11 courses with the subject SM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SM 101Introduction to Sport Management3
This introductory course acquaints students with the history of sport and entertainment which has led to the need for trained sport and entertainment management professionals. The course also provides students with an overview of the settings and opportunities within the vast and diverse industry. Course content includes management responsibilities, effective leadership, strategic planning, organizational skills, and various governance bodies in the sport and entertainment industry. Writing Intensive Course
In this course, management issues are addressed that apply to both sport and recreation facilities. Topics of study include planning, design and construction, operations, as well as risk management and maintenance of such facilities. The close relationship between facilities and event management are also examined through a study of such content areas as scheduling, marketing, human resource management, and legal issues.
This course provides an overview of sales and promotion management in the context of the sport industry. It will examine both the academic understanding of sales management as well as real world techniques, strategies, and issues that play out in organizations, arenas, and facilities around the world. Areas addressed are ticketing and promotion management, the impact of social and digital media, sponsorships, corporate partnerships, and ethics as a pathway into a career in sport management.
The global sports landscape is constantly evolving. This course will explore innovations and issues taking precedent in the sport industry at the time the course is offered, while also looking ahead at potential issues on the horizon.
This course examines governance and policy development in sport management. Topics include managerial activities related to sport governance, strategic management, ethics in sport, and governance and policy development in specific sport contacts. Legal issues related to the sport industry are also discussed.
Neumann University periodically offers Special Topics courses in Sport and Management [SM] that reflect specific topics of study which are not part of the standard University curriculum. Special Topics courses in Sport Management that are numbered at the 126/226 level are generally open to all students. Courses at the 326 level are specifically designed for students at either the junior or senior level, while courses at the 426 level are only open to students with senior standing. For any given semester, course title(s) and content area(s), as well as any specified prerequisites, are published during the preceding semester.
This course examines finance and economic issues as they relate to the sport industry. Students are introduced to financial statement analysis, the time/value of money, investments, athletic contracts, fundraising, and the development of sport organization budgets and forecasts.
SM 390Digital Media and Content Creation for Sport3
Digital and social media have evolved to touch almost every business line in the business of sports. The platforms, strategies, and tactics behind the efforts in digital media span across marketing, public relations, communications and sales. The required understanding of the core aspects of digital media allows synthetization of audience and goal identification, tying it to strategy and tactics with measurable goals and outcomes. Weekly discussions and reflections will introduce case studies, podcasts, and articles. The culmination of the learned elements will be shown through class-based projects centered on running social media for an event, team, organization, or brand and developing a uniquely creative campaign.
This course explores the marketing process relative to sport management in collegiate, recreational, commercial, and professional environments. Included in this study are market research techniques, pricing, promotional developments and strategies, identifying target markets, and advertising. Writing Intensive Course
This upper-level seminar is designed to investigate the total environment of sport and entertainment management as viewed by top managers in the field. Concepts developed in other Business and Sport and Entertainment Management courses are implemented in strategic planning and problem solving through the utilization of realistic scenarios. When appropriate, actual issues currently being addressed at an organization or institution are analyzed.
Qualified students who seek individualized advanced study in some area of sport and entertainment management that is not covered in scheduled courses may apply for an Independent Study Project (ISP). Students assume responsibility for special readings and research under the supervision of a designated faculty member. Regular meetings with faculty and completion of all assignments are required.
