40 courses with the subject CM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
CM 101Introduction to Media Studies1098
This course is a comprehensive and critical introduction to processes, industries and institutions of mass media in this country and on a global scale. Beginning with brief historical backgrounds of media such as print, radio, film, television, Internet and the new media, the course spans through major issues in the study of media in contemporary culture. It is a focused course for career preparation as well as for thinking about critical issues in the media. Strong interaction and encounters with major media forms are required. Emphasis is on writing, conceptualization and analysis and basic techniques of research and presentation. Collaborative group projects also are included. Emphasis is on global dimensions of media through our global focus program.
In this foundational course in fundamentals of speech, persuasion, articulation and techniques of delivering an effective speech presentation, students develop skills and understanding of what makes a good public speaker, along with practical exercises for various speech situations. The development of speaker’s strategies, research, writing skills and oral skills in speaking and presentation are emphasized. Practical exercises focus on four modes of speech communication (interpersonal, interview, informative, and persuasive speaking). Students acquire greater ease and confidence in public speaking and presentation. The course includes theory as well as practice of successful speech communication.
Practical applications of media technology in a collaborative and hands-on classroom context. Recommended for communication majors, but open to all students interested in various forms of media practice. Course may be offered on special topics, but is most often run as a practicum in animation, online magazine, radio, television, or newspaper production.
This course provides a broad introduction to the art of watching, analyzing and writing about cinema. With a focus on developing analytical skills required for engagement with the medium, the course covers various styles of film, from the United States and around the world. Through a sustained exposure to the diversity and complexity of the art form, students develop their own critical approaches to film viewing and analysis. Readings in film studies and forms of writing in film are included. Emphasis is on writing exercises, group symposia and classroom participation. Film screening sessions are required either in class or outside the classroom.
This is an intermediate-level writing course emphasizing skills necessary for coursework and careers in media and communication, bridging the gap between first-year composition and professional writing. It covers rhetoric, audience and voice; mastering the print code; organization and message; techniques of persuasion and argumentation; writing cultural reviews; and library research in communications. It features collaborative learning and peer-group editing.
This course offers intensive training in written communication, speech delivery and oral presentation techniques that one finds in a variety of professions and businesses. Although a major goal of the course is to improve student’s written and presentation skills, another equally important goal is to develop competent communication skills in a variety of business settings. The course includes oral presentations & report briefings, interviews, small group communication, listening, written communication, and leadership.
This study of principles and practices of public relations and the rhetorical concerns of oral and written communication surveys strategies, “packaging,” layout and evaluation for various audiences. It emphasizes writing in every stage and provides introductory preparation for public relations careers as well as general background in communications. It includes guest lectures, frequent short writing assignments and an individual project.
This course is a survey of the communication practices and cultures in a variety of organizational settings. It is a study of the constitution of processes of cultures in group and institutional dynamics of organizations, with special emphasis on diversity in workplace democracy, corporate contexts, structural and linguistics practices. Case studies are of organizational cultures, use of observation, interpretation and analysis in reading and working with organizations. The course is a balanced consideration of various methodologies in the study of cultures to study organizations. Individual and group work is emphasized.
This introductory study of contemporary visual cultures examines our assumptions about visual imagery, modes of visual thinking and reflecting and analysis of images in social and cultural contexts. Emphasis is on methodical reading of critical texts and exercises in analyzing images as well perspectives on visual cultures, with strong consideration of social history of mechanical inventions (camera, cinematograph, television, computer, virtual machines). Explorations are of alternative forms of visual imagery and their cultural significance.
This course is an exploration of methods of Web design using HTML, XHTML, CSS, multimedia software tools. This course is designed to give the student a solid foundation in HTML scripting, CSS coding, FTP file transfers and image preparation for the Web. Students will apply those skills by developing a Wordpress website and email marketing messages to communicate and design marketing materials effectively.
In this course on experiential projects in media and communication, students may make arrangements for work experience in the communication field, with a minimum of six hours per week. Supervision is by an adviser and workplace supervisor. Evaluation includes proficiency tests in practical areas and a report on the utilization of communication skills/technology. It does not replace internship requirements. May be taken twice with the permission of the adviser.
This introductory course is for students to learn about all phases of video production. Students acquire skills in conceptualizing ideas, planning for production, preparing storyboards and shooting scripts, camera operation, lighting and editing. Emphasis is on independent thinking, rigorous planning, purposeful and reflective ideas and collaborative group work. It prepares students who have little or no background in video production for further training and practice in the art form, with greater complexity in using technologies as well as themes and styles. It requires practice in studio and field recording as well as editing and group work.
