46 courses with the subject BA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course is an introduction to the concepts, principles, language, activities and philosophy of business in the world today. Topics include economic systems, business ownership, management, marketing, accounting, finance, and contemporary business trends.
This course explores the entire marketing process. Emphasis is placed on the importance of the 4 P’s — product, place, price, and promotion, and practical applications of the marketing process. Prerequisite: BA101 or BA107.
This course is designed to introduce the student to the law of business from the perspectives of both consumers and businesses. An overview of the American legal system will be followed by discussions and analysis of the law pertaining to contracts, commercial transactions, employment, business organizations and property. Examination of how government regulates business will also be covered.
This course offers students the opportunity to master the advanced functionality of Microsoft Excel, and to apply those skills to genuine business applications such as financial modeling, reporting, and the automation of accounting and financial tasks. Although the basic functions of Excel will be covered, areas of focus include graphs and charts, the use of advanced financial functions and analytical tools, reporting templates, linking of worksheets and workbooks, importing and manipulating data, macros (automation of tasks), auditing tools, and other features especially useful to the business professional.
This course applies students’ interpretation of basic mathematical concepts to common business usage covering such topics as percentages, interest, trade, bank and cash discounts, payroll, time, value of money, and business loans; linear and quadratic equations with applications involving supply, demand, revenue, cost, profit and break-even points.
This course introduces the student to the responsibilities of the entrepreneur and the unique concepts of business ownership. Students will benefit from case studies and practical entrepreneurial experiences, including interaction with successful regional entrepreneurs. Topics include the importance of business planning and the role and nature of entrepreneurship as a mechanism for creating new ventures.
This course will provide students with an overview of the diverse and expanding field of sport and recreation as well as a comprehensive look at the basic 100
This course provides students with a solid communication base so they are able to communicate effectively on both personal and professional levels. Students will build their skills through practical applications, which include writing and editing professional correspondence, composing and delivering oral presentations, and preparing employment documents. Prerequisite: EN101.
This course focuses on the basic managerial functions of planning, organizing, leading, and controlling. Students are introduced to the foundations of management thought and managerial processes that lead to organizational effectiveness. Emphasis is placed on the discussion of current issues of management practice, analyzing case studies, and problem-solving in contemporary organizations. Prerequisite: BA101 or BA107.
Students will study the organizational structures, leadership styles and culture of different sport and recreational organizations and be introduced to how those businesses are promoted and marketed. Prerequisite: BA102 and BA114.
A fundamental introduction to finance theory and practices used by business organizations. Topics include capital budgeting, evaluation of a firm’s financial performance, time value of money, stocks and bonds. Prerequisite: AC105.
Presents an overview of the roles of reporting and broadcasting of sporting events. Topics include trends and philosophies of sport reporting, the work of the sports desk, the history of radio and television sports broadcasting, as well as the business of sports reporting and broadcasting.
The course examines how the social media platforms such as Facebook, Twitter, YouTube, and corporate blogs fit into an organization’s overall marketing strategy. Course will investigate the skills and activities involved in designing and implementing effective social media marketing strategies. Prerequisite: BA102.
A focus on the methods with which organizations access, compile, analyze, interpret and disseminate information. The course examines the way in which organizations use information in the planning, managing, and decision-making processes. The objective is to understand the constantly evolving role of information technology in providing the tools and techniques for effective use of management information. 101
This class will expose students to the legal principles and rules of law affecting the management of sports and leisure service organizations. Students will utilize case studies based on court decisions to give them a real-world perspective of the law and how it applies to sports and leisure organizations. The class will place an emphasis on risk management, safety, insurance and liability issues. Students will learn about current litigation trends and the development of procedures to minimize legal risks. This class will also include an overview of various agencies that govern sports.
An Apprenticeship in Business and Administration will develop your employability skills and give you valuable experience of a variety of routine business-related activities. You will be working in an office environment where your duties could encompass many areas of office work such as post and written communications, telephone communications, customer enquiries, computer systems, paper filing systems, photocopying etc. Your exact duties will depend upon your employer. Most of your training will be directly linked to the career you have chosen, gaining practical experience in the workplace.
This course provides students with insights into an organization’s responsibilities to its stakeholders: employees, customers, shareholders, competitors, and the community at large. Moral principles and codes of ethics will be examined as the basis for the standards of leading and managing a commercial enterprise.
