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Ferrum College · Courses

BUS

31 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

BUS 151Introduction to U.S. and Global Business3

[SBS] This course explores contemporary issues in economics, accounting/finance, information systems, management, marketing, and human resources. It specifically examines the impact that various areas have on decision-making, and eventually connections at individual, local and global intersections. Both detrimental and beneficial societal outcomes are explored. 3 Credit(s). This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 190290 - Free Enterprise Strategies and Implementation1

This is an elective course designed to allow students to obtain practical knowledge and experience about the way in which the free enterprise market economy functions. Students, as participants in the Entrepreneurial Action Us (ENACTUS) organization (formally SIFE), will design and organize structured activities on campus and in the community that utilize, apply, and teach the procedures, practices, and problems encountered in implementing strategies that encourage free enterprise. This course will be offered in the spring semester of each year. Only students who join and participate in the ENACTUS organization from the fall semester will be eligible to enroll in the course in the spring semester. This course is offered on a Pass/Fail basis. 1 Credit(s).

Subject
BUS
Credits (min)
1
Credits (max)
1
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 201Personal Finance3

[SBS] A basic finance course dealing with various aspects of individual financial decisions. The course develops proficiency in spending, saving, protecting, and investing money for the student. This proficiency includes learning budgeting, effective cash management, the proper use of credit, tax planning, making major purchases, risk management, insurance, investments, retirement and estate planning. 3 Credit(s). This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 202Introduction to Investments3

[QR] An introduction to the study of the securities markets and the characteristics of various types of securities for personal and institutional investment. Sources of investment information, time value of money, portfolio selection process and hands-on approaches to personal investment planning in the context of tolerance for risk. 3 Credit(s). This course has been identified in the General Education Curriculum as meeting the Quantitative Reasoning [QR] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 207Selected Topics in Business3

This course is designed to meet the needs of students who are interested in or want to study various business topics, but may or may not be business majors or minors. These topics are not offered on the regular schedule. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 208Principles of Leadership3

[WC] The course helps students develop effective leadership skills related to a rapidly changing business environment, culture, and making a leading change. Students in this course examine the various aspects of leadership. Students learn contemporary leadership theories and reflect on their own leadership experiences through those concepts. 3 Credit(s). 3 Contact Hour(s). This course has been identified in the General Education Curriculum as meeting the Written Communication [WC] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 230Computer Applications3

[SBS] Provides the student with exposure to the various components of the computer and to specific business applications, such as word processing, electronic spreadsheets and graphics, database and information management, and presentation software. Academic credit toward the completion of 121 hours will not be given for both

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 250Introduction to the Business and Economics of Sports3

[SBS] This course is an introduction to the economic, regulatory, management, marketing, and ethical issues as well as career opportunities in the field of sports in the for-profit as well as the non- profit setting. 3 Credit(s). This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 291391, 491 - Service Learning Experiences in Business Administration1

These courses provide students with credit for participating in professional service opportunities. These opportunities will be limited to those that provide professional level services under the direct guidance of a faculty member. Projects may include consulting services, preparation of business plans, marketing research, or any other professional business activity. All services will be provided free of charge. Each course will include a minimum of 8 hours of instruction, 12 hours of field experience, and a summary paper. This course may be taken up to three times, for a total of three credit hours if the student is involved in the same service project during three different semesters. Students involved in different projects may receive up to a total of six-credit-hours. 1 Credit(s). 12 Service Hour(s).

Subject
BUS
Credits (min)
1
Credits (max)
1
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 303Principles of Management3

An introduction to the management functions of planning, organizing, leading and controlling and how they are evolving in today’s business environment. An emphasis is placed on the management and mobilization of people to achieve organizational goals. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
Junior standing. Course Session Cycle: Fall & Spring Semester
BUS 304Integrated Marketing Communication & Advertising3

Designed to give the student a solid understanding of advertising as a business, as a marketing tool, and as a creative process. Topics to be covered include the economic and social aspects of advertising, advertising agencies, consumer behavior, marketing research, the creative aspects of advertising, and media types. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ECO 202 - Principles of Microeconomics Course Session Cycle: Fall Semester
BUS 311Social Media Marketing Strategies3

[SBS] This course approaches Internet marketing from a marketing management perspective. The course looks at the Internet both as a tool to be used in the marketing planning process and as an element of a company’s marketing mix. The course explores how traditional marketing concepts such as market segmentation, research, 4Ps, and relationship marketing are applied using the Internet and other electronic marketing techniques. 3 Credit(s). This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ECO 202 - Principles of Microeconomics Course Session Cycle: Fall & Spring Semester
BUS 313Business Finance3

An introductory course covering the theory and practice of valuation, current and long-term financing of the firm, working capital management, capital budgeting, dividend policy, business expansion, and multinational financial management. Problems and cases are included. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ACC 202 - Principles of Accounting II and ECO 202 - Principles of Microeconomics Course Session Cycle: Fall & Spring Semester
BUS 314Advanced Corporate Finance3
Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
BUS 313 - Business Finance Course Session Cycle: Spring Semester Course Yearly Cycle: Even Years
BUS 315Business Law3

Emphasis on legal organization, law of contract, and agency. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
Junior standing. Course Session Cycle: Fall & Spring Semester
BUS 318Introduction to Electronic Commerce3

An introduction to the electronic medium, principally the Internet, as a means of carrying out successful business transactions. The focus will be on the factors involved in efficiently developing, managing, and marketing a business via the Internet both as a stand-alone business and as a supplement to a bricks-and-mortar organization. Students will become familiar with setting up a business website and utilizing marketing, management, and accounting tools for web businesses. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ECO 202 - Principles of Microeconomics and CSC 100 - Computer Literacy or BUS 230 - Computer Applications or equivalent. Course Session Cycle: Fall Semester
BUS 320Entrepreneurship3