This course will teach students the essential skills to create, manage and publish a content-rich Wordpress blog/website around a hobby or professional interest or for a small business or non-profit organization. From choosing and customizing a theme and creating visual appeal to writing audience-centered content optimized for search engine optimization and promoting their content on social media, students will get hands-on experience in key facets of managing and maintaining a web presence. Students develop marketing strategies aimed at building subscribers and driving conversations and learn how to measure their success using analytics and KPIs. How to acquire a domain name, hosting options and legal and copyright issues for digital and web publishers will also be discussed.
The course provides a comprehensive understanding of the modern event industry and prepares professionals to build their careers in a large field that includes special events, meetings, trade shows, entertainment, festival management, theater management, and fundraising. The course facilitates theoretical knowledge on managing teamwork, organizing meetings, and completing individual and team tasks on time. Upon completion of the course, students will be able to work on managing medium- to high-profile gatherings, planning promotional parties to launch new products/ messages, or organizing shareholder events.
This course covers copyright and trademark law, as well as law related to corporate speech, First Amendment law, defamation, privacy and right to personality. Patent Laws and ownership issues are covered, as well as comprehensive study and application of the PRSA code of ethics.
This course covers communication applications, source utilization, field research, including survey construction, focus groups, content analysis, statistical functions and data interpretation. It is a comprehensive approach to a variety of research methods established for successful PR strategies.
This is an advanced course in media relations with a diverse set of approaches to determine the strengths and assets of organizations. It explores how popular, traditional and emerging media work to promote the image of organizations. It covers non-profit, mid-size and large corporate strategies and also utilizes case studies for image management.
This advanced writing course explores shifting and emerging forms of writing and publishing on the Internet. In addition to reading and analyzing existing Internet media, students in this course practice pitching and producing non-fiction stories (journalistic, literary, critical or documentary) in multiple media forms (multimedia feature story, audio package, photo gallery, infographics, video segment) as individuals and as small teams. The course culminates in the collaborative production of a multimedia publication.
Practice and principles of writing for television. General and specific principles of writing for different formats with consideration of audiences, scope of the medium and creative freedom in the production process. Course will compare and analyze different TV genres and their formats, as well as produce television scripts and their final products on the small screen. The course is designed to be an all-encompassing simulation of what a typical television writer will encounter when hired on a real working, weekly television show.
CM 320Strategic Public Relations Planning and Writing1098
This course develops systematic approaches to the utilization of all media resources through research, planning and assessment steps. Students will examine real-world case studies and create public relations campaigns. Students will also develop a public relations portfolio that includes different forms of public relations writing.
A specialized course in reading and analyzing critical perspectives on mass media from a cultural studies perspective, this course introduces students to canonical works in critical theory, cultural studies and other contemporary models of analysis. It includes perspectives of simulation and simulacra, public sphere, gender roles, politics of identity, cultural perspectives on everyday life, creative industries and multiple aspects of globalization. It includes research, position papers, analytical papers and presentations.
This is an advanced course on special topics such as media criticism, issues in cultural studies, theories of communications and interdisciplinary perspectives in communications, with in-depth study of specific issues. Topics vary according to the interests of students and faculty. Recent topics include: “The Body in Film, TV and Culture,” “Culture and Communication,” “Postmodernism: the Visual Arts,” “Internet Culture,” and “Women’s Cinema.”
Remakes and Sequels have become immensely popular in world cinema. Often produced with an eye on box office returns, remakes and sequels reveal much about our cultural obsessions, desire to reconstruct memory, and longing to learn from complex interactions between cultures and traditions. Remakes allow filmmakers to pay tribute to their favorite works while they also allow us to take a “revisionist” look at cultural discourse. This course approaches a variety of remakes and sequels from around the world to examine our cultural discourses through cinema. We will examine the remakes of Cape Fear (1962 and 1991, the U.K. and the U.S.), The Housemaid (1960, 2010, Korea), A Better Tomorrow (1986, 1987, Hong Kong), Ringu (1998, Japan) and the Ring (2002, the U.S.), Psycho (1960, 1998 and numerous) and many others. Written essays and a visual project.
This course covers all phases of video production (pre-planning, scriptwriting, preparing storyboards, shooting, editing, sound mixing and master-tape preparation). Each student produces a (two-track sound) documentary/video essay on a social topic. Students work on a collaborative basis, creating responsible crews among themselves. The course emphasizes the ethics, principles and practice of independent video production. All-round training is in production techniques, organizational ability to work in groups, and qualities of independent thinking embedded in awareness of the social and historical potential of the medium. Lab time required.
An in-depth study of films around the world that are enormously successful at the box office. Hollywood leads the world in producing blockbusters, which dominate screens in distant corners of the globe. Over the past few decades, other cinemas from around the world (Korea, China, Japan, Hong Kong and India) have become quite successful in producing their own blockbusters. These films are rooted in local cultures and aesthetic traditions. The course will focus on analysis, economics, and exhibition of blockbusters. Exercises involve short essays and creative projects related to blockbusters.
