MK 201“Marketing,”
- Subject
- MK
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
Wagner College · Courses
MK
11 courses with the subject MK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MK 301“Consumer Behavior”
- Subject
- MK
- Type
- course
- Edition
- 197197-undated-wagner.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 311Senior status recommended. Offered as needed
ACCOUNTING (M.S. /M.B.A.) FIVE-YEAR PROGRAM IN
- Subject
- MK
- Type
- course
- Edition
- 197197-undated-wagner.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 320Retailing and Wholesaling. One unit. To provide students with the perspective of marketing through
the channels of distribution, including the Manufacturer to the Wholesaler and the Wholesaler to the Retailer. Specific relevant topics will include the internet as a distribution channel, and marketing to industries (including manufacturers), the government and non-profit organizations. Supply chain management of international distribution will also be discussed. This course will also explore the unique challenges of marketing for the Retailer. Prerequisite: MK 201. Offered in fall semester of odd-numbered years.
- Subject
- MK
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 324“Digital Marketing”
- Subject
- MK
- Type
- course
- Edition
- 197197-undated-wagner.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 401Marketing Research. One unit. An introductory course in marketing research procedures. Topics
include: sources and methods of collecting data, descriptive statistical analyses, data interpretation, and reporting findings. Relevant statistical tools and software will be used to analyze data. Prerequisite: MK 201, MA 108. Offered in fall and spring semesters. 94 / 445
- Subject
- MK
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 420Marketing. (R) One unit. Designed as a seminar style class, students apply knowledge gained
throughout the program to contemporary issues in marketing. The application of theory-based knowledge to practical issues enables students to more deeply understand the most important topics of the Marketing discipline as well as how the function interacts with others within an organization, both for-profit and non-profit. Case studies and practical application are both used on a regular basis throughout the course. Prerequisites: MK 301,
- Subject
- MK
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 606Global Marketing
- Subject
- MK
- Type
- course
- Edition
- 197197-undated-wagner.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 641Applied Marketing Research
- Subject
- MK
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 643Consumer Behavior. Three credits. Motivations, attitudes, and other influences on the behavior of
consumers are studied in relation to marketing strategies. Private assistance as well as legislation for consumer protection is considered. Offered spring semester .MANAGEMENT
- Subject
- MK
- Type
- course
- Edition
- 197197-undated-wagner.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MK 646Marketing Management
- Subject
- MK
- Type
- course
- Edition
- 197197-undated-wagner.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
Source: Wagner College's catalog, linked per course · table learning_unit · CourseShelf publish 61