38 courses with the subject GPP, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
GPP 7000IINTRODUCTION TO DIGITAL PUBLISHING AND CONTENT DEVELOPMENT
This course will introduce students to the quickly evolving world of digital content publishing. It will begin by tracing a brief history of digital products, from CD-ROMs to some of today's most exciting options for publishing a diverse and dynamic content mix. Students will examine the evolving definition of "digital content" and look in depth at the increasingly important interrelationship between editorial and marketing content. Topics covered will include eBooks; social media platforms for content publishing; hybrid platforms for "multimedia storytelling"; business models for publishing digital content, and more. Present day case studies will help illustrate key concepts and challenges and enable students to develop ideas for creating digital content of their own.
This course will explore the various forms of editing, while paying particular attention to what editing professionals do, how, and why they do what they do matters, as well as where their skills can be applied in the editing profession. Students will learn and enhance editing skills such as proofreading, copyediting, fact- checking, indexing, and the use of style guides and other resources. Students will also learn about the day-to- day responsibilities and the challenges of working both “in-house” and as a freelancer.
GPP 7020MARKETING BOOKS & MAGAZINES: TRADITIONAL & CONTEMPORARY APPROACHES
Marketing is not what it used to be – today there are numerous platforms, both traditional and new that marketers must utilize to best position their product, whether a physical book, an eBook, a magazine, or an eZine. This class will examine both traditional approaches to marketing both the book and the magazine, such as developing an audience, and combine those methods with more contemporary approaches such as social media, viral marketing, search engine optimization, mobile marketing, and other innovative ways using the internet to communicate effectively with customers. 645
Students working on the Rosemont Literary Magazine, Rathalla Review, are eligible to register for three credits of independent study once during their course of study. Students will work together to create the editorial and managerial processes involved in publishing a literary journal both online and in print. Students will work with the directors of the MFA and Publishing programs and will solicit, evaluate, and select submissions for publication, communicate with contributors about editorial decisions, determine the layout and design of the journal, and make decisions about distribution. Students will also be responsible for assisting in fundraising and will work within the constraints of a budget.
In this course, students will learn to edit novel-length fiction on a developmental level providing detailed comments and recommendations on flow, structure, character development, plot, voice, themes, setting, and genre-specific issues, as well as copyediting to address sentence structure, typographical errors, etc. Students will work on novel-length student manuscripts to give them the opportunity to develop the necessary skills to foster a productive editor/author relationship.
Intensive Summer Residency for Publishing students where on special topic of particular relevancy to the publishing industry will be explored in depth over the course of eight days.
Intensive Summer Residency for Publishing students where one special topic of particular relevancy to the publishing industry will be explored in depth over the course of eight days.
Intensive Summer Residency for Publishing students where one special topic of particular relevancy to the publishing industry will be explored in depth over the course of eight days.
This survey course provides a comprehensive oveview of the publishing industry, including book, magazine, newspaper, and online publishing. The goal is to help the student understand both the larger picture of how each segment of the industry operates from a business and financial perspective, as well as the step-by-step details of how publishing operates. Students will learn about the roles played by all participants including, writers, agents, editors, and publishers.
In children’s books, the images and text must work together seamlessly to tell the whole story. In this class, students will develop a historical and artistic understanding of the illustrated book – how images enhance the story in terms of pacing, page-turning, anticipation, etc. Students will also learn more technical skills such as what it takes to succeed in the children’s picture book market, how to develop a character model sheet, and how to prepare a book worthy dummy.
Picture books are often a child’s first introduction to reading and books. Despite the increase in ebook sales, because it is primarily a visual, auditory, and tactile experience, children’s picture books are still mostly sold as print books and are mostly sold via bookstores. Through this class, students will look through two specific 646
This fast-paced and immersive course introduces students to the responsibilities and key competencies of acquisitions or “commissioning” editors – management-level publishing professionals who “sign” (i.e. identify and contract) new books and other intellectual properties for their firm to publish and who oversee teams of colleagues in order to see book projects through from initial contract to publication. Acquisitions editors serve a hybrid role that combines editing and writing with functions generally associated with marketing and sales. AEs must be skilled researchers; capable analysts; confident negotiators; agile relationship managers; results-oriented team-leaders, and more. Working collaboratively with the instructor and classmates, each student will develop her/his own “list” for out class publishing company. Through short weekly assignments and presentations students will learn how to identify publishing opportunities; perform market research and market sizing; complete competitive analyses; write marketing and sales support materials; and create complete, polished acquisitions proposals that meet industry standards and present solid business cases for the acquisition of new titles. Limit 10 students.
GPP 7206 Developmental Editing or consent from the Program Director.
