6 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution. Fulfills open electives.
This course focuses on the knowledge and skills required to understand consumers, respond to customer needs, and enhance customer relationships in service-producing industries. Topics include but are not limited to consumer behavior and expectations, building customer relationsh
A study of the principles and techniques of personal selling with emphasis on the selling process. Prospecting for customers, pre-approach problems, types of approaches, effective demonstrations, handling of objections, types of closes, and follow-up will be covered. Other topics include buyer motivation, effe
Introduction to the planning, creation, and use of advertising. Explores the role of advertising in our economy and its specific use in marketing a new product. Includes advertising appeals, copyrighting, layouts, printing processes, media selection, research techniques, dealer programs, national campaigns, retail and
This course presents social media as a strategic component of integrated marketing communications. Techniques, strategies, technologies, channels, and tools for creating
Presents an overview of electronic marketing technologies, strategies, channels, and techniques. Students will apply product, price, place, promotion and customer relationship management to the electronic environment. Examines website technologies, search optimization, e-communication, applications, paid search, adverti
Source: North Shore Community College's catalog, linked per course · table learning_unit · CourseShelf publish 61
