MKTG 221Marketing Principles and Management3
Sub-Total Credits 27-28 Engineers may substitute ENGR 306 for FIN 348. Total Credits 27
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
Alfred University · Courses
MKTG
18 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 300Topics in Marketing
Topics not covered in other Marketing courses are presented. Credits 1-3
- Subject
- MKTG
- Type
- course
- Edition
- 2025-2026-undergraduate
- Source
- www.alfred.edu
MKTG 310Graphic Design in Marketing
This course introduces students to graphic design; its creative process; and the importance of its role in business and marketing. In addition to an overview of the history of graphic design/typography; students will receive hands-on instruction in Adobe Creative Suite (inDesign and Photoshop) to develop a greater understanding of visual communications; as well as opportunities to develop the skills for effective interaction with people in creative service Credits 3
- Subject
- MKTG
- Type
- course
- Edition
- 2025-2026-undergraduate
- Source
- www.alfred.edu
- Prerequisite
- MKTG 221 and instructor's permission.
MKTG 311Digital & Social Media Mrkting3
In this course; aspiring managers will learn how to construct a strategy that creates; communicates; and delivers value over digital communication and delivery channels. Prior knowledge of digital and social platforms are not required. (Spring) Credits 3
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 322Marketing Analytics3
This course explores data analysis techniques and its theoretical foundations applied to the field of marketing. Through business exercises; students will work with various forms of data learning how to best use this information to improve marketing insights; outcomes and to develop more effective marketing campaigns. (Spring) Credits 3
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 333Equine Marketing
This course involves discussions of the economic; structural; cultural; and political factors impacting marketing functions in equine business enterprises. Advertising and promotion; determining prices for breeding fees; boarding and training services; as well as the application of market research design and methodology in establishing equine-related businesses will be among the topics covered. Credits 3
- Subject
- MKTG
- Type
- course
- Edition
- 2025-2026-undergraduate
- Source
- www.alfred.edu
MKTG 379Consumer Behavior3
111 2025-2026 Alfred University Undergraduate Catalog
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 382Sales Marketing3
8 credits of approved EQUS electives 8 Select EQUS courses in consultation with your advisor. Sub-Total Credits 24-27 Total Credits 75-81 Equine Business Management Minor Students interested in the management of an equine business or working in the equine industry will benefit from this collaborative minor between Equestrian Studies and the College of Business. Equine Business Management Minor Requirements Course Code Title Credits
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 400Topics in Marketing
Intensive investigation of marketing techniques; theories and issues. Students are required to investigate specific topics; make class presentations and submit reports. Credits 1-4
- Subject
- MKTG
- Type
- course
- Edition
- 2025-2026-undergraduate
- Source
- www.alfred.edu
MKTG 450Independent Study
Academic inquiry into an area not covered in any established course; and carried on outside the usual instructor/classroom setting. Approved Plan of Study required. Credits 1-4
- Subject
- MKTG
- Type
- course
- Edition
- 2025-2026-undergraduate
- Source
- www.alfred.edu
MKTG 452Market Research3
Sub-Total Credits 16 Business General Education Requirements Business students must complete the Business General Education Requirements. Sub-Total Credits 60
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 453Marketing Practicum3
Marketing Practicum is a course that puts theory into o practice. Students interact with clients to determine what marketing technique would best facilitate their business. Once determined; students execute and develop a marketing plan. Junior Standing. (Fall) Credits 3 Degree Attributes CoB: Field Experience
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 460Seminar in Marketing3
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 479Consumer Behavior
Deals with changing markets and the influence of environmental and interpersonal factors on consumer behavior. Integrates concepts; theories and tools from social science and quantitative disciplines to provide a framework of understanding consumers and forecasting market demand. Different strategies and techniques of consumer research are presented and evaluated. Prerequisite: MKTG 221. Credits 3
- Subject
- MKTG
- Type
- course
- Edition
- 2025-2026-undergraduate
- Source
- www.alfred.edu
MKTG 482Sales Management
Concerned with the management of the personal selling function; this course uses theories and tools of behavioral sciences for developing an effective sales force through recruiting; selection; training; compensating and evaluation of sales performance. Emphasizes sales forecasting; establishment of sales quotas; and sales analysis. Credits 3 2025-2026 Alfred University Undergraduate Catalog
- Subject
- MKTG
- Type
- course
- Edition
- 2025-2026-undergraduate
- Source
- www.alfred.edu
- Prerequisite
- MKTG 221.
MKTG 486Integrated Marketing Communications3
Investigates current theory and methods of promotion. The major elements of the promotional mix are analyzed in detail with emphasis on using pertinent decision theory models when allocating scarce resources to the defined elements of the total promotional mix. (Fall) Credits 3
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 489International Marketing3
Sub-Total Credits 18 Plus, choose 3 credit hours from the following: Course Code Title Credits
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
MKTG 499Strategic Marketing Management3
MKTG 300+ Elective 3 Sub-Total Credits 21 Total Credits 72-75
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2025-2026
- Source
- www.alfred.edu
Source: Alfred University's catalog, linked per course · table learning_unit · CourseShelf publish 61