8 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Introduction to fundamental marketing theories, practices and problems. Attention directed to marketing strategies including distribution, pricing, promotion and product. In addition, consumer behavior and government regulation are examined in a marketing context. Current events and case problems are integrated with standard course material for discussion. No prerequisite. Offered on: A-E-G / 3 cr. hrs.
Examination of theories and research findings relating to consumer motivation and behavior. Employs an interdisciplinary approach by utilizing disciplines of anthropology, psychology, economics and sociology to understand consumers, their preferences, decisions and spending behavior, role of motivation, and use of such information as applied in marketing. No prerequisite. Offered on: G / 3 cr. hrs.
Advanced course in marketing management which focuses on major types of decisions facing the marketing executive in attempts to harmonize objectives and resources of the firm with opportunities found in the marketplace. Strengthens student's ability to analyze these complex marketing situations and to further define and select optimum alternatives through proper application of current marketing theory. Extensive use made of published marketing management case studies and marketing simulations. Prerequisite: MKT101. Offered on: G / 3 cr. hrs.
Study of procedures and techniques of advertising. Special attention given to purposes of advertising, creating advertising ideas, writing copy, trademarks, fundamentals of advertising layout, selecting and using media, market research, and the advertising agency. No prerequisite. Offered on: A-E-G / 3 cr. hrs.
Study of basic principles of successful selling. Consideration of place of the salesperson in our competitive economy, developing a sales-winning personality, and the 'selling cycle' from prospecting through closing the sale. Films and practice sales presentations by students are included. No prerequisite. Offered on: A-E-G / 3 cr. hrs.
Techniques of doing market research, its application, methods of gathering information, sampling methods, analysis and final report writing. (offered spring semester only) Prerequisite: MKT101 and MAT103. Offered on: G / 3 cr. hrs.
Examines the marketing process and changing global environment. Focuses on problems, policies and strategies involved in marketing products in foreign markets. Prerequisite: MKT101. Offered on: A-G / 3 cr. hrs.
Exposes students to the sports industry as it focuses on the marketing of sports in the professional leagues, teams and events, amateur sports, sporting goods, sports media and the promotion of college sports. It also looks at marketing of non-sports products through sports with an introduction to sponsorship, licensing, branding and athlete endorsement. Students will apply marketing concepts and strategies to the sports industry through the development of sports marketing and promotion strategies and plans. Prerequisite: MKT101 or SPM101. Offered on: A- G / 3 cr. hrs.
Source: Suffolk County Community College's catalog, linked per course · table learning_unit · CourseShelf publish 61