GPP 7206DEVELOPMENTAL EDITING
This course explores the delicate, artful, and yet surprisingly technical art of editing. Skilled editors help their authors shape and organize their work, offering constructive suggestions for improvements. Unlike copyediting that focuses on line edits such as grammatical, spelling, etc, , developmental editing involves looking at and analyzing structure, language, meaning/message, and gaps in content. Students will learn how the developmental editor works closely with the author to achieve the goal – completion of the book without diminishing or altering the authors voice.
The Literary Agent plays a crucial role in the book publishing industry as the liaison between the author and the publishing house. A successful literary agent must have the ability to seek out and recognize good quality and marketable book content, and a judicious editorial eye to help authors craft successful proposals and manuscripts. The agent must also build and maintain a strong network with editors in various publishing categories, and serve as an advocate and sales agent on behalf of their author clients. Agents conduct sales, negotiate contracts, and then mentor the fulfillment of contractual negotiations, including handling financial issues and subsidiary rights. In this changing era of book publishing, authors rely heavily on literary agents to shepherd them through the publishing process.
This course will introduce students to the role of marketing within the children’s book publishing house. Students will learn the principles of successful marketing strategies – both print and online – as well as the fundamentals of product development, branding, and advertising across multiple channels in trade and school & library markets. Students will study the latest trends in children’s publishing along with successful marketing campaigns.
As young adult fiction tackles more and more edgy and difficult topics and readers become more and more sophisticated, there is a greater need to ensure that appropriate topics are available to the middle grade reader (ages 8-12). In this class, students will explore the range of middle grade fiction, compare it to lower young adult, and discuss the decisions that are necessary to determine in which category titles belong. Students will also look at writing styles, authors, themes, topics, content, etc. to better understand this segment of the children’s industry.
A consideration of the strategies and game plans at work in the mass magazine marketplace today. Drawing on examples from print, electronic, cyberspace, and traditional media, the course will detail the issues, theories, techniques, and financial realities that determine the success or failure of magazines.
In this class, students will examine the various types and responsibilities of each of the editorial positions within the magazine industry: contributing, copy, associate, managing, and editor-in-chief. Students will also closely examine how each of these editors work on a daily basis to ensure that each article and story written, printed, and/or uploaded directly speaks to the magazine’s editorial vision. In addition to understanding the role of each of these types of editors, students will look at the role of the editor in ensuring the overall success of the magazine.
Writers, editors, agents, and publishing professionals face legal issues such as copyrights, contracts, commercial, privacy and libel law as well as First Amendment questions involving freedom of speech/press and censorship. This course is designed not only to inform the students of the basic legal concepts involved but also to become competent to critically examine these matters as they arise and competently resolve them.
The terms Developmental Editor or Acquisitions Editor, lead to a common misconception that there are only two editorial behaviors: fixing manuscripts and saying “yes” or “no” to a manuscript. In reality, the editorial process is complex. Editors manage the expectations (and frustrations) of individuals both up and down the production chain, from authors and agents to senior editors and imprint directors. Editorial work means managing resources, managing people, staying informed, researching, communicating clearly and persuasively, using data to make informed decisions, and performing other tasks to help projects succeed. Through readings, discussions, and projects, students will learn terms and skills that will allow them to better perform a range of editorial duties in book publishing. 648
GPP 7235CONTEMPORARY ISSUES IN CHILDREN'S PUBLISHING
In this course, students will survey the broad field of publishing for children and young adults, including both trade and academic publishers. We will investigate issues affecting publishing children's books including reading levels, censorship, race and cultural diversity, marketing, and how publishers are (or are not) dealing with digital pressures. Students should be prepared to read a large number of books over the course of the semester.
Philadelphia and its surrounding region are home to many public and private research institutions in medicine and other fields, and this reality positions the city as a hub for academic and research journal publishers. The publishing of journals differs from magazine and book publishing in several ways, and this course provides an overview of journal publishing to explain those differences and prepare students to work in this sector of the publishing industry. Various administrative roles key to journal publishing are also explained: editorial, production, marketing, sales, and the positions within these roles. This course also looks at recent sector changes and how those changes suggest the industry’s future.
This course will give students hands-on experience in running a small publishing company. Through the course, students will follow the stages of publishing a book from acquisition, editorial, layout, design, promotion, marketing, and distribution. Students will actually publish a book that will sell on Amazon. Students will establish and manage a small "break even" or better budget.