Group Dynamics is a course designed to introduce students to the experiential group dynamics process. An experiential group’s primary focus is on developing a student’s understanding of group- level processes and of his or her own behavior in groups. The method is essentially inductive, moving from specific group experience to general ideas about group processes. By drawing on their own resources, students attempt to come to terms with the task of becoming a group and increasing their understanding of group processes.
How to start your own business: from concept to reality. A study of the challenges and responsibilities of an entrepreneur. Operational strategies concerning business, financial, and marketing plans, along with advertising, human resource, legal, and ethical issues.
This hands-on introductory course provides students with knowledge of the role of business analytics in modern business decision making and the skills necessary to utilize data and analytics to analyze business problems. The course begins with an overview of business analytics concepts, terminology, and tools. Students will understand the history of business analytics, how business analytics is used across a variety of industries, and the future of analytics in 102
Introduction to personal financial evaluation, management, and planning. The course provides the student with an understanding of consumer credit, life insurance, health insurance, property and casualty insurance, wills, trusts, Social Security, stocks, bonds, real estate, mutual funds, retirement planning, and other topics.
This course addresses the particular challenges of managing veterinary practices in today’s competitive climate. Marketing, human resources, compensation and benefits, finance, legal issues, managing 3rd party insurance, sales strategies and staff management will be addressed. The particular needs of various types of veterinary practices (general small animal, emergency critical care, specialty, large animal, equine, etc.) will also be presented as a basis for class discussion.
This course links traditional topics in financial management to the unique needs of a small business from start-up to maturity. Starting with the development of a sound business plan, the small business needs include raising capital, managing that capital, evaluating opportunities from a financial perspective, and planning for growth. Topics include: working capital management, time value of money, financial statement analysis, budgeting and managing cash flow.
The supervisor’s relationship to the total management environment is analyzed. The supervisor’s management efforts are discussed, as well as the relationship between supervisor and individual employee. This contemporary course is helpful to any student interested in the principles and practices of effective supervision.
This course will examine the ever-changing environment of ticket sales and strategies in the sport industry and discuss the reliance on ticket sales as a key revenue source in athletics. The material is designed to expose students to the standards, principles and practices that can be applied to the ticketing industry.
This course provides an overview of the current issues, policies, and practices central to human resource management such as staffing, training and development, performance management, and EEO regulations. The emphasis of the course is on every manager’s responsibility in managing human resource issues. The elements of the HRM process will be covered through the use of case studies, exercises, and articles. Prerequisite: BA101 or BA107. 103
This course explores attitudes and behaviors of individuals and groups in organizations, covering the practical side of human relations – predicting, understanding and influencing the outcomes of interactions. Topics include goal setting, motivation, leadership and decision making, as well as contemporary and emerging topics such as ethics, power, mentoring and workforce cultural diversity.
Selling is a component of the marketing mix. This course examines effective selling techniques, consumer behavior, planning and sales strategies, and sales management. Prerequisite: BA102.
In this course students will acquire a comprehensive understanding of how an organization can use its customer data to maximize the value of customer relationships. Businesses now have a wide array of tools to convert raw customer transactional data into usable marketing intelligence. Companies can identify, profile, analyze, and interact with both current and prospective customers on a personal basis. Topics covered include upselling and cross-selling, customer lifetime value, customer segmentation, predictive modeling, RFM analysis, customer loyalty and reward programs, and churn management.
This course will develop intermediate to advanced Excel skills using an applied focus on different types of decisions one may analyze using spreadsheet capabilities. The student will develop knowledge of how to evaluate a business process. Additionally, the art of modeling and the process of structuring and analyzing problems to develop a rational course of action will be discussed. The course includes the use of pivot tables to slice and dice data, and graphs and charts to communicate complex analytics visually. In addition, the course integrates advanced topics in business statistics such as linear and multiple regression and forecasting, linear programming, and simulation.
This course presents the legal environment of the employer-employee relationship. It provides an overview of the main areas of employment law, including anti-discrimination, labor relations, workplace safety and health, and compensation and benefits. Course content will consider legislation that governs employment activities. Primary focus will be on compliance with government regulations (administrative law) that detail rights and obligations within the employer-employee relationship.
