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Program checklist · B.S.

Marketing, B.S.

Neumann University · Aston, PA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
B.S.
Credential class
ceterms:BachelorDegree
CIP
52.1401
Catalog edition
2026
Checklist type
degree-program
Identifiers
IPEDS UNITID
214272
CourseShelf checklist
CK_214272_31955b50
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 59

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Course Requirements

0 items

    NU Core Requirements for Marketing Majors: 41 Credits

    5 items
    1. ECON 200
      Essentials of Economics
      As published: “Essentials of Economics 3 Credits”
      3
    2. MATH 103
      College Algebra
      As published: “College Algebra or MATH 110 Precalculus”
      3
    3. CIS 102
      Introduction to Computer Science
      As published: “Introduction to Computer Science 3 Credits”
      3
    4. PHIL 202
      Business Ethics
      As published: “Business Ethics 3 Credits”
      3
    5. Other NU Core Courses 29 Credits
      Not resolved to a course

    General Business Requirements: 33 Credits

    13 items
    1. ECON 101
      Introduction to Personal Finance
      As published: “Introduction to Personal Finance 3 Credits”
      3
    2. ACT 103
      Financial Accounting
      As published: “Financial Accounting 3 Credits”
      3
    3. MGT 100
      Principles of Management
      As published: “Principles of Management 3 Credits”
      3
    4. MKT 100
      Principles of Marketing
      As published: “Principles of Marketing 3 Credits”
      3
    5. BUS 201
      Business Statistics I
      As published: “Business Statistics I 3 Credits”
      3
    6. CIS 220
      Management Information Systems
      As published: “Management Information Systems 3 Credits”
      3
    7. CIS 228
      Intro to Artificial Intelligence
      As published: “Intro to Artificial Intelligence 3 Credits”
      3
    8. BUS 230
      Career Readiness - Envision
      As published: “Career Readiness - Envision 1 Credit”
      1
    9. BUS 250
      Business Communications
      As published: “Business Communications 3 Credits”
      3
    10. BUS 309
      Legal Aspects of Business
      As published: “Legal Aspects of Business 3 Credits”
      3
    11. BUS 330
      Career Readiness - Experience
      As published: “Career Readiness - Experience 1 Credit”
      1
    12. BUS 430
      Career Readiness - Transition
      As published: “Career Readiness - Transition 1 Credit”
      1
    13. BUS 494
      Internship 3 Credits
      Not resolved to a course

    Major Requirements: 33 Credits

    11 items
    1. MKT 100
      Principles of Marketing
      As published: “Principles of Marketing 3 Credits *”
      3
    2. MKT 301
      Consumer Behavior
      As published: “Consumer Behavior 3 Credits”
      3
    3. MKT 310
      Marketing Research and Analytics
      As published: “Marketing Research and Analytics 3 Credits”
      3
    4. MKT 315
      Advertising and Promotion
      As published: “Advertising and Promotion 3 Credits”
      3
    5. MKT 325
      Digital Marketing & Social Media Strategy
      As published: “Digital Marketing & Social Media Strategy 3 Credits”
      3
    6. MKT 330
      Brand Management Strategy
      As published: “Brand Management Strategy 3 Credits”
      3
    7. BUS 344
      Personal Branding
      As published: “Personal Branding 3 Credits”
      3
    8. MKT 390
      Integrated Marketing Communications
      As published: “Integrated Marketing Communications 3 Credits”
      3
    9. MKT 420
      Marketing Ethics & Corporate Responsibility
      As published: “Marketing Ethics & Corporate Responsibility 3 Credits”
      3
    10. MKT 460
      Senior Seminar Capstone
      As published: “Senior Seminar Capstone 3 Credits”
      3
    11. *NOTE: Course also counts towards the NU General Business Requirements.
      Not resolved to a course

    Minor Requirements or General Electives: 18 Credits

    0 items

      Suggested Four-Year Curriculum

      0 items
        Source. Neumann University, catalog 2026 — https://catalog.neumann.edu/preview_program.php?catoid=33&poid=2784. Captured page pages/0092.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.