3 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
The study of market analysis, consumer behavior and the four components of the marketing mix-product, price, promotion and distribution. Marketing issues will be examined through case studies and projects utilizing marketing research and analytical techniques. Prerequisite: Sophomore standing. Three hours per week. Four semester hours.
The study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. This class explores the core principles of consumer behavior and understanding consumer markets and how they are linked to and impact marketing strategy and tactical marketing decisions. Prerequisites: MGT-200 and MKT-250. Three contact hour
Issues in Marketing are discussed using a cross-disciplinary approach. Students select, develop, and explore an independent research topic, culminating in a written and oral presentation. Prerequisites: Completion of required courses in the Marketing major. Three hours per week. Four semester hours. Business and Economics Department
Source: Ursinus College's catalog, linked per course · table learning_unit · CourseShelf publish 59
