTG 4470Marketing Management : Application of quantitative and behavioral techniques to the3.0
development of marketing programs. Strategic decision-making and analysis regarding marketing policies concerning product, customers, distribution channels, field selling, advertising and promotion, technical service, and pricing. Prerequisite: BMT 210 or MKTG 2210. Previously BMT 468 or BMT 470.
