9 courses with the subject MUB, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Survey of music industry careers. Study of support functionaries, such as talent and advertising agencies, publishers, business managers, buyers, accountants, record producers, and distributors. Performers' rights, copyrights, agency contracts, financing and production agreements, licensing and retailing.
Study of the radio station and record company as vehicles for the promotion of record sales. The organization and administration of a radio station: programming concepts and market research. The structure and operation of record companies and radio stations are examined.
Music publishing from its roots in Tin Pan Alley. The music publisher's operations: sources of income (domestic and foreign), performing and mechanical rights organizations, copyright laws, contracts, and catalog development. The publisher as producer and record company, unions, trade organizations, publications, vocabulary, piracy, and the publisher/songwriter relationship.
Contracts and other agreements between producers, directors, performers, writers, personnel managers, and booking agents are examined. Bargaining positions and negotiating techniques are discussed.
The making and selling of a record by an independent producer. Planning and recording a "demo" and/or record company master. Budget and financing, selecting music and a recording studio. Technical requirements for manufacturing processes, graphics, and packaging. Copyright registrations, promotions, publicity, distribution, and sales.
Establishing the artist-management relationship, planning and developing the artist's career utilizing a multi-media approach; career maintenance and control; handling success. 157
Study of music events including the legal, financial, political, and public relations issues that impact on public concerts. Emphasis on capital requirements, promotion, contracts, marketing, advertising, publicity and the mechanics of corporate sponsorship.
A study of the complexities of marketing and publicizing musical artists in the digital age from both the independent and major label perspectives. Students learn the principles of viral marketing through Internet, social media and mobile marketing strategies, business networking, merchandising techniques, radio promotion, sponsorships and retail partners and explore analytics tools for gathering and analyzing in-market metrics. Emphasis on live performance and licensing as music promotion and monetization
An in-depth examination of the music publishing industry, with emphasis on the complexities of licensing music in the digital age. Focus on how digital technology, and the legal and business issues surrounding it, have transformed the world of music publishing and licensing, revenue opportunities and trends in the evolving digital, worldwide marketplace.
Source: Five Towns College's catalog, linked per course · table learning_unit · CourseShelf publish 61
