32 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 100Creative Business Practices3
This is an interactive business course which encourages students to challenge their creative ideas and leadership skills through active learning, discussions, team projects, and presentations. The course will provide the basic concepts of general business practices. These concepts will be applied to create a marketing or business plan for a product they may have created in audio, music, film, or another area of interest.
Introduction to accounting principles and techniques. Their application to records and statements, general and special journals and ledgers. Controlling accounts, preparation of financial statements, and completion of all stages of the entire accounting cycle.
Accounting for specialized commercial and industrial activities, including partnerships and corporation accounting. Decision making, income taxes, consolidated statements, computerized accounting, and electronic spreadsheets.
This introductory course opens with the practice of entrepreneurship and follows through with the development of an entrepreneurial mindset. The course starts out with an exploration of which students are entrepreneurial and innovative individuals and proceeds to explore the contexts in which they plan to live and work. By bringing together personal goals and aspirations, and linking them to professional areas of interest, the course will guide students towards the identification of entrepreneurial opportunities. Also, students will develop innovative solutions (products or services) in an area of their interest. The course will be highly interactive, collaborative and experiential in nature, and will conclude with a “demo day” where all student teams will present their entrepreneurial innovations to one another.
Character, forms, and structure of business organizations; their relationships to society and human factors in business. Marketing methods, information systems, finance and investment are examined within the business environment.
Covers the most important business communication concepts in an organizational context. Real-world examples keep students engaged. Students also learn to navigate complex relationships and become skilled in speaking and writing in a business context, helping them to communicate more effectively which will enable them to better achieve their personal and professional goals. BUS 175/MAC 175 – Intro to Social Media Marketing Credits: 3 In this course, students will learn about the growing opportunities for jobs in social media and start to develop the skill they will need to work professionally in this fast paced, changing industry.
This course will introduce students to real world marketing strategies that are optimized for entertainment-specific media and contexts. Students will understand and apply a variety of techniques to the planning, promotions and selling within the entertainment industry.
Fundamental accounting principles and practices applied to the managerial decision-making process within an organization. Topics include cost-volume-profit analysis, budgeting, control and performance evaluation, and product costing. Practical business problems will be used to illustrate current techniques. 152
Principles of Management as they relate to the planning, organization, leading, controlling and evaluation of management activities. Case studies and problems are used to analyze management problems. Both classical and current theories of management are explored.
An investigation into the scope of the sports industry, a growing major business enterprise in the United States and much of the world. Functions of management, skills, and attributes required of a sports manager, and roles of a manager are discussed. Attention focuses on how the managerial process relates to sports organizations and their products. Students will become acquainted with career opportunities in the sports field.
Gives the student a framework for evaluating the societal and environmental impact of business decisions and for choosing the best ethical approach to solving business problems.
This course is designed to engage students and provide the frameworks, concepts, and approaches to decision making to ensure comprehensive understanding of the marketing of goods and services in a global economy. Attention is directed toward understanding the critical role marketing plays within the organization. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. The student gains insights in the strategic planning process, the four components of the Marketing Mix-Product, Price, Distribution and Promotion and create their own marketing plan.
Techniques of industrial and retail salesmanship; demonstration and analysis of products, determination of customer needs and motivations. Organization, presentation and evaluation of sales talks and promotions; handling objections; closing strategies and personal qualifications for effective selling.
Survey of retailing; shopping centers, plazas, malls and retail stores; major divisions, their functions, and interrelationship; merchandising techniques; promotion, control of operations, and personnel management.
Fundamental principles, techniques, and procedures used in modern advertising. Product identification, media selection, layout and copywriting, research, space and time purchasing. Role of the advertising agency; campaign planning, organization, and management.
Focuses on developing real-world digital marketing skills that can be used in a wide variety of business applications. Drawing from the multitude of mostly-free Digital Marketing tools available, student learn Wix Website Development, Content Marketing, Search-Engine Optimization (SEO), Content Creation, Digital Analytics, E-mail marketing, Multi-channel Marketing, integration of Artificial Intelligence, and other developing Digital Marketing technologies. Upon completion of this course, students will have a solid foundation of up-to-date skills to create, execute, and assess a professional Digital Marketing Plan.
A study of theory and practice of consumer behavior. Concepts and findings from the fields of sociology, psychology, social psychology, and economics, bearing upon buyer behavior are considered. The importance of consumer research as a prerequisite to marketing decisions. The elements of consumer decision processes.