TOTAL CREDITS 6 PRACTICUM/INTERNSHIP REQUIREMENTS There is no requirement for the program. However, students pursuing the MA in Publishing degree often begin or advance their careers by interning or working while they study, adding to their academics with hands-on experience and practical workplace knowledge. Internships can be taken for credit with approval from the program director as an elective. THESIS OR CAPSTONE PROJECT REQUIREMENTS The thesis is an academic research project related to the publishing industry. Thesis are 50- 60 pages long and includes a 10–20-page process paper, where students reflect on their thesis experience. A capstone project is a physical project designed and implemented by the student that has relevance to the industry. Recent capstone projects include a queer- 515
Subject
GPP
Credits (min)
3
Credits (max)
3
Type
course
Repeatable
can be taken for credit with approval from the program director as an elective.
This course will comprise an overview of the growing importance of digital video in marketing, with a focus on its use on websites and in social media. The basics of video production such as concept development, storyboarding, interviewing techniques, branding, and audience targeting will be covered. In addition, there will be some basic training in editing and post-production on Adobe Premier, as well as a review of key Adobe software commonly used in video production. The course will culminate with the presentations of original marketing videos created by each student.
This course will focus on basic principals of Typography, Color, and Design for the use of print materials. Students will study the history of communication and typography, learn the classifications of typography and usage including the study of selection of proper type for specific purposes. Students will study color, how to use the color wheel, the psychology of color and the proper use of color for print. This course will also focus on developing a student's awareness of design elements using type including the principles of Emphasis, Contrast, Balance, Alignment, Repetition, and Flow. 649
This course is an introduction to the electronic tools necessary to function in the graphic design field. Industry standard software will be taught to create page layouts that incorporate scanning and illustration. Emphasis will be placed on work created as well as the mechanics of software. Students will be capable of understanding the uses as well as the mechanics of Adobe Illustrator, Adobe PhotoShop and Adobe InDesign. Students will be given a test which consists of recreating a layout that will utilize all the functions of each piece of software taught so students will be sure to have a full understanding before moving on to the next software.
Students will improve upon their knowledge of the Adobe Design Suite (Adobe Photoshop, Adobe Illustrator, and Adobe In-Design) by choosing a more in-depth project of their own choice. The project will be approved by the instructor. Students will work through issues pertaining to page layout, photo composting, illustration, and production through the completion of their project. The completed project will be of a quality to use in their portfolio.
GPP 7345 Design Studio I or consent by Program Director.
GPP 7349DESIGN STUDIO III
Students will improve upon their knowledge of the Adobe Design Suite (Adobe Photoshop, Adobe Illustrator, and Adobe In-Design) by choosing a more in-depth project of their own choice. The project will be approved by the instructor. Students will work through issues pertaining to page layout, photo composting, illustration, and production through the completion of their project. The completed project will be of a quality to use in their portfolio.
GPP 7345 Design Studio I or consent by Program Director.
GPP 7350DESIGN STUDIO IV
Students will improve upon their knowledge of the Adobe Design Suite (Adobe Photoshop, Adobe Illustrator, and Adobe In-Design) by choosing a more in-depth project of their own choice. The project will be approved by the instructor. Students will work through issues pertaining to page layout, photo composting, illustration, and production through the completion of their project. The completed project will be of a quality to use in their portfolio.
GPP 7345 Design Studio I or consent by Program Director.
GPP 7355WEB DESIGN STUDIO I
Students will learn and enhance their knowledge of HTML, XML, and JavaScript. The features of Web editing software will also be covered. All skill levels will create a Web page (more advanced students will create “real world” Web projects), paying strict attention to designing error-free, well-executed code. More advanced students will further their skill base by working on DHTML. Program Director.
GPP 7355 Web Design Studio I for subsequent Wen Design Studio Courses or consent by
GPP 7357WEB DESIGN STUDIO II
Students will learn and enhance their knowledge of HTML, XML, CSS, and JavaScript. The features of web editing software will also be covered. All skill levels will create a Web page (more advanced students will create “real world” Web projects), paying strict attention to designing error-free, well-executed code. More advanced students will further their skill base by working on DHTML. 650
This course guides students in the best practices of successful publishing professionals by focusing on two core skills that are crucial: industry research and professional peer-to-peer communication. Over the course of the term students will study examples of open questions in publishing, and they will join conversations (literal and figurative) with publishing professionals in order to better understand, or answer, these questions. Further, as students consider these questions and interact with publishing professionals, they will position themselves to be adequately prepared to begin work in GPP 7500 Publishing Thesis and GPP 7275 Publishing Internship.
The thesis is designed as a culminating experience that allows students to undertake original work to reflect and extend the breadth of their graduate program experience. Eligible students choose a topic, secure a faculty thesis advisor, and submit, for review and approval by the program director, a written plan for the thesis project. Thesis is open only to matriculated students in good academic standing (GPA of 3.0 or higher) who are within 18 credit hours of graduation. The Thesis is broken into three semester long courses. This course is 1 of 3.
