15 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 2331Principles of Marketing3
Credits: 3 hrs This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices.
sophomore standing Latest Update(s) Approved by Academic Standards and Curriculum: February 18, 2020
MKT 3302Business Plan Foundations3
Credits: 3 Hrs This course develops the essential skills necessary to create a new entity or refine a current business concept for which limited service or product delivery has been previously accomplished. Course emphasizes the necessity and methods to generate research-based detailed information leading to the preparation of a pro forma business plan. Elements include the executive summary, the vision and mission statements, the branding strategy, the situational analysis, the core benefit proposition, and its accompanying marketing plan, the managerial team structure, the financials, and the presentation to potential investors or other stakeholders.
Credits: 3 hrs This course examines the role and application of fundraising approaches in nonprofit settings. It provides a conceptual understanding of the fundraising process, and illustrates how marketing strategies and technology can help a nonprofit organization in raising funds and inspiring volunteer participation. Through course reading materials, guest speakers, and group projects, students gain a broad understanding of successful fundraising utilizing a marketing orientation as changes in society and technology require new and creative strategies. They gain a working understanding of marketing research and communication methods, and learn how to apply them to nonprofit organizations. They analyze the broader external environment and identify key publics and competitors. These competencies may be synthesized in an actual fundraising plan for a nonprofit organization.
Credits: 3 Hrs Study of the analytic tools and methods of modern marketing to profitably recognize and accommodate potential customer segments. The course addresses the marketing mix of product, price, place, and promotion from the pragmatic constraints of limited resources during the early stages of starting up. Critical decisions must be based on relevant marketing research designed to identify target market(s), a thorough competitive analysis (including, but not limited to SWOT), new online media tools, and financing requirements.
Credits: 3 hrs This course is an analytical approach to the management of retailing and wholesaling institutions. Topics covered include: analysis of market structure, design of marketing and merchandising strategy, choice of distribution channels and location decisions.
Credits: 3 hrs This course takes a holistic approach to plan, integrate and implement the various forms of marketing communications toward the goal of enhancing brand equity. It covers different aspects of Integrated Marketing Communications (IMC) program: advertising management in traditional and new media, consumer and trade-oriented sales promotions, public relations, point of purchase communication, sponsorships, and examination of several successful IMC campaigns.
MKT 3335Consumer and Organizational Buyer Behavior3
Credits: 3 hrs This course is a managerial approach which introduces basic concepts, principles and theories in consumer behavior. Topics include, but are not limited to the following: consumer decision process, psychological foundations, social and cultural influence, organizational buyer behavior and consumerism.
Credits: 3 hrs A business internship (ACC 3391, ACC 4391, BUA 4391, ECO 3391, ECO 4391, FIN 3391, FIN 4391, MGT 3391, MGT 4391, MIS 3391, MIS 4391, MKT 3391, MKT 4391) is defined as an academically-sponsored career-related work experience for which projects, research papers, presentations, reflective journals, and/or evaluations will be required by faculty for reporting/grading purposes. Business internships may be unpaid opportunities and must be for academic credit. Students may take a maximum of six (6) credit hours of business internships regardless of prefix during matriculation, i.e., two different experiences. An internship requires a minimum of 300 contact hours per semester. Internship are counted as elective credit and cannot be substituted for required courses.
Junior standing, and good academic standing with no violations of the academic integrity code, grade-point average of 2.50 or higher.
MKT 4302Selling and Sales Management3
Credits: 3 hrs This course is a theoretical and applied approach to sales management including, but not limited to, the study of: personal selling and market strategy; planning and organization of the sales effort; recruitment, motivation, evaluation and supervision of sales personnel; and control of the sales program.
Credits: 3 hrs This course is an exploration of the similarities and differences between product and service marketing. It covers the problems and issues service marketers face, along with the tools and techniques, they utilize to resolve them. The major objective of this course is to acquaint the students to the uniqueness of the services characteristics and their marketing implications. The intent of the course is to discuss, measure, and analyze several facets in the area of services marketing essential for the success of a service sector firm.
Credits: 3 hrs Social media marketing is changing the way companies of all sizes communicate with their customers. In the same way that companies have used traditional media, marketers use social media to reach their customers efficiently and effectively. However, social media has changed communication from a one-way process to a two-way conversation. This course will cover the use of social media applications such as blogging, online communities, social networking, WIKIs, rapid sharing systems, podcasting, and search engine marketing in marketing management.
Credits: 3 hrs This course will examine a variety of research methods and procedures used to conduct studies leading to marketing decisions. Emphasis is placed on: developing the student’s problem ability to formulate a management problem into a feasible research question, providing participants with a workable knowledge of the concepts and methods of marketing research; increasing the students’ awareness of potential biases and limitations of typical kinds of research data and techniques; and familiarizing students with various approaches to analyzing market structures, buyer behavior, and potential demand for new products and services.
QBA 2325 or MAT 2326 or equivalent statistics course, and MKT 2331 , and any of the following: MKT 3302 MKT 3303 MKT 3305 MKT 3332 MKT 3334 MKT 3335 MKT 4370 MKT 4372 MKT 4379
MKT 4379International Marketing3
Credits: 3 hrs This course is a study of international marketing opportunities and principles and marketing tools as a means of adapting the individual domestic business line and its marketing methods to the international environment. Emphasis is placed on international marketing environments including economic, cultural, political, and social forces influencing marketing programs. Critical international marketing decisions under each entry modes such as exporting, contractual agreements, and direct investment, nd standardization versus adaptation of marketing programs in foreign and global markets will be examined. Global consumers and global brands are also examined.
MKT 2331 Student Learning Outcome: Critical Thinking Latest Update(s) Approved by Academic Standards and Curriculum: February 18, 2020
MKT 4380Marketing Strategy3
Credits: 3 hrs This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision making processes. Problems and case studies form the basis for discussion.
MKT 2331 and any two of the following: MKT 3302 MKT 3303 MKT 3305 MKT 3332 MKT 3334 MKT 3335 MKT 4370 MKT 4372 MKT 4376 MKT 4379
MKT 4391Marketing Internship3
Credits: 3 hrs A business internship (ACC 3391, ACC 4391, BUA 4391, ECO 3391, ECO 4391, FIN 3391, FIN 4391, MGT 3391, MGT 4391, MIS 3391, MIS 4391, MKT 3391, MKT 4391) is defined as an academically-sponsored career-related work experience for which projects, research papers, presentations, reflective journals, and/or evaluations will be required by faculty for reporting/grading purposes. Business internships may be unpaid opportunities and must be for academic credit. Students may take a maximum of six (6) credit hours of business internships regardless of prefix during matriculation, i.e., two different experiences. An internship requires a minimum of 300 contact hours per semester. Internship are counted as elective credit and cannot be substituted for required courses.
