MKTG

Globalization Course - 3 credits Choose ONE course from the following group.

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

The purpose of this course is to provide students with a thorough understanding of the marketing research process. Areas covered include collection and analysis of qualitative and quantitative data for exploratory and confirmatory research. The students have the opportunity to apply marketing research concepts to a large number of real-life marketing situations. Formerly MGMT 324. Typically offered:

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

This course encompasses the study of marketing and promotional tools such as advertising, consumer sales promotions, trade sales promotions, direct marketing, packaging, point-of-purchase displays, and other related topics. Students have the opportunity to assess the appropriateness of various promotional tools in fulfilling specific promotional objectives and to gain an understanding of the special societal and ethical responsibilities of those in this business. As an integral part of the learning process, students engage in team-based critical-thinking exercises designe Formerly MGMT 325. Typically offered:

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

The purpose of this course is to provide students with an introduction to the concepts, theories, principles, and issues that characterize the study of human behavior as it relates to the consumption of goods and services. An understanding of customer needs and how customers make decisions about fulfilling those needs is vital to the success of any marketing effort. Topics such as consumer motivation, values, attitude formation, and decision-making strategies are addressed, as well as consumer information processing and the influence of reference groups in the consumption Formerly MGMT 327. Typically offered:

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

This course is designed to educate students on the value of developing selling skills regardless of what career he or she decides to pursue. One component of the course will be theoretical and will focus on exploring the different types of sales positions, understanding the selling process, and developing sales techniques. The second component will be hands on and will focus on developing the student’s sales skills. Two different approaches will be used: critical review of pre-recorded sales presentations and actual delivery of sales presentations. Using a role-play scena Formerly MGMT 344. Typically offered:

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Social media marketing has fundamentally changed the way consumers interact with each other and with brands. The focus of this course is on branding and consumer engagement on social media. Students will learn how to leverage and integrate the various social media channels in order to design, deliver, and track effective social media marketing campaigns that will build and strengthen a brand’s online presence. Students who earned credit for MKTG 486 with the topic of Social Media Marketing may not earn credit for MKTG 403. Attributes: NLIB

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Prerequisite

MKTG-221 D-

Students learn about Supply Chain Management Systems, and the problems that are inherent in developing, organizing, and managing a company’s supply chain in order to maximize overall profit while minimizing the possibility of disruption to business processes. Topics include supply chain strategy, decision theory, vendor analysis, location analysis, facility layout, aggregate planning, scheduling, optimization, supply chain risk management, MRP/ERP systems, and sustainability practices. Attributes: NLIB

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Prerequisite

(MKTG-221 D- OR MGMT-221 D-) AND (MATH-112C D- OR MATH-120C D- OR MATH-130C D-)

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

This course is designed to prepare students to think intelligently about the complex, dynamic global marketplace. The international aspects of marketing management are thoroughly examined. Students have the opportunity to apply concepts and theories learned in class to a variety of real-life situations. Case analysis is extensively used. Attributes: ISFS NLIB ZEXL

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Prerequisite

MKTG-221 D- OR MGMT-221 D-

Examination of cutting edge strategies behind internet marketing and its three core attributes: architecture, content, and linking. However, no previous knowledge of coding or Web site design is required. Online marketing strategy is extended to include concepts and application of search engine optimization, search engine marketing and online advertising, email marketing, online public relations, and mobile marketing. Special attention is directed throughout to examining the latest trends in eCommerce that lead to a competitive advantage in a globally-connected, technolog Attributes: NLIB

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Prerequisite

MGMT-221 D- OR MKTG-221 D-

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

This course is designed to prepare students for pursuing business development opportunities in the global marketplace and managing an international client base. Some of the topics covered will be international market analysis and prospecting, planning international sales meetings, interacting with and presenting to international clients. Typically offered:

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

This course focuses on managing the marketing function in a changing, competitive environment, in coordination with other organization functions. Special attention is given to the development of marketing strategies for the achievement of competitive advantage in product, price, place, and promotion. Students enhance their analytical marketing skills using tools and techniques and through case analysis and exercise decision making in the role of management to develop marketing strategies. Typically offered:

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Electives - 6 credits Choose six credits from the following: COMM/PSYC 352 - Group Dynamics (3)

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Subject

MKTG

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

OPTION: In up to two cases, you may include any of the following in place of a marketing elective: COMM 26 Total: 18 credits Note: Management and human resources management majors may not declare a minor in marketing. 2025-2026 Catalog » Academic Programs » Undergraduate » School of Business » Marketing

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

An independent study in marketing (1 to 3 credit hours) is offered to students: (a) pursing a major in marketing, and (b) interested in pursuing additional study of one or more topics that are not addressed by courses regularly offered by the marketing department. Students are advised to discuss their intents with a faculty member and mutually agree on the content, measures of performance, and methods of assessment. Completion of the Independent Study Authorization form is required. Typically Offered: Fall, Spring & Summer Attributes: NLIB 2025-2026 Catalog » Academic Programs » Undergraduate » School of Business » Marketing

Subject

MKTG

Type

course

Edition

2025-2026

Source

catalog.sjf.edu

Prerequisite

MKTG-221 D- OR MGMT-221 D-