ARTL

Subject

ARTL

Credits (min)

3

Credits (max)

3

Credit unit

cr

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

This course offers students a history and overview 3 of the theme park industry with an examination of current issues, including crowd control, consumer marketing, access and accessibility issues, safety matters, and customer service. Emphasis will be placed on development and design along with the functional Course Descriptions 175

Subject

ARTL

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

This course focuses on the skills, procedures, and systems necessary to plan, develop, operate, and maintain an arts, entertainment, or live event facility. Students will explore the management and leadership issues that arise in the daily operations of a facility as well as the unique distinctions between leasing/ renting a facility and owning/operating a venue. This course introduces students to the human, physical, and financial demands of facility management/ leadership and their role in maintaining the venue(s) for maximum safety, accessibility, comfort, and profitability.

Subject

ARTL

Credits (min)

3

Credits (max)

3

Credit unit

cr

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

Prerequisite

ARTL 101. Offered every fall semester.

Arts/Entertainment 3 G An in-depth exploration and analysis of security and safety aspects for the production and presentation of live events in the arts and entertainment industries. Throughout the course, students will discuss, analyze, research, and assess best practice models and policies for security and safety in a variety of live event environments. Students will engage in research individually and as a group on the process of establishing and setting up security and safety protocols including risk assessment, management, and mitigation; physical and observational security, safety, and security scenario trainings; crowd control and traffic flows; developing safety manuals; developing emergency event guidelines/procedure/training; safety protection for employees; weather preparedness for outdoor events and environmental situations; food/beverage/waste management policies; and more. Prerequisites: ARTL 101 and ARTL 203. Offered every other spring semester.

Subject

ARTL

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

This course includes the study of psychological and sociological aspects of fundraising with an emphasis on the practical application of and techniques used for successful fundraising. Areas of study will include development/setting of funding targets, practical research and data management, creation and implementation of a fundraising plan, including different styles of funding campaigns, donation management, and earned income generation including individual, corporate, foundation, and government funding. The class will also focus on basic tax and legal issues related to fundraising, including NFP incorporation, IRS tax status, reporting requirements, and legal/ethical matters related to donations, grants, sponsorships, and capital campaigns. Prerequisites: ARTL 101 or SMGT 172, and junior standing. Offered every spring semester. 176 Course Descriptions

Subject

ARTL

Credits (min)

3

Credits (max)

3

Credit unit

cr

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

This course offers an overview of the types of agreements and contracts prevalent in the arts and entertainment industry and their implementation and management. Special attention will be focused on basic contract theory and practical implementation, copyright, unions, royalty agreements, trademark law, licensing agreements, negotiations and the process, understanding collective bargaining agreements, and current issues surrounding online entertainment.

Subject

ARTL

Credits (min)

3

Credits (max)

3

Credit unit

cr

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

Prerequisite

ARTL 101. Offered every fall semester.

and Live Events 3 Students will apply fundamental marketing and promotion concepts to the arts/entertainment, sports, and live event industry from a real-world perspective. Utilizing these theories and best practices, students will identify the consumer/production markets and develop appropriate marketing and promotion plans. Additionally, students will use research to justify and present market segmentation, target selection, product positioning and buyer behavior patterns for multiple real-world assignments. The class will explore new and enhanced platforms for marketing, including social media, mobile marketing, and technology-based marketing. Prerequisite: MKTG 235. Offered every fall semester, as needed.

Subject

ARTL

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

Management 3 This class will focus on the principles and foundations of event planning and management. During the semester, the class will explore event concept development and planning, site selection, budgeting and fiscal management, marketing and promotion, sponsorship, ticketing, and more. Additionally, current trends and successful business practices in event management will be covered throughout the semester. Students will work in conjunction with the Theatre and Dance programs to produce/present a performing arts event at the end of the semester and present a final portfolio with all of the documents and materials related to the event, including event plans, timelines, work breakdowns, marketing/ promotion, and event reports. Prerequisite: ARTL 101. Offered on an as-needed basis.

Subject

ARTL

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

An in-depth exploration and analysis of the business aspects of producing promoting, and touring Broadway, commercial theatre, not-for-profit regional theatre, performing arts centers/presenting, as well as new and emerging theatre companies; and diverse touring artists. Through discussion, research, analysis, and assessment of models for producing, promoting, and touring in a variety of entertainment environments, students will engage individually and in groups with the process of producing and promoting, including product acquisition and selection, curatorial process, raising capital and investment techniques, securing and scheduling venues, artistic and production team management, tour development and management, marketing Dean College Academic Catalog 2025–2026

Subject

ARTL

Credits (min)

3

Credits (max)

3

Credit unit

cr

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

This course addresses the practical application of skills needed for success in pursuing a variety of careers in the field of arts leadership. This course culminates in a substantive, research-based capstone project that exemplifies the student’s progress in their chosen area, while also demonstrating relevance to the student’s future endeavors in the field. Prerequisite: DCA 350 and senior standing in the Arts Leadership program. Offered every semester.

Subject

ARTL

Credits (min)

3

Credits (max)

3

Credit unit

cr

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com

in the Music Industry An advanced overview in the history and development of today’s music industry. The course will cover general business principals, the record industry, copyright/ intellectual property/licensing, music publishing, artist management, new media and distribution, music in film, TV, and digital formats, and other topics. Prerequisites: ARTL 101 and ARTL 317. Offered every spring semester.

Subject

ARTL

Type

course

Edition

2025-2026

Source

dean-www.s3.amazonaws.com