This course will develop an awareness of the knowledge, abilities, and skills that professionals need to perform effectively in leadership situations. Areas of inquiry include examination of individual temperament, leadership theories and styles, leader-collaborator relationships, group and organizational dynamics, problem and decision analysis, and conflict resolution. 104
An examination of the important concepts and techniques of operations management in various organizations, such as banks, factories, retail stores, hospitals, offices, etc. This course covers typical aspects of managing operations such as capacity planning, scheduling, inventory control, and quality control. Management tools such as linear programming, forecasting, CPM/PERT, and queuing theory will be explored in detail.
Guidelines of marketing and theories of brand strategy will be discussed, researched and implemented with a general concentration and then specifics, regarding certain products and services. Brand related decisions in the implementation process of brand strategies will be measured for marketing success/ failure outcomes.
This course will explore the necessary components of fundraising in sport and athletics at all levels. Fundraising has become a crucial component at all levels of sport. The course will blend the necessary components of fundraising theory and development of fundraising programs and events. Students will learn the importance of fundraising for volunteer sports, non-profit sport organizations, amateur sport organizations, high school and collegiate level sport organizations. Topics which will be discussed include: fundraising program planning, board of directors, managing volunteers, fundraising control and evaluation.
This class discusses the financial concepts and theories and their application in the professional, intercollegiate, and commercial sport industries. Specific topics include: revenues and expenses of professional, intercollegiate, and private sport industries; budgeting; the economic impact of the sports industry; and fundraising.
This class will provide the students with an introduction to the management of a sport, fitness, recreation, or public assembly facility. The course will focus on planning, designing, equipping, staffing, scheduling, financing and managing a sports and recreation facility. Students will examine functions of event management as they relate to maintenance, security, operations, and evaluation. This course will develop the students’ problem solving and organizational skills by utilizing class discussion, guest speakers, and facility site visits.
This course addresses the sources of and the resolutions for a variety of conflicts that arise within organizations. Discussions and assignments will address the organizational leader’s roles, and responsibilities and relationships that are critical to successful conflict resolution. A case study approach is used to examine real- world conflict situations and methods for dealing with them. 105
A survey of current concepts, models, and practices of strategic planning and resource allocation in a business organization. Discussions, exercises, and projects will provide practical experience with the development of organizational mission, vision and values statements, external and internal environmental analyses, long range goals and objectives, and implementation plans. (Students must hold senior status [90 Credits] as department majors.)
Capstone course in management dealing with management policies and strategies with emphasis on managerial decision making and the solution of problems that cross major functional areas in business. Course enrollment is limited to seniors.
Companies increasingly think about their responsibility to have positive impact on society and the environment. In fact, some have argued that this is a sure path to business performance. Managing corporate responsibly is filled with pitfalls, contradictions, and dilemmas. This course will examine both the opportunities and dangers for leaders at companies large and small.
This course provides knowledge of how to develop, implement and use simulation methods for business decision making. Students will build simulation models to answer practical questions that are motivated by operational business decisions such as determining optimal inventory policies, and deciding staffing levels for an organization. The course will utilize Microsoft Excel as well as Excel add-ins as modeling tools.
This course focuses on the various functions associated with managing a project. Topics covered in the course include: the project manager role, relating the statement of work (SOW), scheduling processes, estimating methodologies and budgeting, quality, risk management, communications, procurement, team structures/practices, and understanding the importance of establishing variance and change thresholds for scope and control. Students will gain knowledge in starting, controlling, managing, and completing diverse projects in addition to solving problems associated with these projects. Project Management Certification requires (1) an educational component and, (2) passing scores on the PMC exam. This course satisfies the educational component for certification. The PMC exam is for students seeking certification and is not a requirement of this course.
This course provides knowledge of the data sources, tools, and techniques used in the exploration and analysis of big data such as: text and stream mining, social media and big data, Hadoop, NoSQL, fundamentals of big data programming, cloud-based solutions, and visualization of big data using Tableau and GIS 106
This introductory course to data mining will explore various statistical approaches used for data mining analyses. The preparation of data suitable for analysis from an enterprise data warehouses using SQL and the documentation of results is also covered. Building predictive analytics (e.g., SEMMA, KDD); exposure to logistic regression, machine learning and decision tree methods; Understanding lift factors, ROC curves; hands-on use of mining software; business case studies. A simple data mining analysis project using SPSS will be used to reinforce the concepts.
This culminating course prepares students for the real challenges of working in business management. An internship experience will provide an opportunity to combine actual field experience with classroom knowledge in an area of special interest. The course also provides the opportunity to re-examine learning objectives at the program level.
Source: Manor College's catalog, linked per course · table learning_unit · CourseShelf publish 59