An introduction to the principles and methods of financing with emphasis upon monetary policy and bank management. Topics studied include public and private finance, money and banking, capital management, business financing, securities markets, government finance, consumer credit, and interest rates.
Social Media, along with its internet umbrella Digital Marketing, has become a driving force in business communications. However, when it comes to Social Media, many communications practitioners don't know where to begin. This course educates students in Social Media concepts, practice, analysis, and overall implementation as applied to online marketing. It is designed to teach the basics of content creation as well as the diversified post-writing strategies designed to maximize Social Media efforts for a variety of social platforms. Students will learn how to support their post writing with valuable keywords, hashtags, alt-text, and other strategies to reach and engage target audiences. Upon completion of this course, students will have created and posted communication posts directed to specified target markets on a variety of social media platforms, aided by Artificial Intelligence tools that we learn about, using efficiency and maximization tools also taught in this course. BUS 283/MAC 280 – Digital Media Art: Design Credits: 3 Studio introduction to digital technology and its applications to the production of visual art; with particular focus on 2D design and layout. Students will be provided with the practical knowledge and technical skills necessary to effectively utilize industry standard software such as Adobe InDesign, Adobe Photoshop, and Adobe Illustrator. In this course, students will learn the fundamentals of vector and raster graphics; how to create, manipulate, and edit still images and vector graphics, and principles of design and layout. Emphasis will also be placed on developing an aesthetic criteria for evaluation. Students will learn how to research, apply and critique: typography, color, digital imaging, design principles. 153
Examines the development, evolution and applications of Management Information Systems as well as the impact the information revolution has had and continues to have on business and society. Business related software as well as computer application programs including word processing, spreadsheets, and presentation software will be examined. Integration of the Internet with these applications will also be explored. Past, present and future proposed practices and perspectives will be presented and demonstrated through text, media, projects and assignments.
Advanced study of business on the Internet. Strategies for Internet marketing, sales and promotion. Analysis of legal and ethical issues as well as security concerns. Development of business plans to implement E-Commerce.
Focus on major employee challenges and concerns within a business. Policies, procedures, developing practices in employment hiring, training, staffing, and managing employees that companies must use in order to remain competitive within their industry. We focus our attention in this area because understanding how organizations can gain sustainable competitive advantage through people (human resources) is a challenging practice. The terms human resources, human capital, intellectual capital and talent imply that it is people who drive the performance of their organizations along with other resources such as money, materials, and information. A blend of behavioral science with traditional employee and labor relations philosophies are studied. Effective ways to deal with problems in communication, leadership, discipline, performance, and compensations are identified.
Focus upon human behavior within organizations, both formal and informal, including such topics as: motivation, communication, leadership, implementing change and organizational development. BUS/MAC 315 – Influencer Marketing Credits: 3 Cross-Listed Course. See, Course Description MAC 315
Study of the language, practices, and distinctions of international business, including analysis of major international political contexts and economic forces that affect global markets and international trade.
An analysis of the management process involved in the designing and managing of a sport facility as well as the skills and processes associated with administering a sport event whether it be participant- centered or spectator-centered.
Developing corporate public relations policies. Communications between a firm and its various constituents, including personnel, consumers, community, stockholders, government, and the media. Factors such as ecology, politics, ethics, and social concerns are explored.
Building on the skills learned in Social Media Concepts & Principles, this course focuses on developing social media marketing plans suitable for a wide variety of business applications. Students dive deeper into market segregation, market research, target marketing, and social media metrics. We examine social media advertising campaigns and post-boosting as well as additional organic promotion methodology. The course investigates additional monetization opportunities across a variety of social media platforms using various types of content and strategies. The class further teaches valuable skills and processes for gaining and managing clients in the social media universe and includes preparing a professional multi-media presentation for client presentations. Upon completion of this course, students will have a solid foundation of skills to create, execute, scale, and assess the effectiveness of social marketing campaigns.
Develops the competencies and skills needed for planning and controlling projects and interpersonal issues that drive successful project outcomes. Focusing on the introduction of new products and processes, it examines the project management life cycle, defining project parameters, matrix management challenges, effective project management tools and techniques, and the role of a project manager.
Special study or original research of selected business problems and policies. The decision-making process is used to systematically examine areas of business such as marketing, management, finance, law, advertising, public relations, mass communication and information systems. 54
