4 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 100DE Introduction to Marketing and Sales
60 Hours / 4 Quarter Credits Course Description: This course presents the foundational con- cepts of marketing and selling of both products and services. Students will study customer behavior, use of technology, mar- keting plans, telemarketing and compliance, call centers and scripts, B2B, B2C, market research, and elevator pitches. Stu- dents will review case studies and marketing plans to evaluate marketing and sales success.
60 Hours / 4 Quarter Credits Course Description: The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. This course also explores the impact of social media on marketing campaigns. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.
60 Hours / 4 Quarter Credits y Prerequisites: None Course Description: This course introduces students to the concepts of content marketing and helps develop the skills needed to create a successful content marketing plan. Content marketing is a strategic approach that focuses on the creation of content to help further an organization’s brand. It focuses on the creation of content that is useful for a clearly defined target audience, which attracts and retains customers loyal to an organi- zation’s brand, and ultimately driving the organization’s profitability. Students will review case studies of successful branding campaigns to explore their strategies.
