Institute of Medical Careers · Courses

BUS

7 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

BUS 100DE Ultimate Customer Service

and Communication 60 4

Subject: BUS
Type: course
Edition: 2026
Source: imbc.edu

BUS 125DE Product Branding

60 Hours / 4 Quarter Credits Course Description: This course introduces students to the concepts of product branding and helps develop the skills needed to create a strategy that defines a unique set of marketing elements, to differentiate a product. Students will explore case studies of successful branding campaigns to explore their strategies.

Subject: BUS
Type: course
Edition: 2026
Source: imbc.edu
Prerequisite: None

BUS 150DE The Art of Sales

60 Hours / 4 Quarter Credits Course Description: This course explores the art of sales, con- necting and building a relationship with a customer, identifying, and acknowledging client needs, learning the basics of powerful presentations, overcoming objections, closing the sale, upselling strategies, and effective follow up. Students will review case studies and role play to begin to develop their ability to under- stand the sales process.

Subject: BUS
Type: course
Edition: 2026
Source: imbc.edu
Prerequisite: None

BUS 175DE Sales & Social Media

60 Hours / 4 Quarter Credits Course Description: The course explores the impact of social media on marketing campaigns. Students will study the applica- tion of social media communication and strategies, including so- cial media platforms and user devices, and message distribution in professional environments. Students will also gain basic prac- tical social media skills: understanding the landscape, learning “best practices,” and using different social media technologies throughout the class to create and manage sales opportunities. Students will research the power of social media influencers and how they can impact the success of products, brands, sales, and marketing.

Subject: BUS
Type: course
Edition: 2026
Source: imbc.edu
Prerequisite: None

BUS 200DE Surviving & Thriving in a Call Center

60 Hours / 4 Quarter Credits Course Description: This course provides students with a work- ing knowledge of the history of call centers, customer service expectations, generational approaches, professionalism, staying motivated, how to overcome objections, and the future of call centers. Students will role-play and review case studies and sce- narios to navigate various situations that are typical in call center environments.

Subject: BUS
Type: course
Edition: 2026
Source: imbc.edu
Prerequisite: None

BUS 250DE Ecommerce & Trends in Shopping

60 Hours / 4 Quarter Credits Course Description: This course is designed to teach students about the history of eCommerce, online payments, online retail- ing and services, merchandising, customer transactions, trends in shopping, eCommerce technologies, and eCommerce future trends. Students will review case studies and explore historical, current, and future trends in eCommerce.

Subject: BUS
Type: course
Edition: 2026
Source: imbc.edu
Prerequisite: None

BUS 300DE Ethics in the Workplace

60 Hours / 4 Quarter Credits Course Description: This course provides students with a working knowledge of workplace ethics and behaviors, com- mon ethical issues in the workplace, ethical dilemma aware- ness, moral choices facing employees, working under pressure, meeting deadlines, developing, and monitoring action plans and sales goals, and engaging workers as consumers. Students will review case studies and scenarios to navigate various situations that are typical in work environments.

Subject: BUS
Type: course
Edition: 2026
Source: imbc.edu
Prerequisite: None

Source: Institute of Medical Careers's catalog, linked per course · table learning_unit · CourseShelf publish 59