Designed to strengthen the student’s entrepreneurial and managerial skills. Topics to be covered include the business plan, marketing, accounting, finance, organizational planning, and social responsibility. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ACC 201 - Principles of Accounting I and ECO 202 - Principles of Microeconomics Course Session Cycle: Spring Semester
BUS 325Advanced Computer Applications3

Designed to provide advanced computer application skills including development of templates by utilizing the major pieces of software such as spreadsheet, graphics, operating systems, databases, and word processors. These tools will be used to assist the problem-solving/decision-making process. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
BUS 230 - Computer Applications Course Session Cycle: Fall & Spring Semester
BUS 330Quantitative Methods: Management3

Provides the student with skills in defining and solving management problems through the use of probabilistic and deterministic techniques in conjunction with appropriate software applications. Topics will include linear models, simplex method, transportation models, networking models, and queuing models. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ECO 202 - Principles of Microeconomics and MTH 111 - Pre-Calculus I Course Session Cycle: Fall & Spring Semester
BUS 331Production/Operations Management3

[SBS] Provides exposure to the basic fundamentals in the planning and control of production and manufacturing systems. Topics will include plant location, forecasting, inventory management, materials requirement planning, scheduling techniques, and just-in-time production. 3 Credit(s). This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
MTH 111 - Pre-Calculus I Course Session Cycle: Spring Semester
BUS 350Services Marketing3

[SBS] Survey of concepts addressing distinctive marketing problems and opportunities in service industries, as well as current issues and trends in the service sector; includes discussion of strategies for marketing services, emphasizing the distinctive challenges and approaches that make the marketing of services different from marketing manufactured goods. 3 Credit(s). 3 Contact Hour(s). This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 353Consumer Behavior3

By the end of the semester, students should have aquired the basic skills to: Understand major perceptual and judgemental biases, which affect consumer decision making, Develop skills in designing and executing consumer research to address specific marketing questions, and Understand the barious sources of social influence. 3 Credit(s). 3 Contact Hour(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 395Directed Study1-3

Based on project developed by student in consultation with the faculty member(s). 1-3 Credit(s).

Subject
BUS
Credits (min)
1
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 403Human Resources Management3

An introduction to personnel administration including selection and training of personnel, communication, wage administration, motivation, conflict resolution, and labor legislation. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ENG 112 - Composition & Research with a “C” or higher. Junior Status. Course Session Cycle: Fall Semester
BUS 409Equity and Bond Analysis3

Application of data-intensive research methods in analysis of equity and bond investments. This course integrates computer-applications skills, ability to interpret accounting statements, and investment analysis. This course is cross-listed with ACC 409. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
BUS 313 - Business Finance , ACC 202 - Principles of Accounting II ( ACC 302 - Intermediate Accounting I , ACC 303 - Intermediate Accounting II highly recommended).
BUS 410Marketing Research3

Application of the scientific method in solving marketing problems. Topics covered include problem definition, research design, data collection, sampling, and interpretation of marketing information. It is highly recommended that students registering for this course have completed

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
BUS 311 - Social Media Marketing Strategies Course Session Cycle: Spring Semester Course Yearly Cycle: Odd Years
BUS 420International Business3

[SBS] Describes the nature and the scope of international businesses, introduces the three environments (domestic, foreign, international), and analyzes the forces in each environment as these forces impact on decision-making. 3 Credit(s). This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ECO 202 - Principles of Microeconomics
BUS 430Management Information Systems3

Examines management information systems from the perspective of the user. Emphasis will be placed on the systems development life cycle and the role of information systems in organizations. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
BUS 325 - Advanced Computer Applications Course Session Cycle: Spring Semester Course Yearly Cycle: Odd Years
BUS 492Global Competitiveness Practicum I3

The GCP experience is designed to give students an opportunity to leverage their existing business skills, as well as, develop new ones in an exciting and team cooperative environment in a country outside the USA. Ferrum College students will work cooperatively with students from English speaking foreign Colleges or Universities. In this environment, new challenges such as language and cultural barriers, as well as high levels of ambiguity will be prevalent. This type of preparation will be highly beneficial to students in their future careers. BUS 492 should be taken the semester immediately prior to the term the travel is to take place. Students should not sign up for BUS 492 unless they are able to participate in the international travel experience. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
BUS 498Senior Seminar: Business Policy3

Formulation of policy and strategy of private enterprises within a changing environment. Emphasis is on development of skills for identifying, analyzing, and solving real-world problems, which are selected from many substantive areas. Emphasis is on encouraging students to exercise judgment and synthesize this knowledge from all areas of the curriculum. This course is taken during the final semester. 3 Credit(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
ENG 112 - Composition & Research with a grade of “C” or higher. BUS 311 - Social Media Marketing Strategies , BUS 313 - Business Finance and Senior Status. Course Session Cycle: Fall & Spring Semester
BUS 499Internship3

Internships are normally spent in a 125-hour off-campus work situation or voluntary service activity. They are carefully supervised and designed to provide practical experience in areas related to academic coursework. This course has an additional fee. 3 Credit(s). 125 Service Hour(s).

Subject
BUS
Credits (min)
3
Credits (max)
3
Credit unit
Credit Hour(s)
Type
course
Edition
2026-2027
Catalog
2026-2027 Undergraduate Catalog
Source
ferrum.catalog.acalog.com
Prerequisite
2.0 GPA in the major. Course Session Cycle: Fall & Spring Semesters

Source: Ferrum College's catalog, linked per course · table learning_unit · CourseShelf publish 59