3 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 330Market Research3
The primary goal of this course is the understanding of how market research can help businesses make the best decisions and how they can transform research findings into actionable business insights. The course also aims to help students gain the ability to evaluate and interpret research designed and conducted by outside providers. During the course, we will discuss a wide range of research methods including in-depth interviews, focus groups, surveys and modeling, and their application to the services and non-profit sectors. We will also discuss data sources and data collection methods. Students will have the opportunity to define a business problem, develop a research plan, collect and analyze data and present findings and their implications as a class project.
Principles, methods, policies, and strategies are explored in the specialized role of a services marketer. Current examples and data are analyzed from several industries within the service economy to understand the competitive advantage for companies that market both services and tangible products. Current issues in the marketing of services such as ethical misconduct, sustainability, technology, and the global market are addressed. Students will have the opportunity to develop leadership skills while completing a marketing audit study and creating a customer retention program for a business.
This course aims to cover topics in Marketing Analytics, an important decision-making strategy for companies' marketing and merchandising divisions. Topics covered in this course include market segmentation, marketing mix analysis, product bundle organization, and social network analysis. College and Career Preparation Courses
