11 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 101Marketing3
A survey course in the field of marketing; economic, psychological, and sociological influences on buyer behavior; product development, product line decisions, policies and strategies; determining distribution channels; promotional activities; and marketing research.
ENG 101-Ready: Successful completion of ENG 92 - Writing for College 2 or ENG 101 - Writing and Research or ESL 122 - Introduction to Academic Writing 2 or Course Placement
MKT 103Professional Selling3
This introductory course to selling provides students with the theory, concepts and skills of a professional salesperson. The primary focus is on professional business-to-business consultative selling that creates long-term profitable relationships. Topics covered include psychology of selling; relationship building; knowing your customer, product and competition; prospecting; developing a sales presentation; creating customer retention with value-added service and follow-up.
Co-op courses are designed to promote career awareness through cooperative work experience in a specific field. Students integrate classroom theory with a monitored and supervised work experience. Periodic meetings with faculty advisor and written assignments are required
Approval of Curriculum or Department Chair; GPA of 2.5 or higher; 9 earned credits in curriculum-required courses and 3 credits in ENG 101 - Writing and Research or equivalent for a total of 12 credits; and a major declared in this specific curriculum.
MKT 131Co-op Education in Marketing 23
Co-op courses are designed to promote career awareness through cooperative work experience in a specific field. Students integrate classroom theory with a monitored and supervised work experience. Periodic meetings with faculty advisor and written assignments are required.
Approval of Curriculum or Department Chair; GPA of 2.5 or higher; 9 earned credits in curriculum-required courses and 3 credits in ENG 101 - Writing and Research or equivalent for a total of 12 credits; and a major declared in this specific curriculum.
MKT 202Digital Marketing3
An introductory course in online and social media marketing. Students apply popular web-based data analysis and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for internet marketing and techniques for online market research and social media marketing strategies based on the marketing mix.
This course studies the role of advertising as a component of consumer marketing. Students will create media and public relation plans, advertising campaigns, and learn about the role of the advertising agency and client relationships. Students are required to track creative work and submit a media plan and portfolio of creative ideas and media selection in advertising communication.
This fundamentals of marketing research course will teach students how to implement research design techniques using various industry standard software applications, methods of marketing research, tools to solve real-life business market research problems with both qualitative and quantitative research methods. Instructional methods include lectures, individual homework assignments and a real-life marketing research project.
This course examines how and why people behave as buyers. Students learn how to analyze buyer behavior, consumer motivation, perception, attitudes and influences. Topics include cultural and social influences, advertising and salesperson influence, market segmentation, and the decision-making process. Students will use qualitative methods like focus groups and groupthink projects to evaluate innovative ideas as part of marketing segmentation.
This is a capstone course in the Marketing curriculum. Students will analyze managerial decision-making for branding and product innovation. Topics include marketing strategy determination, the role of marketing research, consumer behavior, marketing and the law, consumerism, social responsibility of marketers, international marketing and product, pricing, distribution and channel policy. A special focus on analytical techniques in developing, implementing and controlling new product development marketing plans is provided.
MKT 203 - Advertising and MKT 207 - Consumer Behavior Pre or
Corequisite
MKT 203 - Advertising and MKT 207 - Consumer Behavior
MKT 225Global Marketing3
This course will equip students with the analytical tools, research skills, and terminology involved in developing a global mindset. Students will analyze the related cultural, social, economic, political, and legal considerations; they will develop analytical frameworks crucial for managerial decision-making; and they will conduct in-depth research into a specific non-Western or emerging economy and develop a comprehensive strategic marketing plan to expand into that market.
This work-based internship course is designed to promote career awareness and skill readiness through onsite, managed work arrangements. Students will integrate classroom theory with a monitored and supervised work experience. Periodic meetings with faculty advisor and written assignments are required. Permission of Marketing Curriculum Chairperson is required.
