11 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 218Principles of Advertising3
This course covers the principles of advertising and its purpose in business. It provides an overview of the objectives of advertising and various methods used, including traditional tactics and emerging trends. The course also examines the steps to developing an advertising campaign: the media used, including social media, and the operations. Offered every spring semester.
Consumer behavior refers to the study of how and why individuals buy, use, and dispose of products, services, ideas, and practices. This course helps students understand the stages of the consumer buying process and examines the impact of economic, cultural, and psychological influences on purchasing decisions. Prerequisite: MKTG 235. Offered every other spring semester. G
This course examines digital marketing strategies and reinforces the importance of consistent messaging across digital platforms. Students will develop a digital marketing campaign that requires them to leverage and apply social media and email marketing techniques. Students will also be introduced to Content Marketing, Search Engine Optimization (SEO), Pay- per-click Marketing (PPC), Google Analytics, and paid search strategies. Prerequisite: MKTG 235. Offered every fall semester.
This course will discuss the growing importance of marketing analytics in today’s businesses. Students will learn some of the best approaches to measuring and analyzing the market. Various tools will be introduced so that students will be able to implement and utilize them upon completion of the course as they examine a company’s ROI, identify trends, and understand sales performance. Prerequisite: MKTG 230. Offered every spring semester.
Students will study the long term plan to develop a successful brand and to incorporate it into every aspect of a business. Students will also focus on how an effective brand strategy can establish a company, Course Descriptions 213
The collection, analysis, interpretation, and evaluation of data for use in marketing research and decision making is explored. Students will design, conduct, and present a research project that requires application of various research methods and techniques. Prerequisite: G MKTG 230. Offered every fall semester.
This course provides students with an in-depth understanding of the role of social media in shaping consumer behavior, brand interactions, and marketing strategies. Through a blend of theoretical insights and practical applications, students will explore how social media platforms influence our lives as consumers and the strategic opportunities they offer to businesses. The course will cover current and emerging social media marketing strategies, platforms, and best practices to effectively engage audiences, promote brand awareness, and create buzz. Prerequisites: MKTG 235. Offered every fall semester.
In this class students will apply their knowledge of building, communicating, defending, and positioning a brand by designing an integrated marketing communications plan with the strategic objective of increasing brand equity. Students will also implement brand architect strategies to create a unique branding campaign designed to establish the brand across market segments. Prerequisite: MKTG 314. Offered every spring semester.
Students integrate the concepts, techniques, and knowledge from their major courses and apply them to a current marketing dilemma of a real-world company. Students will work in teams to create and deliver marketing proposals/campaigns based on the requests and needs of an external client. Prerequisite: senior standing. Offered every fall semester. 214 Course Descriptions
