19 courses with the subject SMGT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
An introduction to the professional field of sport management and administration, and its place in society. Covers the role of the administrator in various sports settings, expected areas of responsibility, and opportunities for placement within the field. Field trip: $50. Offered every semester.
eSports is one of the fastest growing industries, attracting 450 million viewers and generating over $1 billion in revenue in 2020. This course will introduce students to the history of competitive gaming and will explore its ecosystem. Students will learn to navigate eSports leagues, teams, players, publishers, tournament operators, media, and affiliate organizations. Dean College Academic Catalog 2025–2026 Furthermore, students will get firsthand experience in analyzing the space. Offered every fall semester.
ELECTIVES (15 credits) 15 credits open electives
This course provides an in-depth analysis of the legal and ethical challenges facing the sports industry. 3 Students will explore key legal principles, including contract law, tort law, intellectual property, labor relations, and antitrust issues, as well as the ethical dilemmas that sports professionals encounter. Through case studies, current events, and theoretical frameworks, the course examines how legal decisions and ethical considerations impact athletes, coaches, organizations, and leagues. Students will also discuss contemporary issues such as athlete rights, doping, discrimination, and the commercialization of sports, preparing them Course Descriptions 229
of Sport 3 This course will review the principles of organizational structure and behavior within sport organizations. Topics will include leadership and management principles, program planning and promotion, human resource management, public relations, financial management, fundraising, legal issues, and facility and event management. Prerequisites: SMGT 172, SMGT/ EXSC 174, and junior or senior standing. Offered on an as-needed basis.
Sports Hospitality 3 This course extends the understanding of the sales process in the athletic arena. The course also evaluates current trends within the digital media space and forecasts future trends in sales and promotions in sports. Students also develop a clear understanding of the different methods of sports hospitality opportunities G currently being utilized in sports. Finally, students are introduced to the eSports arena. Prerequisites: MKTG 235 and junior or senior standing. Offered on an as-needed basis.
This upper-level course examines the vital role of sales and sponsorship in the sports industry, focusing on the strategies and techniques that drive revenue generation for teams, leagues, and sports organizations. Students will explore key topics such as ticket sales, sponsorship acquisition, partnership activation, relationship building, and the negotiation process. Through a combination of case studies, industry analysis, and practical exercises, students will develop skills in creating, selling, and managing sponsorship deals and sales strategies that align with the goals of sports entities. Emphasis will be placed on digital media, technology trends, and building long-term brand partnerships in the evolving sports marketplace. Prerequisite: MKTG 235. Offered every spring semester.
To be successful in sports, managers must be able to gather data, analyze data and make decisions based on data. This course helps students measure performance in all aspects of the sports industry. Critical thinking, statistical analysis, and decision making will be key elements in this course. This course may be repeated for credit if the project being undertaken differs. every fall semester.
This course will explore the myriad of rules and regulations in sport, and how the role of governance and compliance affects sport organizations. Students will learn how sport industry professionals help shape, react to, and operate under the regulatory structures of various sport organizations. Emphasis will be placed on the investigation of high school sports, intercollegiate sports, and North American professional sport organization. Prerequisite: SMGT 172. Offered every fall semester. Dean College Academic Catalog 2025–2026
The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach students how publishers promote games and bring them to market. By the end of this course, students will be able to plan a game’s launch and promotion. This is an asynchronous online class offered through Rize Education. Prerequisites: SMGT 181 and MKTG 235. Offered every fall semester.
Students will investigate both the domestic and international sport tourism industry as well as organizations and their services, and analyze issues such as sports tourism facility and event financing, spo tourism impacts and globalization, and sport tourism as a culture. Prerequisite: junior or senior standing. Offe every spring semester as needed.
This is a hands-on, experiential-based course designed to provide students with the opportunity to apply the knowledge and skills they have developed throughout their academic journey to real-world sports industry projects. Students will work in teams to solve complex problems presented by industry partners, create actionable solutions, and deliver presentations to clients. This course emphasizes project management, professional collaboration, strategic thinking, and the application of business principles within sports organizations. The capstone experience will allow students to integrate their learning in sports marketing finance, event management, sales, law, ethics, and operations into practical, real-world situations, prepar them for careers in the sports industry. Prerequisite: Senior Standing. Offering every fall semester.
Source: Dean College's catalog, linked per course · table learning_unit · CourseShelf publish 61
