17 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 100Principles of Marketing3
This course is designed to familiarize students with the basic marketing concepts and the skills needed to define problems, identify opportunities, interpret their implications, and make decisions in a variety of marketing management situations. Topics include: marketing decision-making; consumer behavior; marketing strategies; and the development of comprehensive marketing plans. Case studies are also introduced.
Credit Varies Neumann University periodically offers Special Topics courses in Marketing [MKT] that reflect specific topics of study which are not part of the standard University curriculum. Special Topics courses in Marketing that are numbered at the 126/226 level are generally open to all students. Courses at the 326 level are specifically designed for students at either the junior or senior level, while courses at the 426 level are only open to students with senior standing. For any given semester, course title(s) and content area(s), as well as any specified prerequisites in addition to those listed below, are published during the preceding semester.
MKT 100 Permission of the instructor may also be required before a student can register for any Special Topics course.
MKT 226Special Topics in Marketing
Credit Varies Neumann University periodically offers Special Topics courses in Marketing [MKT] that reflect specific topics of study which are not part of the standard University curriculum. Special Topics courses in Marketing that are numbered at the 126/226 level are generally open to all students. Courses at the 326 level are specifically designed for students at either the junior or senior level, while courses at the 426 level are only open to students with senior standing. For any given semester, course title(s) and content area(s), as well as any specified prerequisites in addition to those listed below, are published during the preceding semester.
This course acquaints students with the findings and theoretical basis of the consumer behavior discipline as well as develops skills, concepts, and findings in the design and analysis of marketing programs. Topics include: the effects of demographic, social, and psychological variables on buying behavior; levels of buyer involvement; and ego-identification which are seen as determinants in the decision process.
This comprehensive introduction to retail marketing examines the major areas of retail practice and strategies for large and small retailers. Topics include: the classification of retailers; franchising; planning and organizing the retail firm; managing human resources; merchandise management; sales and service; and control.
This course provides students with the tools and techniques needed to make data-driven marketing decisions. Students learn both qualitative and quantitative research methods, including survey design, sampling, data collection, statistical analysis, and interpretation. They explore how to transform raw data into actionable insights through tools like Excel, Google Analytics, and data visualization platforms. Students also learn how to critically assess the reliability, validity, and ethical considerations of data usage.
This comprehensive analysis of the role of promotion in the marketing plan introduces students to the major components of promotion, i.e., advertising, publicity, personal selling, and sales promotion. Students also examine how these components are combined to develop overall promotional strategies; how promotion fits into the overall marketing plan; and how the success of promotion in the marketing mix is evaluated. This course also examines the promotion environment, including the legal, social, and ethical issues which marketing professionals encounter.
In this analysis of the selling function and the role and responsibilities of the sales force manager, students analyze the sales force organization as well as the processes of forecasting, staffing, directing, controlling, and evaluating manpower performance. The allocation of sales effort and compensation practices are also reviewed.
The objective of this course is to develop an understanding of marketing, selecting, and entering global markets. Students examine strategies of building and protecting market shares in light of significant economic, cultural, political, and legal differences in the global marketplace.
This course provides a structured examination of how organizations plan, execute, and evaluate digital marketing efforts. Students explore how consumers interact with digital channels, how organizations align culture and structure to support digital initiatives, and how meaningful digital experiences and content are created. The course emphasizes the strategic use of social media, search, mobile platforms, and customer relationship management to build and sustain value, while also introducing the role of analytics and performance measurement in guiding marketing decisions. The course concludes with a focus on strategic integration and long-term planning, preparing students to understand how digital marketing supports organizational goals and competitive positioning.
Credit Varies Neumann University periodically offers Special Topics courses in Marketing [MKT] that reflect specific topics of study which are not part of the standard University curriculum. Special Topics courses in Marketing that are numbered at the 126/226 level are generally open to all students. Courses at the 326 level are specifically designed for students at either the junior or senior level, while courses at the 426 level are only open to students with senior standing. For any given semester, course title(s) and content area(s), as well as any specified prerequisites in addition to those listed below, are published during the preceding semester.
This course examines how a company’s brand is paramount to its success. We will focus on how brands are created, nurtured, and sustained over time. Students learn about brand identity, equity, and positioning. Students will explore both the art and science behind strategic brand management. They will analyze the relationships between consumers and brands, studying why loyalty develops, and how brand meaning evolves. Students also will explore the risks of rebranding, how to expand brand reach, and how brands handle crisis management, gaining insight into how organizations maintain credibility and trust in a fast-changing world.
Integrated Marketing Communications (IMC) explores how organizations coordinate advertising, public relations, sales promotion, and digital content into a unified, cohesive campaign. Students examine communication channels, audience segmentation, creative messaging, and media planning. Through case studies and campaign simulations, they learn how to synchronize messaging across platforms to create consistent, impactful brand experiences.
In this course, students explore the moral dimensions of marketing and its broader impact on society. Topics include consumer privacy, truth in advertising, sustainability, diversity and representation, and the ethical challenges of emerging technologies such as AI-driven targeting, viral social media campaigns, and how trying to manipulate an audience leads to failures. Students analyze case studies where marketing decisions have led to ethical dilemmas and public backlash, developing frameworks for responsible leadership in their future careers.
Credit Varies Neumann University periodically offers Special Topics courses in Marketing [MKT] that reflect specific topics of study which are not part of the standard University curriculum. Special Topics courses in Marketing that are numbered at the 126/226 level are generally open to all students. Courses at the 326 level are specifically designed for students at either the junior or senior level, while courses at the 426 level are only open to students with senior standing. For any given semester, course title(s) and content area(s), as well as any specified prerequisites in addition to those listed below, are published during the preceding semester.
The Marketing Senior Seminar Capstone serves as the culmination of the marketing curriculum, requiring students to integrate concepts from all prior coursework. Working individually or in small teams, students develop a comprehensive marketing strategy for an on-campus organization. The final plan includes analysis of the organization, its brand image across campus with the student body, segmentation and targeting, creative strategy, budgeting, and metrics for evaluation.
Credit Varies Qualified students who seek individualized advanced study in some area of marketing that is not covered in scheduled courses may apply for an Independent Study Project (ISP). Students assume responsibility for special readings and research under the supervision of a designated faculty member. Regular meetings with faculty and completion of all assignments are required.