This course reviews critically popular films of recent times from the perspective of major issues in contemporary culture, with a broad survey of key themes such as the dominance of remakes, diversity and multiculturalism, violence, technological visions and revisions of history in widely accepted films. It requires close viewing of films, class participation, writing critical reviews and analytical papers on key themes, films and filmmakers of the past decade and a half. Readings in cultural and media studies are also required.
In this course, students develop critical insights into the complexities of the film industry by examining popular Hollywood films from the 1930s through the new millennium that are set in the business world. Students analyze films such as Citizen Kane , 9 to 5 , Wall Street , and Disclosure by considering the social, cultural, political, and economic conditions in which they were produced. The course examines the social significance of these films, including such factors as the presentation of myths such as the American Dream, narratives of capitalism and social mobility, and images of race, class, and gender.
This course provides an introduction to the versatility of world cinema. Film remains the richest medium around the world, as each culture and each country develops for itself a unique mode of expression in cinema. Several directors have brought to film an ingenuity that is distinctly cinematic and on par with the greatest achievements of other art forms. Even in the wake of the worst effects of globalization and the dominance of Hollywood form, its industry, its marketing and financial power, cinema around the world claims the distinction of new heights of brilliance, vast depths of its talents and a historic as well as cultural character that is unlike any other form.
Short film is an undefined but highly ubiquitous category in world cinema. It is often measured for its length but also for its brevity as well as for its expansive and flexible reach. This course is a thorough examination of this art form as old cinema itself, and as expansive as cinema around the globe. This broad survey includes some classic works, the Academy Award winning films, achievements of European cinema, various new formats within short film (anthology film, DVD compilations, etc.), and the forceful reemergence of this art form on the Internet. The course includes extensive viewing, comprehensive journal entries, research and writing on films.
This advanced course in various phases of video production utilizes students’ understanding of the relationships between concepts/theories of culture and identity to independent production. Students develop their own projects in narrative, dramatic, experimental, and documentary or other formats of video production. The course develops particular emphasis on understanding of space, time, and construction of narrative elements and centrality of form to this visual medium. Students work in individual and group projects. It is a challenging course for students to explore relationships between personal and the political and formal and conceptual worlds in race, gender and sexuality.
A sustained and complete project on writing a feature film screenplay. The emphasis will be on writing visually, as well as introducing tools of critical analysis through critique of student’s original screenplays. Students will learn every aspect of the screenwriting process from story and structure, to outline, to screenplay, to rewriting, to protecting and selling a finished script. The course is designed to be an all-encompassing simulation of what a typical screenwriter will encounter when his/her idea is sold to a Hollywood studio, and developed into a completed screenplay ready for production.
Introduce students to crisis communication theory. Learn to apply theory by analyzing and critiquing famous crisis communication case studies. Theoretical lessons will be reinforced through the addition of practical elements like basic media training, mock press conference, environmental scanning and issue management for a real organization. Students will further synthesize their learning by developing a crisis communication plan that will apply the strategies and tactics covered during the semester.
This course is an overview of the methods and principles of systematic inquiry in the field of media and communication. It develops a discrete model of the disciplines as a humanistic field by examining communication as a human science (consisting of hermeneutics, phenomenology, structuralism, ethnography, rhetoric and dramaturgy). It shows how media and communication employ such social science research methods as content analysis, survey research, field research and experimental research to establish critical contextualization. Besides introductory readings, it includes critiques of published studies. The course prepares the way for the required Capstone course, CM 490 .
This internship in a supervised professional setting for a minimum of eight hours per week includes seminar meetings with other interns to discuss the work experience as it relates to theories of communication. It requires a written project based on the internship.
Senior standing in Media and Communication or Global Media.
CM 489Independent Study in Communication1098
This course is in-depth research on an individually defined scholarly project. It should address specific interests of students in analytical, critical, academic study of a topic. A final paper of high quality is required. It may be taken for substantive production exercise in video with emphasis in analytical presentation. It is designed to enlarge a student’s learning experience. Only one Independent Study is allowed during study at Arcadia. Some of the topics covered in the past: “Organizations as Cultural Systems,” “Semiotics of Photography” and a documentary on the Immigrant Experience of the Vietnamese.
Permission of the instructor and the Department Chair.
CM 490Senior Seminar II1098
This advanced course in communication studies is designed to serve as the culminating academic challenge to Media and Communication majors. It includes readings in communication studies; requires integration of the internship experience and of the cumulative course work in undergraduate studies; and demands presentation of the portfolio and a final research project in the student’s area of interest. Readings emphasize a survey of contemporary analytical, critical and theoretical issues in the area of communication studies in particular, and the liberal arts and the humanities in general. The final project is to be presented to the University community during the Senior Thesis Week.
