6 courses with the subject SM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SM 300WRITING DIGITAL MEDIA CONTENT
Reading online is a very different experience from reading print. Thus, even strong writers need to discover how to tailor their content for the digital environment. This text provides an in-depth look into the often-collaborative process of writing and creating compelling copy, including brainstorming, drafting, and editing. Also, from white papers to web videos, students will discover how to create content for various web purposes, while learning how to optimize it and capture the target audience’s attention and maintain it until conversion. This course is offered on ground with an online component.
Unlock the power of visual storytelling with our comprehensive course, "Designing for Social." This course equips you with essential skills to create compelling graphic content for popular social media platforms. Learn fundamental design principles, master industry-standard software like Canva, and develop platform-specific strategies for Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Enhance your brand identity through consistent visual elements and explore current design trends to maximize engagement. With project-based learning and real-world assignments, you’ll build a strong portfolio and gain confidence in designing striking 57
PREREQUISITE DM 150 Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to 47
This course on Social Media Advertising offers a comprehensive exploration of the strategies and tactics essential for effective advertising on current social media platforms. Students will gain practical knowledge and hands-on experience in creating, managing, and optimizing ad campaigns across platforms such as Facebook, Instagram. Twitter, LinkedIn, and more. Through a combination of theoretical learning and practical exercises, participants will develop proficiency in crafting compelling ads, targeting relevant audiences, budget optimization, A/B testing methodologies, and measuring ROI to drive business objectives. This course requires completing the certification from Meta on advertising. Integrating YouTube advertising into the course outline ensures that students gain a comprehensive understanding of advertising strategies and tactics across multiple social media platforms, including one of the largest video platforms on the internet. This course is offered on ground with an online component.
This course delves into the increasing relevance of influencer partnerships, a vital component of modern marketing strategies. It offers insights into the evolution of influencer marketing, highlighting the role influencers play in enhancing brand visibility and credibility. The course focuses on practical strategies for influencer collaboration, guiding students in selecting influencers aligned with a brand’s ethos and audience. It emphasizes the importance of authenticity and clear communication in these partnerships. Additionally, it explores the analytics behind 2025-26 Nossi Academic Catalog influencer marketing, teaching students to measure campaign effectiveness through engagement and conversion rates. Addressing both ethical considerations and best practices, “Influencer Marketing Fundamentals” equips students with essential skills for negotiating and structuring effective influencer agreements. This course is offered on ground with an online component.
This course provides a comprehensive overview of Customer Relationship Management (CRM) marketing strategies and automation techniques. Participants will gain hands-on experience with popular and free CRM platforms that seamlessly integrate with WordPress and various social media platforms. The course covers essential topics such as social media automation, email automation, and leveraging chat and messaging platforms for effective customer engagement. Through a combination of lectures, case studies, and practical exercises, students will learn how to optimize CRM systems to enhance customer relationships and streamline marketing processes. By the end of this course, participants will have the skills and knowledge to effectively implement CRM marketing 2025-26 Nossi Academic Catalog and automation strategies across multiple platforms, enhancing customer engagement and driving business growth. This course is offered on ground with an online component.
