13 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 2200Principles of Marketing4
This course focuses on the total system of interactive business activities involved in the movement of goods from producers to consumers and industrial users. It involves analysis of the marketing functions performed by the manufacturers, wholesalers, retailers, agent middlemen, and market exchangers. This course examines consumer and industrial products and services; private, public, for-profit, not-for-profit organizations; as well as the social, ethical, and legal implications of marketing policies. Students evaluate pricing, branding, choice of distribution channels, selective selling, and the planning and implementation of sales programs. Emphasis is on a managerial approach to making responsible marketing decisions. Fall and spring semesters.
Consumer behavior includes the study of concepts and methods that help us learn about consumers’ intentions, activities, and motivations. We’ll look at consumers as individuals and as part of groups in learning how they think and make choices as consumers. Individual, family, and group buying decision processes will be examined. Cases will be considered in class to develop a “hands on” feel for the usefulness of for consumer behavior topics and research. Consumer behavior is a dynamic, exciting field whose study is the consumer. And it is the KNOWLEDGE of the consumer, which enables marketing managers to plan effective marketing strategies, to generate satisfactory product designs, to communicate clearly with target markets, and to enhance consumer quality-of-life. Fall semester.
This course will provide you with an introduction to marketing analytics. We will study various tools for generating marketing insights from data in such areas as segmentation, targeting and positioning, satisfaction management, customer lifetime analysis, customer choice, product and price decisions using conjoint analysis, and text analysis and search analytics. This will be a hands-on course based on the Marketing Engineering (Enginius) approach and Excel software, in which you apply the tools studied in class to actual business situations. You will also complete a group project in which you collect and analyze data or introduce your fellow students to a marketing analytics technique not studied in class Fall semesters. 4 credits Prerequisites MATH 1118 or (MATH 1117 and MATH 0118) or (PSYCH 2802 and MATH 0118), MGMT1101
Application of Marketing principles and theories to sports events, facilities, athletes and products. The course will also explore the role of athletes in the promotion of products and services as well as the role of a marketing program in generating sports business revenue. Alternate spring semester, odd years. 4 credits
The Marketing Internship involves experiential learning in a for-profit or not- for-profit firm related to the student’s prospective career. The course requires that students apply theoretical knowledge to a practical setting. This provides them with the opportunity to gain experience in their chosen career, and make a contribution to the organization in which they complete their internship. In addition to working
This course takes a managerial approach to advertising campaign decisions and promotional strategies for products and services, with an emphasis on creativity, implementation, and results. Students learn how to evaluate advertising and promotion campaigns and they learn how to plan and execute campaigns using traditional and new media. They also explore a range of social, legal, and ethical issues related to advertising and promotion. Fall semester.
This course covers an introduction to the field of social media marketing with a detailed study of the history and evolution of social media, marketing concepts, customer engagement practices, analytics, and other technologies associated with marketing to customers using social media. Social media marketing provides new capabilities for companies of all sizes to reach customers and meet diverse strategic objectives, whether building a brand, launching new products, or creating strong customer loyalty. The need for professionals who understand the constantly changing processes for engaging customers through social media and digital drives employer demand for skilled social media marketers. 2024-2025 Academic Catalog 257
This course provides a capstone class for undergraduate students with prior background in marketing to integrate their learning in marketing (“put it all together”). It examines the marketing management concepts underlying both consumer and industrial marketing strategy and tactics. It helps students learn to think strategically when making and implementing marketing decisions (“strategic decision making”), apply specific analytical approaches and tools for understanding customers, competition, and markets (“applications of marketing data and information”), and develop an appreciation for the relationship between marketing and the other functional areas of business. Strategic marketing focuses on the concepts and processes involved in developing market-driven strategies. The key challenges in formulating market-driven strategies include: (1) acquiring a shared understanding throughout the organization about the current market and how it may change in the future, (2) identifying opportunities for delivering superior value to customers, (3) for positioning the organization and its offerings to best meet the needs of its target markets, and (4) developing a coordinated marketing program to deliver superior customer value. Traditional and live cases and/or simulation exercises will be a pedagogical component of this course. Spring semester. 4 credits MKTG3501, MKTG3322 or MKTG3422, and senior status
(cross listed with ACCT4202, COMP4202, FINAN4202, MGMT4202, SPORT4202) The Business Research Seminar will allow Seniors majoring in Accounting, Computer Science, Finance, Management, Marketing and Sport Management to pursue an in-depth research project on a topic that links business concepts to sustainability, social justice and/ or diversity, equity and inclusion. Using the UN’s 2015 Sustainable Development Goals and Principles for Responsible Management Education (PRMEs), students will explore business topics that either pose risks to sustainability, social justice or diversity and inclusion and/or identify opportunities to make a positive social impact. Throughout the course, students will engage in hypothesis development, literature review, methods selection, data collection, data analysis, peer review and preparation of a final thesis- style paper and presentation. This course seeks to provide structured support for students preparing to submit a Distinction in the Field project and/or those who would like to prepare a substantial research paper in preparation for application to graduate programs. Spring semester.
