14 courses with the subject MSM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MSM 1301Introduction to Motorsport Management3
Credits: 3 hrs This course provides an overview of the motorsports industry. Topics include the historical perspectives of motorsport, racing classifications and their governing bodies, economic impacts, and career opportunities within motorsport. Industry-specific literature will be examined as well as professional organizations within motorsport.
Credits: 3 hrs This course will provide an overview of the managerial aspects of the motorsports industry including marketing, public relations, and facility management. Topics include historical perspsectives of motorsport, governance of motorsport, economic impacts, and career opportunities in the motorsports industry. Policies of major governing bodies will be examined.
Credits: 3 hrs This course is an experiential learning module that will occur at a motorsport venue such as a racetrack, a governing organization such as NASCAR, or a race team organization. Under the direction of an on-site supervisor and university faculty member, students will complete 100 hours of experiential learning at that particular site. Policies and procedures for this experience are found in the Motorsport Management Practica Handbook.
Credits: 3 hrs This course is designed to provide basic knowledge of the technical aspects of motorsports. Topics include terminology specific to the motorsport industry, component parts of racing machines, auto part and chassis fabrication, as well as engine design and function. Aspects of racecar set-up and principles of aerodynamics will also be examined.
MSM 2304Public Relations and Mass Media in Motorsport3
Credits: 3 hrs This course will provide a framework for understanding the connection between the informational and commercial sides of motorsports information management. Emphasis will be placed on allowing motorsport managers to acquire and refine effective ways of communicating, both internally and externally, with all their constituencies.
Credits: 3 hrs This course is designed to provide students with comprehensive coverage of many traditional and innovative revenue acquisition and management methods available to motorsport organizations. Corporate sponsorship trends for facility and event naming rights, as well as sponsorship development for individual race teams will be examined. Historical aspects of motorsport sponsorship as well as current and future trends will be examined.
Credits: 3 hrs This course is designed to provide students with comprehensive coverage of the numerous managerial aspects of managing a race team. Topics of study include motorsport vendor identification and awareness, the bidding and purchasing processes in motorsport, fan relations, retail opportunities, OSHA requirements related to motorsport, and technological aspects of shop management including “Exact Software.”
MSM 3303Facility Design and Crowd Management in Motorsport3
Credits: 3 hrs This course is designed to provide students with both theoretical and applied knowledge and skills necessary to design and utilize motorsport facilities in a safe manner. Topics of study include race shop design and layout, and an examination of safety equipment required by drivers, pit crews, and emergency personnel both at events and within the home facility. Current legal issues related to motorsport facilities will be examined as well as methods of maintaining acceptable behaviors within spectator seating and parking areas.
Credits: 3 hrs This course is designed to provide students with the knowledge and skills necessary to provide high quality hospitality events in conjunction with motorsport events. Topics of study include an examination of luxury seating options for motorsport venues, corporate suite opportunities and concerns, and race team member public appearances. Methods of enhancing the hospitality environment for sponsors such as product trials and demonstration platforms will also be examined.
Credits: 3 hrs This course is designed to provide students with the knowledge and skills necessary to successfully address the many operational issues specific to motorsport. Topics to be discussed include securing travel arrangements for team members, organizational methods of preparing team haulers for racing events, show car logistics, arranging driver appearances, and team merchandise production and sales.
Credits: 3 hrs This is a senior level course designed to examine current trends and issues within the motorsport industry. Students will be required to identify problems within various motorsport settings, as well as develop and articulate appropriate solutions. This course will involve field experiences within applied motorsport settings.
Credits: 12 or 15 hrs This is the senior level capstone course. Students will participate in a semester-long experiential learning setting within their chosen motorsport concentration area. Policies and procedures for this experience are found in the Motorsport Management Internship Handbook. Students must complete 480 hours of internship experience for 12 credit hours or 600 hours of internship experience for 15 credit hours.
Credits: 3 hrs This course introduces motorsport management students to the study of legal aspects found in the motorsports industry. Topics focus on those issues unique to the motorsports industry from other sports. Topics include contract issues, risk management, environmental issues, and transportation issues. Students are expected to complete a research project on a specific legal issue.
MSM 3301 , MSM 3303 , and senior standing; or permission of the instructor
MSM 4308Motorsport Marketing3
Credits: 3 hrs This course introduces students to the importance of marketing throughout the motorsports industry. The course requires students to integrate learning from previous courses and apply that learning in the development of marketing plans for a variety of motorsports industry entities. Emphasis is placed on branding, sales management, pricing, and distribution.
